LA for 8 Teams of 5 pax by Phil wee

Members' Names:

philture — 2022-06-05 21:15:22 UTC

Members' Names:

philture — 2022-06-05 21:15:24 UTC

Members' Names:

philture — 2022-06-05 21:15:27 UTC

Members' Names:

philture — 2022-06-05 21:15:29 UTC

Members' Names:

philture — 2022-06-05 21:15:31 UTC

Members' Names:

philture — 2022-06-05 21:15:33 UTC

Members' Names:

philture — 2022-06-05 21:15:36 UTC

LA1

philture — 2022-06-05 21:31:02 UTC

Develop social media objectives for a real or fictitious company. Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve Include 1 user-generated content (UGC) strategy in this plan

LA2

philture — 2022-06-05 21:35:01 UTC

Develop a Social Media Marketing Plan for a real-world or fictitious company.

Identify 2 brand goals .
Re-state the 3 SMART objectives developed earlier .
Develop 2 target audience persona.
Identify at least one preferred social media platform you plan to execute this plan on .
Identify 2 relevant competitors and comment on their social media strategies
Identify 2 relevant social media metrics to measure results

LA1 Answers

philture — 2022-06-05 21:36:53 UTC

3 Objectives based on

LA3

philture — 2022-06-05 21:41:28 UTC

+ Identify 2 areas within the social media space that presents the greatest opportunities for your brand.
+ Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives.
+ Explain the main concept of GDPR in your own words.
+Share 2 ways to ensure privacy and confidentiality of your brands prospects and customers are maintained.

LA4

philture — 2022-06-05 21:43:08 UTC

+ Explain the linkage between the social media goals and KPIs developed earlier.
+ Explain one way to track traffic referral source.
+ In order to not infringe on someone else’s copyright, what must you not do with regards to content?

LA5

philture — 2022-06-06 00:54:52 UTC

Evaluate 3 social media platforms and its suitability for specific businesses and specific audiences.

Identify 2 free or paid social media tools and describe the benefits of these tools.

LA6

philture — 2022-06-06 00:55:09 UTC

Describe 3 main ways social media can benefit an organization

Describe one way to develop a social media community

Describe one strategy to turn a customer into an advocate

Members' Names:

philture — 2022-06-06 03:38:56 UTC

Ho Seow See

2022-06-06 03:44:00 UTC

Chew Lai Chan

2022-06-06 03:44:19 UTC

Chew Lye Yong

2022-06-06 03:44:38 UTC

Ow Kin Ching

2022-06-06 03:45:15 UTC

Tan Kiang Lan 263Z

2022-06-06 03:52:49 UTC

Lo Hing Yong 26I (Derrick)

2022-06-06 03:54:09 UTC

3 smart objectives and 1 UGC

2022-06-06 03:55:22 UTC

1. Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve
Specific -The vision is to reach global brand awareness
Relevant - Social media marketing to post ad that is relevant to products and services
Timely - the frequency of broadcast advertisement in social media platform in 6 months time to hit sales target

2. Include 1 user-generated content (UGC) strategy in this plan
(UGC) - reviews by users - experiences and ratings from consumers. Create feedback in platform, such as google feedback form, Facebook, website feedback

Ng Siew Noi

2022-06-06 03:55:34 UTC

Chris Low

2022-06-06 03:56:21 UTC

Serena Koh

2022-06-06 03:56:32 UTC

John Neo

2022-06-06 03:56:41 UTC

Wong Cheung Chip (Peter)

2022-06-06 03:56:47 UTC

Goh Bueh Cheng (Sabrina)

2022-06-06 04:06:08 UTC

Sabariah Atan

2022-06-06 04:06:37 UTC

Tham Jah Hwee Cellin

2022-06-06 04:07:30 UTC

Tan Joo Geok

2022-06-06 04:11:21 UTC

Justin Foo

2022-06-06 04:15:09 UTC

Lee Mui Lan 724D

philture — 2022-06-06 04:23:53 UTC

Lee Mui Kieu

2022-06-06 05:37:48 UTC

Yong Chiau Suan

2022-06-06 05:38:24 UTC

Sek 🤬 Leng (Edward)

2022-06-06 05:39:03 UTC

Goh Soh Sim

philture — 2022-06-06 05:43:09 UTC

Ng Peh Li (Angie) 159E

2022-06-06 05:45:08 UTC

UGC

2022-06-06 05:54:40 UTC

Encourage customers to share their experiences using your product on social media platforms such as Facebook, Instagram & Youtube and hashtag your company brand to increase visibility and brand awareness

