______________________________________________________________________________________________________________________________________________________ Many websites request users to sign up and create accounts, which require them to hand over their personal details such as age, sex, and email addresses. However, with the increase in the number of organisations which hold your personal details, there is also an increase in the risk of identity theft. Another contributing factor to the risk is that users often reuse passwords for different websites. Therefore, information such as email addresses and passwords may be taken from an insecure or untrustworthy site and used to access the user’s other websites such as online banking.

 

 

__________________________________________________________________________________________________________________________________________________________   Prior to choosing a product, a prospective customer can access a large amount of information from a company website with regards to price, quality, and even other customers’ feedback on the product, all from a computer at home. Shopping has become more flexible and convenient as products are available online through various websites. This means consumers can make purchase decisions such as which store to purchase from at home before going to the store directly, or even purchasing online.