- Haviineesh

- Devinda

Rolex GMT-Master II

Murray’s “Exhibition”

Target Market:
Affluent professionals, jet-setters, and status-driven individuals (aged 30–55) who thrive on admiration and recognition. They’re often entrepreneurs, executives, or influencers who see luxury watches as status symbols.

Pain Points:

• Desire to feel unique and admired

• Need to signal success and sophistication

• Want a timepiece that reflects global travel and precision

Campaign Concept: “Master Every Moment”
Create a visually rich campaign featuring high-profile travellers and business moguls navigating exotic cities, closing deals, or stepping off private jets always with the GMT-Master II visible. Use storytelling ads across luxury magazines, YouTube, and Instagram Reels, showcasing how the watch isn’t just for telling time it’s for making a statement.
Interactive components could include:

• A custom microsite where users enter their "dream destination" to receive a tailored GMT design suggestion

• AR experience: “Try it on virtually” via mobile

- Haviineesh

- Devinda

Mercedes-AMG S-Class

Maslow’s “Esteem Needs”

Target Market:
High-net-worth individuals (typically 40+), business elites, or successful creatives who value status, comfort, and the respect of peers.

Pain Points:

• Need for recognition and validation through possessions

• Desire for luxury without compromising performance

• Want advanced features that reflect their success

Campaign Concept: “Driven by Distinction”
Launch an aspirational video series featuring top professionals (architects, CEOs, artists) explaining how their Mercedes-AMG S-Class reflects not just their drive, but their journey to the top. Partner with Forbes or Architectural Digest for native content.
Experiential components:

• Invite-only “S-Class Experience Days” in luxury resorts

• Interactive configurator online: “Build Your Legacy”

1. Leong Cheng Onn

2. Emily Soh Jing Yuan

3. Denise Wong Ke Ying

4. Tan Ze Min

5. Lim Phei Xing

Murray’s Needs : Achievement

Brand/Product: Nike Training Club App

Target Market:

• Young adults (18–30 years old), especially students and young professionals

• Fitness beginners who want motivation, guidance, and community support without expensive gym fees

Pain Points:

• Lack of motivation to exercise

• No access to affordable personal training

• Prefer working out at home or with flexibility

• Desire to track progress and feel accomplished

Campaign Idea:

“Train Like You, For You”

• Short videos of real users showing their progress

• Weekly “challenge badge” system that rewards users who complete specific programs

• Community leaderboard for friends to connect and compete

• Collaboration with local influencers who promote body positivity and self-growth

• Free trial of premium workouts with motivational pop-ups based on usage behavior

LAW FU HUI

LIM SHING YI

NGOH YUN XIAN

SOH YU FEI

WENDY

MASLOW’S HIERARCHY OF NEEDS

Chosen Need: Esteem Needs – Feeling respected, strong, successful, and confident

Product: Adidas Ultraboost Light Shoes

Target Market:

• Adults aged 25–60 who work and care about fitness

• People trying to balance their job, health, and lifestyle

• Runners, gym lovers, and older adults who want shoes that perform well and look good

• Older athletes (ages 40–60) who want to stay strong and show that age doesn't limit them

Pain points:

• Not feeling confident about their fitness or performance

• Feeling behind when they compare themselves to younger, fitter people

• Losing belief in their strength after injuries or tough life events

• Wanting workout clothes and shoes that make them feel proud, not just comfortable

Campaign Name: “Unleash Your Inner Beast”

What the Campaign Includes:

• Fitness App Feature: Link the shoes with the Adidas Running app to track progress and unlock goals like “Beast Mode Unlocked”

• Video Stories: Real people share their fitness journeys – how they improved before and after using Ultraboost

• Boost Respect Challenge: Run 5km, tag Adidas, and tell your story – winners get a free Ultraboost kit and a spotlight feature

• Gym Events: Partner with gyms and bootcamps for “Ultraboost Respect Days” – people wearing Ultraboost shoes get VIP access to special workouts

Group members name:

1. Aryana Asha Binti Muhammad Sufian Yan

2. Hurin Nurain Binti Abdul Jalil

3. Ainul Mardheyyah Binti Mohd Zaidi

4. Nur Fathinah Binti Reza Mohsein

5. Nur Athirah Binti Mohamad Ali

Product: Apple watch

Murray's need: Achievement

Target market:

- Young professionals ( among ages 25-40)

- ⁠health conscious

Pain Point: Health Tracking Overwhelm

While the Apple Watch is praised for its health features, some users feel overwhelmed by constant notifications, data interpretation, and the pressure to “close rings” or meet goals. This can create stress instead of motivation, especially for casual users.