Nah Choon Geok

2022-06-06 06:01:55 UTC

Frieda Lim, Cao Jianyun, Tham An Qian

2022-06-06 06:03:10 UTC

Fatimah

2022-06-06 06:03:50 UTC

Michelle Chin

philture — 2022-06-06 06:10:36 UTC

Juliet Teo

2022-06-06 06:11:50 UTC

Arene

philture — 2022-06-06 06:11:50 UTC

Toh Gek Kuan

2022-06-06 06:13:27 UTC

Woh siew mui

2022-06-06 06:13:34 UTC

Annie Chua

2022-06-06 06:13:46 UTC

Team 2: MAGIC

2022-06-06 06:16:39 UTC

Terahertz Water Device (electronics device)

Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve:

- Increase traffic to our website
- Increase brand awareness
- Improve (Boost) community (brand) engagement

User Generated content (UGC) strategy of our plan
- To ride on all platform, such as facebook, Youtube, to create awareness on our new products

Soh Cheng Hwa

2022-06-06 06:16:52 UTC

Specific

2022-06-06 06:17:24 UTC

Specific - use action words

Gomathy

philture — 2022-06-06 06:20:08 UTC

Lawrence Goh

philture — 2022-06-06 06:20:59 UTC

Group 8： Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve Include 1 user-generated content (UGC) strategy in this plan.

2022-06-06 06:22:19 UTC

3 objectives (based on SMART goals)

1) Specific - Improve upon 2021 performance with 15% increase through new customers and reduced churn in the next three quarters.

2) Measurable - Increase the sales over the next three quarters by 30% over the same quarter last year.

3) Achievable - Respond to all enquiries within 12 hours, and increase the NPS score to 98

1 user-generated content (UGC) strategy

1) Make in-flight experiences more social and shoppable

Digital content portal
SIA's brand new digital content portal that can expand your inflight entertainment experience. Access the inflight WiFi portal, web-based gaming portal, digital menu and more easily from a single webpage. Customers will be able to take photos and share them on their social media platforms real-time.

Lim Kim Chuan

philture — 2022-06-06 06:26:25 UTC

3 SMART Objectives

philture — 2022-06-06 06:27:53 UTC

1. Specific ObjectiveL Attain 1,000 Customer Views on New Social Media Campaign Launch
2. Attainable Objective: ... ...

LA1-3 Objective (SMART GOALS)

2022-06-06 06:34:15 UTC

1) Specific-To increase sales revenue by 20%
2) Timely-By end of December 2022
3) Relevant-To include anti-slip sports shoes & dry fit sports attires into our production line

1 user-generated content (UGC) strategy

Invite 1,000 viewers to like & review (comments & feedback)
our products in our online platforms eg: Tik Tok, Instagram & Facebook

Objective 1

2022-06-06 06:40:20 UTC

-To increase no. of instagram followers by 10% in the next 3 months (brand awareness)
Objective 2
- To increase overall relevance of content by 5% in the next 3 months (metrics used: bounce off rate)
Objective 3
- To increase 200k more sales values by end of the year.

Soong Weng Chin (Sheryl)

2022-06-06 06:46:55 UTC

Tee Siew Yueh (Patricia)

2022-06-06 06:49:01 UTC

Unique Travel Agency - SMART

2022-06-06 06:51:40 UTC

Specific - 7 days central Japan, on 20-Jun (Jun school holiday, JP just open), family. Ad Budget S$400.

Measure - 100 leads, for 30 to 45 sales (1 lead can be a few sales - family, 2 adults + 2 children).

Attainable - Facebook to register, then follow up on email. JP borders open, SG Jun school holidays.

