What- The brownie

Why- Public access for more money.

When- 1900

Where- USA

How- Mass Distribution ($1.00 each) to the public in stores.

What did it do? Liberated would be photographers from the dark room and captured people together who were separated by distance.

What- Cheap ways to send photographs to friends and family

When- 1908

Where- USA

How- Koda provides printing on a strong paper base for sending with space on the back to write a message.

What did it do? Fulfilled the function of newspaper photographs to family and friends, covered family events etc. to people not in the community. Paved the way for photo montage.

What: Magazine photographers are photojournalists who use artistic ability and technological skills to create photos to accompany magazine articles.

Why: Images grab attention, If you include an image in a media release, article in a magazine, or blog post it will grab the reader's attention better than a block of text.

When: 1925

Where: Started in germany 

How:  Magazine photography is used by telling news stories with pictures to transform the way people see the world.

What did it do: Created Photojournalists so they can work as freelance photographers, or can be employed by photo agencies, magazines or local newspapers

What: Documentary photography usually refers to a popular form of photography used to chronicle events or environments both significant and relevant to history and historical events as well as everyday life.

Why: Documentary photographers provide a window into the lives of people and places most people would never have access to.

When: 1861

Where: America

How: To chronicle events or environments both significant and relevant to history and historical events as well as everyday life.

What did it do: Create a style of photographs that presents straightforward records of events, people and places, often recording important historical or political moments.

Who: American Alfred Stieglitz, who began as an amateur but quickly made the promotion of pictorialism his profession and obsession.

What: Pictorialism is an international style and aesthetic movement

Why: A photograph, like a painting, drawing or engraving, was a way of projecting an emotional intent into the viewer's realm of imagination.

When: 1860

Where: London

How: The photographer tries to emulate a work of art, mostly paintings, in a photograph

What did it do: An approach to photography that emphasizes beauty of subject matter, tonality, and composition rather than the documentation of reality.

Who: Eadweard Muybridge is best known for his photographic studies of motion of humans and animals

What: Motion photography is about showing movement.

Why: Motion Studies Photography is to tell a modern way to tell stories with movement in pictures 

When: 1800

Where: Pennsylvania 

How: Panning is used to capture blur not just from contexts, but also from the subject, while also focusing on one subject.

What did it do: opened up an entirely new way of thinking about photography, human and animal movement, and even the concept of time.

Who: Jacob Riis and Lewis Hine

What: The medium of photography to bring evidence of their claims to these viewers.

Why: Social reform photography may best be called "social reform," for each photographer who used the medium to effect social change.

When: 1906

Where: USA

How: to  use photography to win support for social causes: poverty and homelessness, AIDS, the farm crisis, the environment.

What did it do: This helped effect social change.

What: Used to show social, political and aesthetic potential,

Why: It works by putting products, goods or services in front of an audience, and then convincing them to be interested.

When: 1920

Where: America

How:Photographers created sharply focused images, with emphasis on formal qualities, exploiting, rather than obscuring the camera as an essentially mechanical and technological tool.

What did it do: Create High-quality and eye-catching images so that the brand's message is delivered through customers engaging with the advert.

Who: Roger Fenton- hired by Thomas Agnew to go to the war and bring back photos that he could sell to the upper-class history buffs.

What: Propaganda is communication that is used primarily to influence an audience and further an agenda

Why:photographs were used as a means of controlling both subjects and audiences. 

When: 1855

Where: During WWII

How:Throughout World War Two, photographs were used as a means of controlling both subjects and audiences. People have a natural tendency to believe whatever is evident in an image, which makes photography the perfect foundation for propaganda.

What did it do: Official war photographers became tools of propaganda, offering civilians at home a view at the war, while protecting them from the horrors of death. 

What: Propaganda is communication that is used primarily to influence an audience and further an agenda

Why:photographs were used as a means of controlling both subjects and audiences. 

When: 1855

Where: During WWII

How:Throughout World War Two, photographs were used as a means of controlling both subjects and audiences. People have a natural tendency to believe whatever is evident in an image, which makes photography the perfect foundation for propaganda.

What did it do: Official war photographers became tools of propaganda, offering civilians at home a view at the war, while protecting them from the horrors of death.

What: Tabloid journalism, a type of popular, largely sensationalistic journalism that takes its name from the format of a small newspaper.

Why: To put emphasis on such topics as sensational crime stories, astrology, celebrity gossip and television.

When: 1770

Where: Started in london.

How: Used to censor stories damaging to the paper's allies, Known as "catch and kill", tabloid newspapers may pay someone for the exclusive rights to a story, then choose not to run it.

What did it do: The 'red tops' report on politics and international news but tend to include more celebrity gossip and scandal.

What: Photographers who shoot candid photos of celebrities with or without their consent, in the hope of capturing an exclusive image.

Why: for the purpose of capturing an exclusive image.

When: 1825

Where: Started in france

How: Photographers may be assigned portrait sessions with celebrities, shot on location or in a photo studio

What did it do: A celebrity photographer is a professional who earns their living by taking pictures of public figures.including performers in the field of entertainment, well-known business professionals, athletes, public servants, politicians, and other newsworthy individuals.

nickname "Weegee," became famous for his grisly, exciting photos of murders on the streets of New York City.

Henry Luce

Henry Robinson Luce (April 3, 1898 – February 28, 1967) was an American magazine magnate who was called "the most influential private citizen in the America of his day".[1] He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of millions of Americans.

The Zone System

 Photographer Ansel Adams is among the great names associated with the national parks and conservation in America. His work with the National Park Service and the Sierra Club greatly influenced his artistry images. zone-system of Ansel Adams divides the photo into eleven zones; nine shades of gray, together with pure black and pure white.

Great Britain, the Soviet Union, China, and France

An ambitious exhibition, which brought together hundreds of images by photographers working around the world, was a forthright declaration of global solidarity in the decade following World War II.

Started working as a commercial photographer in Switzerland from 1941 until 1947 when he traveled to the United States, he worked as a fashion photographer. He started his career in Harper's Bazaar and New York became his new home.

The publication of the searing image of Emmett till photographed by David Jackson and first published in Jet magazine, with a stoic Mamie gazing at her murdered child’s ravaged body, that forced the world to reckon with the brutality of American racism.

Millions of people share their personal, passionate, and sometimes quirky take on the world around them. In other words, our images can share our lives with strangers and communicate.