3.Symbol: 

4. Character: San Francisco (SF)
5. Packaging: 

6. Slogan: "Think Different"

7. Color: The official Apple colors are black and grey.

1.      Brand name: VINAMILK

2.      Logo

 The Vinamilk brand logo is a special combination between the word symbol and the round block. The circle of the logo is a symbol of fullness, fullness, protection and protection. At the same time, it also symbolizes the perfection and integrity of the product's quality. 

3.      Symbol

 Inside the round block is the words VNM, which is stylized, soft and flexible. The lines around the brand logo are the symbol of fresh, nutrient-rich milk drops. This also implicitly shows the promise to bring the most nutritious quality dairy products to consumers. 

4.      Character 

The brand is also built with the image of a vast green grassland, dancing captions to create a feeling of closeness to natural cows and guaranteed dairy ingredients. 

5. Packaging 

In 2020, Vinamilk relaunched their Organic Fresh Milk range and entrusted us to refresh the packaging design. The objective was to clearly convey the eco-friendly farm and Grass-Fed benefits which resulted in 100% organic, high-quality milk, to better communicate the product’s offerings in a crowded category. Yet the challenge was to create a design system with a product story that could be able to adapt in different sizes of the packs. 
Our final creative approach delivers visual punch on the shelf across categories. The whole “craft box” is the canvas that captures the illustration of Vinamilk Organic Dairy Farm, where dairy cows grazing on a hillside of fresh grass, together with the green landscape of the farm. A well-defined structure of information and product story also helps in enhancing the desired organic, farm-fresh feel. 

 7.Color

 The main color tone in the Vinamilk logo is a harmonious combination of blue and white. While blue symbolizes hope, trust, assurance of quality. Then white represents the color of milk, the color of nutrients.

1. Brand name
Chanel
2. Logo
The simplest and easiest explanation is that the logo originates from the very name of Coco Chanel - a talented woman who is the founder of the company. The Chanel logo is a short spelling of the two Cs in her name. It shows respect and tribute to the founder of the brand.
3. Symbol
The brand logo is formed by two interlocked and opposing letters "C" on a white background. The font is a plain, unadorned Sans Serif, absolutely minimal and pure, as is the logotype.
4. Character:
Chanel targets both genders between the ages of 15 and 80 who are wealthy and able to buy their products. However, the majority of products are targeted at women.
5. Packaging

6. Slogan
In order to be irreplaceable, one must always be different. - Coco Chanel.
7. Color
The brand colours are 90% black and white and are the signature feature of Chanel style. 

6. Slogan:  "From the day you're born, Johnson & Johnson never stops taking care of you."
7. Color:
Johnson & Johnson's Logo design was inspired by the signature of his brother James Wood Johnson. The logo has a striking red color, the signature design is soft, and hasn't changed in 100 years. Red often makes people look excited, and active, creating a feeling of excitement, charm, full of life.

Until now, this is still one of the logo images known and easily recognized around the world. There may be some people who think that this Logo is nothing creative or special, but it is the consistency of the Logo that has created widespread brand recognition in the market.

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1.Brand names : Adidas
2.Logo
The name adidas came from the founder, Adolf “Adi” Dassler's name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.
3. Symbol
The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome.
4. Character :
Adidas is more than simply a athletic products producer, it possess a distinctive personality that is “positive, brave, undefeated and confident” and through which it has owned a huge brand equity
5. Packaging :
Adidas Group has a five-year plan to restructure the company's approach to environmental management along the entire value chain. The Adidas Group has been reviewing the material content in shoe boxes for many years. In 2011, Adidas will review all packaging concepts used throughout their brands and different product groups.
6. Slogan :
Impossible is nothing 
- Adidas -
7. Color :
The purpose behind the color of the logo being black is not a mere coincidence; its motif is to motivate the youth to engage themselves in athletics and to encourage the ones who are striving to be athletes