Relevant - Hands-on, immersion in the host country, experiential

Time-based - 20-May to 14-Jun-2022 (3.5 weeks FB ads $300, $14 per day, 21 days + emails, by travel company experts)

COMPANY - Splendid Fashion A chain business outlet by selling fashion in trendy design to cater young and old customers at affordable price

2022-06-06 06:57:20 UTC

1.To increase more sales revenue by 15% by second quarter
2.To secure 3000 followers by end of second quarter
3.To receive at least 150 good reviews by end of
second quarter

USER-GENERATED CONTENT(UGC) STRATEGY

Using FACEBOOK COMMENTS OR POSTS to collaborate between our brand and end users

Padlet Link

2022-06-06 07:12:24 UTC

https://padlet.com/philture/e7zmzw8vwytqvlx0

jteo818 — 2022-06-06 07:16:29 UTC

KimBrand

2022-06-06 07:19:30 UTC

Hi. Genesis Cafe

2022-06-06 07:27:02 UTC

2022-06-06 07:28:22 UTC

Learning Activity 1

2022-06-06 07:30:26 UTC

Genesis Cafe is ideally located at Lot 1 shopping mall being situated on the main mall. There are a limited number of cafes within the centre and has the best location, with the highest number of pasting shoppers. We serve all type of coffee to provide refreshment. Genesis focus all type of customers such as youngsters, college students and professionals.

Business Objective

- To increase revenue 5% to 10% for the next 2 years.

- Generate 50 new leads in one month.

- Establish online presence

User-generated content (UGC) strategy in our plan

- to ride on platform Facebook & Instagram to increase engagement

Tan Siew Eng

2022-06-06 07:37:01 UTC

LA2-Social Marketing Campaign

2022-06-06 07:47:06 UTC

Abilities
Organize trade show/roadshows/ to reach out to more customers for our brand awareness. Trade show for Business to Business (B2B), Roadshows for Business to Consumer (B2C)
KNOWLEDGE
Identifying the brand's goals-by engaging bloggers, influencers to promote our brand with photos, videos on Tik Tok, Facebook & Instagram
Setting out SMART objectives-to increase our sales revenue 20% by end of December 2022. To include anti-slip sport shoes & dry fit attires by end of July 2022.
Identify appropriate target audience-Age 12-17 (with Disney cartoon emboss on it), Age 18-25 (for active Gen Z &Y), Age 26-50 (Comfy, health, Flexibility), Age 51-70 (Anti slip, Orthopedic insole shoes
Set out clearly the most important metrics-Reach, Engagement & likes
Use the ideal platforms & content-Posting on social media platforms like Tik Tok, Instagram & Facebook with keywords like "Comfortable sports shoes" "Orthopedic shoes" "Disney shoes" "Anti-slip shoes" on different platform to target the specified age group
Research & analyse the competition-Google online information about our competitors like Nike (a Champion brand builder, innovative, revolutionary), Adidas ( domestics popular, "Creating the New: for a 5-year marketing strategy, using recycled plastic bottles for their products.

2022-06-06 09:08:29 UTC

MAGIC

LA 2

2022-06-06 09:34:38 UTC

Brand Goals:
1. Increase brand awareness
2. Reduce marketing cost

3 smart objectives:
1) Attainable: 10% increase in IG followers in next 5 months
2) Relevance: include dry-fit tshirt and pants in our production line
3) Specific: Achieve $100k in sales by end-Dec 2022

Nature of Business: Fashion Industry - trendy unisex tshirt & pants
2 target audience persona:
1. Teenagers/young adults aged 16 - 25
2. Middle-aged 25 - 60

Preferred social media platform:
Instagram
Facebook

LA 2

2022-06-06 09:44:30 UTC

Identify 2 brand goals
C.A Health Supplement
1. Brand awareness
2. Reduce marketing expenses

Re-state the 3 SMART objectives developed earlier
refer to LA1

Develop 2 target audience persona
Age 25 to 50, female
health concern and valued their lifestyle

Identify at least one preferred social media platform you plan to execute this plan on
-Facebook (SEM)
-IG
-Tiktok
-One of the kind formula

1. Use premium ingredients

2. Unique Formulas
3. Popular certifications (FDA, FSMS)

4. Offer great customer service
5. Create a Community
6. Eye-catching labels / eco friendly material
7.work with influencers

8. Gather testimonials

Identify 2 relevant competitors and comment on their social media strategies
-GNC : Tiktok and influencers
-Herbalife : Facebook and IG

Identify 2 relevant social media metrics to measure results
-Shoppe : Post sell, rate the product and share review/share picture.
-Lazada : Post sell, rate the product and share review/share picture.

LA2: Develop a Social Media Marketing Plan for a real-world or fictitious company.

agent928 — 2022-06-06 09:49:38 UTC

Identify 2 brand goals.

1) Increase brand awareness

2) Differentiate what our brand can offer that is different from our competitors

Re-state the 3 SMART objectives developed earlier.

