Oldwalla by Syifa Aulia Mareta https://padlet.com/maretasyifa/eamts75nzuramyzf Tutorial Week 8 en-us 2024-12-12 07:07:37 UTC 2024-12-12 07:46:03 UTC hello@padlet.com Pre-Crisis Stage maretasyifa https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256871134

  • Lack of Safety Measures: Before the outbreak, Odwalla focused more on marketing than on stringent food safety protocols.

  • Market Growth: The company enjoyed popularity but became complacent regarding risk management.

    • ]]>     2024-12-12 07:13:14 UTC https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256871134     Crisis Stage maretasyifa https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256874851

  • E. coli Outbreak (1996): The crisis erupted when several cases, including one death, were linked to its unpasteurized apple juice.

  • Immediate Recall: Odwalla recalled affected products and halted production, facing intense media scrutiny and public fear.

  • Communication Issues: The company struggled with messaging during the outbreak, which complicated consumer trust.

    • ]]>     2024-12-12 07:16:56 UTC https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256874851     Post-Crisis Stage maretasyifa https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256875771

  • Rebuilding Trust: Odwalla implemented stricter safety measures, such as high-pressure processing (HPP), to ensure product safety.

  • Business Changes: Increased transparency and improved communication about food safety were prioritized.

  • Legal and Financial Impact: The company faced lawsuits affecting its finances but emerged more committed to safety, eventually becoming a Coca-Cola subsidiary.

    • ]]>     2024-12-12 07:17:48 UTC https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256875771     Perception maretasyifa https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256909031 2024-12-12 07:46:02 UTC https://padlet.com/maretasyifa/eamts75nzuramyzf/wish/3256909031