Campaign: Video Ads (LinkedIn, YouTube): Real-world, relatable scenarios of modern professionals using Apple Watch effectively in their daily exercise routines

Group members name:

1. Aryana Asha Binti Muhammad Sufian Yan

2. Hurin Nurain Binti Abdul Jalil

3. Ainul Mardheyyah Binti Mohd Zaidi

4. Nur Fathinah Binti Reza Mohsein

5. Nur Athirah Binti Mohamad Ali

   
   

Product: Anti theft wallet

Maslow's Hierarchy Need: Safety Needs

Target market:

- unisex.

- People who often goes for cashless and pays with cards.

Pain point: The need to feel more secure from electronic pickpocketing.

Campaign: Rise awareness on RFID skimming and visually present the statistics on the rise of the RFID theft using a wireless card scanner

LAW FU HUI

LIM SHING YI

NGOH YUN XIAN

SOH YU FEI

WENDY

Service: LinkedIn Premium Career

Psychogenic Need: Need for Affiliation (Murray’s emphasis on building relationships, networking, and professional community)

Brand Image:

A tool for professionals to expand their network, gain mentorship, and advance careers through strategic connections.

Target Market Analysis

Demographics:

Age: 25–45 years

Occupation: Fresh graduate, Freelancer, Unemployed people, Job hopper

Location: Global

Psychographics:

Ambition-Driven: These users are motivated by personal growth, career advancement, and making meaningful professional progress. They actively seek tools and resources that can help them get ahead.

Pain Points:

• Difficulty standing out in saturated job markets.

• Lack of access to industry leaders for mentorship.

• Anxiety about career stagnation without a "network effect."

  
  

Campaign: "Bridge the Gap"

Concept:

Position LinkedIn Premium as the "career bridge" that turns weak ties into strong opportunities.

Campaign Elements

1. Tagline:

"Your Network Isn’t Just Who You Know—It’s Who Knows You."

2. Social Media Activation:

- #BridgeTheGap Sries: Users share before/after screenshots of their LinkedIn growth

- LinkedIn Live Events: Exclusive Q&As with recruiters for Premium users.

3. Partnerships:

- Collaborate with Coursera to offer free courses such as Networking for Introverts for sign-ups.

- Partner with mental health apps such as Headspace to address job-search anxiety.

Theennisha A/P A. Sathiskumar

Ngew Pei Yan

Pang Zhi Xuan

Jessie Chang

Sia Yi Ling

Maslow’s Needs: Belongingness and Love Need

Service: Netflix

1) Target Market:

Teens and young adults (15–30), students, long-distance friends/partners.

2)Pain Points:

• Feeling disconnected from loved ones.

• Miss shared moments like movie nights.

• Desire to maintain relationships virtually.

3) Campaign Name: “Together Anywhere”

Product:

Netflix’s Group Watch feature, curated show bundles for different moods (e.g., comedy night, thriller binge).

Price:

• Affordable monthly plans.

• Special group plan trials (e.g., 1-month free for new group watch users).

Place:

Netflix platform (web, mobile, smart TVs), promoted through partner platforms like YouTube or Discord.

Promotion:

• Social media stories featuring real group watch moments.

• “Watch Buddy” quizzes and giveaways.

• Collaborations with influencers or couple vloggers.

• Custom shareable invites for virtual movie nights.

-Maisarah Balqis

-Nor Syakirah Aliya

-Nur Alya Najihah

-Nur Mahfuzah

-Syazwina Nurhaidah

Murray's Psychogenic Need: Exhibition

Product: Louis Vuitton Handbag

Target Market:

• Professional and corporate worker woman aged 30-50

• People who love to make collections on luxurious things

• High income individuals

• Influencers

Pain points:

• having desire to show off and look stylish, up to date.