1) Improve upon 2021 performance with a 15% increase through new customers and reduced churn to actively communicate with your customers through Social Media Chat & Live Stream. Gaining a deep understanding of their needs and values is essential to provide them with optimal customer service in the next three quarters.

2) Increase overall sales over the next three quarters by 30% over the same quarter last year with new and existing customers and overall business. Advertising and communicating through social media platforms.

3) Respond to all enquiries within 12 hours, and increase the NPS score to 98 through our social media chatbot and comments section.

Develop 2 target audience persona.

1) Business class. Age 25-65. Working-class.

2) Economy class. All ages. Young millennials, family, retirees.

Identify at least one preferred social media platform you plan to execute this plan on.

1) Facebook. Facebook ads can help a business get more visibility for their Facebook content and boost traffic to their core website content – whether it's cornerstone site content, simple ad copy, or blogs. Facebook ads can be set up to target greater site traffic, more impressions, and even click-through rate (CTR).

Identify 2 relevant competitors and comment on their social media strategies

1) Emirates - Emirates, social media has played an important role and the company has utilized various online platforms such as social networking sites, content communities, blogs and collaborative projects to engage with consumers.

2) AirAsia - AirAsia’s Facebook fans had the opportunity to fill up a virtual plane either manually or automatically for a chance to win the grand prize. By asking users who they would take on an international flight, AirAsia allowed them to dream big in hopes of winning big.

Identify 2 relevant social media metrics to measure results

1) Reach measures the potential size of your audience

2) Engagement measures how many people participate in conversations involving your brand.

Learning Activity 2

2022-06-06 09:50:44 UTC

Identify 2 brand goals

- Attracting new customers

- Increasing social media followers or shares

- Growing monthly or yearly revenue

Re-state the 3 SMART objectives developed earlier

- To increase revenue $30,000 or 5% in Year 2 and by $60,000 or 10% by Year 3

- Generate leads from minimum 3 hours on every business working day

-Create personal landing page links for all networks

Develop 2 target audience persona

- Working adult age rate 18 to 40

- Retirees,age 55 to 70,married with grandchildren,want to relax and enjoy not working,enjoy travel,hobbies, spend time with friends ,health conscious

Identify at least one preferred social media platform you plan to execute this plan on

- Facebook
- Instagram

Identify 2 relevant competitors and comment on their social media strategies

- Starbucks - In 2009, company started testing its mobile app & launched my Starbucks app that allowed users to locate stores at various locations. More than that, the app allows its coffee lovers to place their orders, pay & pick up without any wait or queue.

- Coffee Bean & Tea Leaf - The Coffee Bean Mobile App was launched to meet the increasing digital mobile lifestyle. Integrating mobile wallet, e-loyalty redemption and e-voucher capabilities, a first in Singapore’s food and beverage industry, is set to deliver new levels of customer experience while increasing operational efficiency.

Identify 2 relevant social media metrics to measure results

- Impression & reach: We can use this metric to determine how much visibility our brand is getting on a particular channel (Instagram) compared to the larger potential audience it can engage. An increase in impressions can lead to higher sales and brand awareness.

- Conversions: is when customer purchases something from our site. A social conversion means they visited via a social media channel and then purchased something (coffee/meal) in the same visit.

LA2

2022-06-06 09:55:21 UTC

1) Identify 2 brand goals
- to let 100 millions of household (global) to own this device and gain good health.
- to improve immune system and save medical fee for all include animals and plants.

2) Restate the 3 SMART objectives developed earlier.
- refer to previous

3) Develop 2 target audience persona
- age 40 and above with health conscious.
- young family with kids

4) Identify 1 preferred social media platform we plan to execute this plan
- Facebook
- Youtube

5) Identify 2 relevant competitors and comment on their social media strategies.
- Kangen filter
- AAA Hydrogen water device

Comment:
Above 2 products are existed in market for quite many years and more on traditional way of promoting. Hence the online marketing in social media is not as good as Terahertz device which is launched 2years ago and achieved 8500 members within a year.

6) Identify 2 relevant social media metrics to measure result.
- YouTube : 9000 subscribers a year
- Facebook : 9000 members a year, view and share.

Activities 2

2022-06-06 12:26:12 UTC

Developing a brand takes some thought, because there are so many elements of our business that will be affected by our brand.

