·      Brand awareness will be increased

·      Sales increased and shares in market

·      Can promote the business image

·      Local community can get involved

·      Increase media attention

·      New market will be introduced to the brand

·      Demonstrates goodwill
·      Alter previous perceptions of the brand

·      Build trade relations

Adapted from Witcher et al (1991) and McDonnell and Moir (2014)