<?xml version="1.0"?>
<rss version="2.0">
   <channel>
      <title>Digital Business and Marketing Technologies by Irene Garcia</title>
      <link>https://padlet.com/iregarcia/e9el504lf7sk</link>
      <description>SeminarThursday11group4</description>
      <language>en-us</language>
      <pubDate>2017-02-13 14:58:04 UTC</pubDate>
      <lastBuildDate>2017-02-16 23:03:56 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url></url>
      </image>
      <item>
         <title>Social Media</title>
         <author></author>
         <link>https://padlet.com/iregarcia/e9el504lf7sk/wish/154267584</link>
         <description><![CDATA[<div>What is it?<br>Websites and Applications that allow users to share and create content and/or to communicate socially<br><br>How they could be used:<br>Can be used for cheaper advertising i.e. posts, pictures, groups etc to create brand awareness and will enhance word of mouth advertising. It reaches a wider audience quickly and easily &amp; It improves communication and interaction with key audiences.&nbsp;<br><br>Specific Business Examples:&nbsp;<br>Tesco - put a lot of videos on their Facebook page e.g. recipes<br>Local Beauticians use social media to do competitions i.e. "share this post and you will win.... "&nbsp;<br><br>Benefits:<br>- Easy &amp; Cheap to use&nbsp;<br>- Quick way to spread word e.g. new promotions&nbsp;<br>- Get involved and communicate better with your customers i.e. closer relationships&nbsp;<br><br>Limitations:<br>- Lack control as anyone can make comments on your social media page and can enhance a bad reputation<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-02-16 11:26:09 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/e9el504lf7sk/wish/154267584</guid>
      </item>
      <item>
         <title>Email Marketing</title>
         <author></author>
         <link>https://padlet.com/iregarcia/e9el504lf7sk/wish/154267608</link>
         <description><![CDATA[<div>What is it?&nbsp;<br>Businesses can send out emails to their 'subscribers' that include any upcoming promotions or any other information they want their customers to be aware of<br><br>How they could be used: &nbsp;<br>There are multiple applications that can be used to carry this out. For example Mail Chimp allows for a company to save contact information for their subscribers in a database and then send one email to every single subscriber at the same time.<br><br>Specific Business Examples:&nbsp;<br>PayPal<br>Caulders Garden Centre<br>Amazon<br>Groupon<br><br>Benefits:<br>- Can spread information quickly&nbsp;<br><br>Limitations:<br>- Can be seen as an annoyance and people won't read them </div>]]></description>
         <enclosure url="" />
         <pubDate>2017-02-16 11:26:18 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/e9el504lf7sk/wish/154267608</guid>
      </item>
      <item>
         <title>Virtual Reaity</title>
         <author></author>
         <link>https://padlet.com/iregarcia/e9el504lf7sk/wish/154270363</link>
         <description><![CDATA[<div>What is it?<br>Computer generated 3D world that can seemingly be interacted with by the user of the VR.<br><br>How they could be used?<br>Potentially companies are able to give customers and taster, or live demo of a certain service, whether that be a restaurant, cinema or museum.<br><br>Specific Business Examples:&nbsp;<br>Top Shop- Catwalk experience<br>Coca Cola- Santa's virtual sleigh ride<br>McDonald's- Happy meal VR headset<br><br>Benefits:<br>- Offers a completely unique experience to anything that's come before<br>- Can easily differentiate a company or product<br>- Has unlimited possibilities<br><br>Limitations:<br>- Expensive<br>- Perhaps not very accessible</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-02-16 11:46:23 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/e9el504lf7sk/wish/154270363</guid>
      </item>
   </channel>
</rss>