Identify 2 brand goals:

1 BE CONSISTENT
In order to be memorable, your brand should be consistent in its message and usage across platforms. Brands don’t typically become successful overnight, so the goal should be to get your brand in front of your ideal audience on a regular basis. That way you’ll stick in their minds, and they’ll remember you the next time they think about booking travel!

2. BRING VALUE
The more you can impact your clients’ and followers’ lives, the faster your brand is likely to grow. That means giving them a reason to value your brand, whether that be information (like travel tips), inspiration (like beautiful destination photos) or entertainment (like a funny story from a recent trip). Again, tie this in with your personality to bring more authenticity to your branding.

Re-state the 3 SMART objectives developed earlier

Specifically, we are going to have 350 new cruise passengers this year. When we begin to work through the strategies and tactics we will use to actually successfully work through the full buying cycle with 350 new passengers, then we have a much more specific, and therefore an achievable goal.

Measurable means that we can monitor our progress with a clear end result. Break our goal up into measurable increments and track our steps along the way. Make adjustments as we need to insure that we are on the right path to hitting our targets.

Attainable – our goal has to be realistic. It should be a stretch, no goal should be set too low. We make our goal something that with a lot of hard work and perseverance, we can attain.

Develop 2 target audience persona

Demographics

These are the “cold hard facts” about your audience. The statistical information that separates them from the rest of the population. You want to know their:

· Age

· Gender

· Physical Location

· Relationship Status

· Family Size

· Spoken Language

· Household Income

· Level of Education

· Content Preference Type

· Social Media Habits

Psychographics

Now we want to dig deeper. Humans are a lot more than statistics. Find juicy information on your ideal customers like their:

· Goals and Motivations

· Fears and Challenges

· Reasons for Traveling

· Obstacles to Travel

· Purpose for Travel (Business or Leisure)

· Favorite Travel Activities

· Expectations While Traveling

When we put all this information together, both demographic and psychographic details, we really start to see who our target audience is.

Activities 2

2022-06-06 14:30:46 UTC

Identify at least one preferred social media platform you plan to execute this plan on.

1. Facebook is one of the best places to start off as a travel agent new to social media. It has the maximum number of users and it is commonly used by people all around the world on a daily basis. Many travel agencies already use Facebook as their primary target market. Moreover, Facebook also offers our agency with ease of access, up-to-date information and an excellent lead generating platform. This makes social media an excellent way to build leads and engage customers.

2. Twitter has emerged as one of the most popular social media platforms in the recent past. It might not be as popular as Facebook, but it is certainly used by people looking for up-to-date information. Ww can use Twitter to showcase our latest achievements, promote the hottest deals and talk about the successful and wonderful customer experiences that we managed to create.

Identify 2 relevant social media metrics to measure results

1.Likes and Reactions
Likes or reactions are an important indicator that our audience enjoys our content. We need to pay attention to this metric to find out the popularity of our social media posts.

2. Comments
Social platforms are the virtual ways of being social, and comments are the digital substitute for real-life conversations. All relevant content can initiate a conversation in the form of comments. It can include general discussion, applause, and criticism.

LA2

poppystef27 — 2022-06-06 17:32:49 UTC

Identify 2 relevant competitors and comment on their social media strategies.

- Chan Brothers travel : Active in FB/IG , livestream with radio DJ on UFM100.3, travel roadshow 3-12Jun at their Hock Hai office.

-SA tours : FB sharing- entice travelling via beautiful photos of Turkey hot air balloon , Hokkaido flower fields, Europe Northern lights . Upcoming July/Aug Travel Revolution / Natas Fair.

LA2- Develop a social media marketing plan

2022-06-07 01:30:38 UTC

BRAND GOAL
1. To create brand awareness in Singapore fashion market by attracting at least 3,000 followers in 3 months’ time.

2. Selling fashion in trendy design to cater young and old customers at affordable price

3 SMART OBJECTIVE

1. To increase more sales revenue by 15% by second quarter

2. To secure 3000 followers by end of second quarter

3. To receive at least 150 good reviews by end of second quarter

2 TARGET AUDIENCE PERSONA
1. From age 18- 49 female working adult
2. For fashionable senior citizen from age
50 – 65 female

Preferred social media platform
Facebook, Instagram & Shopee

Competitors and their social media strategy

1. G2000

● Offer on line promotion like qty. discount
and 3 instalment payment mode
● Target for young professional for all
gender

2. Future State Fashion

● More concentrate on content marketing
with beautiful product display.