• need attention and recognition from others.

• to portray status symbol and express their identity and wealth.

Campaign Idea:

"Timeless Luxury, Carried With Grace"

• Track luxury buyers where they go and be present at high class events such as polo tournament, high-end gala, fashion show.

• Sponsored high-class celebrities such as Zendaya to promote when they are attending public events to gain fame

• Offer private consultation and styling sessions on LV products especially LV handbags

-Maisarah Balqis

-Nor Syakirah Aliya

-Nur Alya Najihah

-Nur Mahfuzah

-Syazwina Nurhaidah

Maslow’s Hierarchy Need : Eesteem Need

Product : iPhone

Target Market :

-Age :16-35 years old

-Gender : Male and Female

-Income : middle to high

-Psychographics : People who value technology and productivity

Pain Points : Users are frustrated with smartphones that offer poor video and image. The quality of the video went lower especially when the video was uploaded on social media.

Campaign idea :

Name: “Flex Smart, Flex Pro”

Concept: A social media trend where users show how the iPhone enhances their lifestyle which is photo and video quality, smooth multitasking, professional design.

Channels: TikTok, Instagram, Reels, YouTube and Smart Billboards

Goal: Make the iPhone a must-have symbol to emphasize lifestyle enhancement camera quality for content creation.

1. BATRISYIA RABIHAH

2. SARAH HANI SUFIYYAH

3. WAN NUR ARISYA HANIS

4. NURUL YASMIN

Murray's psychogenic needs: Exhibition

Product YSL Opyum Heels

Target Market Analysis

Demographics:

Gender: Female

Age: 20-29

Occupation: Entrepreneur, businesswoman

Location: Global

Pain points:

-Desire to display wealth & money

-To achieve a taller height

-To boost confidence and charisma

-Acknowledgement from the elites

-Branded products' acquisition

Campaign name: YSL- Yearn for Sophisticated Love

1)Product

• Made with elegant craftmanship by established designers, using brand name for the heels

2)Price

• Price is in proportion to the product's quality and brand reputation

3)Place

• Luxury outlets (The Exchange, TRX & Mitsui Outlet KLIA)

4) Promotion

• Fashion events with celebrities and well-known models (Bella Hadid, Roseanne Park)

• Online advertisements on social media platforms (TikTok & Instagram)

1. BATRISYIA RABIHAH

2. SARAH HANI SUFIYYAH

3. WAN NUR ARISYA HANIS

4. NURUL YASMIN

Maslow's Hierarchy of Needs: Self-Actualization Needs

Product: McLaren P1

Target Market Analysis

Demographics

Gender: Male

Age: 20-45

Occupation: Racer, conglomerates

Location: Global

Pain points:

-Wants to acquire their dream car

-To showcase status and wealth

-As a luxurious and comfortable transportation

- To compete with other car collectors

Campaign name: Speed, Sculpted

1) Product

• Lightweight car material and aerodynamic design

2)Price

• Expensive and caters to the elites

3)Place

• Online brand websites, luxury car dealers & car broker services

4) Promotion

• Racing events (24 hours Le Mans, drag race)

• Car showcase event (Tokyo Motor Show, Frankfurt Motor Show)

• Celebrity Ambassador (Jungkook, Dwayne Johnson)

1. Leong Cheng Onn

2. Denies Wong Ke Ying

3. Emily Soh Jing Yuan

4. Tan Ze Min

5. Lim Phei Xing

   
   

Maslow’s Need Level: Physiological Needs

Brand/Product: MILO 3-in-1

Target Market:

• School students, college students, and busy workers in Malaysia

• Individuals who skip breakfast due to time or cost issues

Pain Points:

• Lack of time to prepare a nutritious breakfast

• Feel tired or low in energy during the day

• Parents looking for affordable, healthy options for their kids

Campaign Idea:

“Start Strong with MILO”

• Morning sampling booths outside schools, colleges, and LRT stations

• “MILO Energy Challenge” – a school or campus-based activity that rewards students for active habits

• Promo packs that include healthy snack combos for breakfast

• Collaboration with fitness influencers to show how MILO fits into a busy lifestyle

• TikTok challenge: Show how you “kickstart your day” with MILO