● To target modern, cosmopolitan woman
with her own unique sense of style.

2 relevant SMM metrics to measure results

1. impressions: the number of times our
content is display

2. Engagement: the number of shares,
likes, clicks & comments on your content

Chan Brothers Travel

derricklo1 — 2022-06-07 01:39:24 UTC

Chan Brothers Travel - Japan Centre
https://japancentre.chanbrothers.com/Packages/WTTPackages/13

Chan Brothers Travel | Facebook
https://www.facebook.com/ChanBrothersTravelSG

Chan Brothers Travel (@chanbrotherstravel) • Instagram photos and videos
https://www.instagram.com/chanbrotherstravel/

Buyer’s Personas

derricklo1 — 2022-06-07 01:40:15 UTC

Buyer’s Persona 1 - Age, family - Only parents in SG (age 30 to 50), children till secondary school (teenage, up to 19 yo, around JC). Sales expected $10k per family, parents stable jobs/pro.

Buyer’s Persona 2 - Interest - Adults: JP culture, scenery, food. Children: Disneyland, Theme Parks, Amusement Parks, Cosplay, Anime.

Juliet Teo

philiptjmasia — 2022-06-07 01:41:30 UTC

LA3-1)Identify areas-put up videos with influencers eg: sports athletes like Loh Kean Yew, TCS Artiste like Alvin Ng on Youtube & photos posting on instagram

2022-06-07 01:41:38 UTC

Learning Activity 3

2022-06-07 01:51:28 UTC

competitor

2022-06-07 01:54:34 UTC

LA3-2 Identify 2 areas (or constraints)-a) Budget due to shortage of fund for campaigns, b) For elderly audiences who are not tech savy who does not know how to use their handphone to view any SMM posting.

2022-06-07 01:54:50 UTC

2 competitors

2022-06-07 01:56:18 UTC

Trendy t shirt and shirt
Secretwardrobes-

Learning Activity 3

2022-06-07 01:59:31 UTC

3) Main concept of GDPR-business must ensure that there's transparency in providing specific information to users of social media thru a privacy policy to inform customer on how their data is being used. Prior to being able to opt-in for newsletter subscription, the business has to ensure the privacy terms are accepted by the visitor.

2022-06-07 02:03:37 UTC

SA Tours

derricklo1 — 2022-06-07 02:05:37 UTC

Home - SA Tours - Life is a Journey, Let Us Be Your Travel Guide!
https://www.satours.com/

SA Tours | Facebook
https://www.facebook.com/SATours.SG/
*Facebook Messenger, used as Chat Support on main website

SA Tours (@sa.tours) • Instagram photos and videos
https://www.instagram.com/sa.tours/

2022-06-07 02:11:38 UTC

1. 2 area of Opportunity to increase brand awareness

2022-06-07 02:14:31 UTC

1. Engage Influencer to increase brand awareness
2. Collaborate with complimentary partner

4) Share 2 ways to ensure privacy & confidentiality-a) Dispose off the computer with customers' data in a proper area b) Delete customers' datas immediately once the marketing project is over

2022-06-07 02:17:03 UTC

2. Identify 2 area that may prevent your brand from achieving social media marketing objectives

2022-06-07 02:18:40 UTC

1. Budget constrains - to promote campaign
2. Not tech savy - Unable to view SMM . Senior citizen who unable to see our advertisement and promotions

4. Two ways to ensure privacy and confidentiality

2022-06-07 02:23:00 UTC

1. Include disclaimer and Terms and condition. GDPR - T&C (Apply) the business has to ensure that the privacy terms are accepted by the Visitor.
2. Opt in option to get customer consent and permission

2022-06-07 02:26:35 UTC

KimBrand - We have approx. 6k followers in our instalgram.

2022-06-07 02:42:26 UTC

LA3

agent928 — 2022-06-07 03:10:56 UTC

+ Identify 2 areas within the social media space that presents the greatest opportunities for your brand.

1) Increase brand awareness - With over half of the world’s population using social media, platforms like Facebook, Instagram, or Twitter are a natural place to reach new and highly targeted potential customers.

2) Humanising our brand - The ability to create real human connections is one of the key benefits of social media. Introduce our followers to the people who make up our company and showcase how existing customers are using and benefiting from our Airline. We can show how we are embracing our brand values, showcase our SIA Girls, and how we are putting the interests of our employees and customers first.

+ Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives.

1) Losing out in the international competition in Countries where Facebook cannot be used E.g., China, Iran, Turkey, Pakistan

2) Churning out consistent creative content ideas

+ Explain the main concept of the General Data Protection Regulation (GDPR) in your own words.

The General Data Protection Regulation (GDPR) was passed by the European Parliament and the Council in April 2016. For companies in Singapore, the first step is to determine if the GDPR applies to them. If your organization sells its products to individuals in the EU. We need to take note of Privacy and the Confidential data of consumers.

+Share 2 ways to ensure privacy and confidentiality of your brand's prospects and customers are maintained.

1) Use a secure file-sharing and messaging platform

2) Comply with Industry Regulations (SOC-2, HIPAA, PIPEDA)

2 competitors

2022-06-07 03:13:59 UTC

Uniqlo
chillbee

Metrics

2022-06-07 03:47:30 UTC

2022-06-07 03:52:43 UTC

LA 3

2022-06-07 03:53:28 UTC

1. Engage PR agencies to do press release and publicity by influencer

2022-06-07 03:56:07 UTC

2. Launch Promotion Campaign in Facebook to promote brand and increase customers

LA4-Review the Effectiveness of Social Media Marketing

2022-06-07 03:56:35 UTC

LA4-1) Explain the linkage between the social media goals & KPIs developed earlier

2022-06-07 04:00:45 UTC

Our social media developed earlier purpose is to create brand awareness by using metrics to engage audiences to Facebook & Instagram's likes, comments, retweets, etc & to track audiences' impressions & reach. Our KPIs is to achieve 10% conversion rate CTA (Call to Action) to purchase our products with a CTR (click thru rate) of 2-5% every month in order to align with our SMM's goal of increase 20% increase in sales revenue by end of December 2022.
2) Explain one way to track traffic referral source-by using Facebook Ad tracking ID
3) In order not infringe on someone else's copyright-Not suppose to copy other's music, songs, pictures, videos, background, etc unless, we copy from an approved website.

2022-06-07 04:02:29 UTC

Constraints:

1. Unreachable to those not using social media channels.
2. Prefer Physical - going to shops

LA3

2022-06-07 04:02:39 UTC

1) Define 2 areas opportunity of using social media
- can reach young generation without gap.
- can create brand awareness globally.

2) Identify 2 areas of constraints
- for some people who don't have social media, we print some flyers and posters.
- we also do roadshow and homeparty for demonstration.

3) Explain main concept of GDPR (general data protection regulation) in own words.
- GDPR is General Data Protection Regulation to protect private data from being used unlawfully. Permission from owner is required before posting in social media. Credit should be addressed to the owner.

4) Share 2 ways to ensure privacy and confidentiality of my brands prospects and customers are maintained.
- appoint internal data protection officer to double check before post in social media.
- we have to be careful when posting testimonials. It's better to get permission before post in social media.

3. Privacy policy

2022-06-07 04:07:47 UTC

GDPR - customer privacy We ensure the data we collect from customer should not consist confidential information

LA3

2022-06-07 04:10:55 UTC

1. Identify 2 areas within the social media space that presents the greatest opportunities for your brand.
Facebook page
Facebook Business page
Carousel/ Shopee / Lazada

2. Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives.
PDPA and Confidentiality requirements

3. Explain the main concept of GDPR in your own words
Gives individuals more control over their personal information in the most basic interpretation

4. Share 2 ways to ensure privacy and confidentiality of your brands prospects and customers are maintained.
Cookie setting
Data protection trust mark (DPTM) certified

LA3

2022-06-07 04:11:15 UTC

2 areas of opportunities"
1. Social Media offers good opportunity for engagement with customers.
A platform like Instagram, Facebook, Pinterest, and YouTube are the places to run business and showcase the products and services.
2. Promote Brand Name. One that helps a business grow on social media is that it helps maintain a brand name with ethics. Yes, 75-80% of the audience are more attracted to the brand name, the kind of presentation that showcases unique eye-catchy contents for business.

2 areas of constraints:
1. One of the major trouble that you can face in social media is scams and fraud issues. Sharing fake information, fake advertisement has become common these days. Most importantly, 16-20% of the accounts and promotions on social media are affected, which can be troubling for the audience.
2. Long Wait For Flourishing Results
Achieving results on social media can be a slow process. As social media is coming up with brand new strategies, it makes it difficult for everyone to cope with new things, and it makes a drawback of slow growth. The social media algorithm are constantly changing, which leads people to feel the disappointment of slow growth.

GDPR stands General Data Protection regulations

2022-06-07 04:14:08 UTC

Internal laws created in the EU to protect the personal data of citizens.

Social Media Opportunities

derricklo1 — 2022-06-07 04:14:13 UTC

2 areas within the social media space that presents the greatest opportunities are:

Facebook - due to the huge potential reach (at least for paid ads), and the detailed Facebook Audience Targeting & Retargeting.

Instagram - mainly display nice travel photos, using hashtags, and connect with the right influencers.

2 Ways to ensure privacy and confidentiality

2022-06-07 04:17:01 UTC

1. PDPA & security awareness
2. Secure with appropriate security technologies e.g. software

LA3

2022-06-07 04:28:58 UTC

The concept of GDPR.
GDPR is the abbreviation for General Data Protection Regulation, a set of EU rules on data protection and privacy. Basically it protect private data from unlawful use. Permission has to be sought from the owner before it can be disseminated in any way.

2 ways to ensure privacy and confidentiality of your brands prospects and customers are maintained.

1.Storage with built-in data protection
2.Backup - Backups are a critical strategy for ensuring business continuity when original data is lost, destroyed, or damaged, either accidentally or maliciously.

GDPR General Data protection Regulation

2022-06-07 04:29:54 UTC

To protect consumer from unscupulous Co or person from abusing the public.info.

LA 4

2022-06-07 06:30:26 UTC

LA4

agent928 — 2022-06-07 06:37:00 UTC

+ Explain the linkage between the social media goals and KPIs developed earlier.

We need to use a combination of KPIs to meet the goals we set. If we know how many comments, shares, and likes our post will generate, we can track the overall engagement rate of our post on Facebook.

+ Explain one way to track traffic referral sources.

Google Analytics reports website traffic that comes from Facebook as referral traffic, which means that a visitor landed on your website after clicking an inbound link from another website.

+ In order to not infringe on someone else’s copyright, what must you not do with regards to content?

Businesses should be proactive in ensuring that due credit is given to works created and shared by users (user-generated content), which helps to build brand loyalty as well as increase engagement with the business. Businesses can approach such creators in order to enquire as to whether the latter group would be willing to waive such rights of attribution.

1. Explain the linkage between the social media goals and KPIs developed earlier.

2022-06-07 06:52:28 UTC

Goal - Desired outcome - May be to increase conversions within timeframe.

KPI: Increasing conversions by 25% in a three months span.

How to achieve goal: Run a campaign (thru ads, product tags and influencers and social media ).

How to measure KPI: We can measure at social traffic and conversion rate Metrix using website analytics

2. Explain one way to track traffic referral source

2022-06-07 06:52:55 UTC

ROI : Social referral traffic and conversions are tied to both sales and marketing goals. To track these you will need a publishing strategy that incorporates UTM tracking and a website traffic analytics program like google analytics.

3. In order to not infringe on someone else's copyright, what must you not do with regards to content

2022-06-07 06:53:30 UTC

1. Don't copy anything
2. Avoid access to prior design work
3. Downloading music or image without paying for their use.
4. Using copyright image on company website

Learning Activity 4

2022-06-07 06:54:46 UTC

LA4

2022-06-07 06:58:52 UTC

1. Explain the linkage between the social media goals and KPIs developed earlier.
a)Brand Awareness
Engagements - The number of reactions, comments, clicks and shares your content gets
Awareness - The number of times people saw your content as told by impressions and reach. Reduce marketing expensive
ROI - Conversions and referrals from external sources
b)Social media marketing vs tradition marketing

2. Explain one way to track traffic referral source.
Google analytics
Offered by google the tracks and reports website traffic.

3. In order to not infringe on someone else's copyright, what must you not to with regards to content?
getting permission from the creator to download their contents.
trademark your logo

linkage between the social media goals & KPIs

2022-06-07 07:02:06 UTC

1. Through social media engagement our brand awareness, the conversions rate has increased by 25% in 3 months .
2. ROI - Conversion & referrals from external sources, it generate more orders resulting increase in sales revenues

1 way to track traffic referral source

2022-06-07 07:07:02 UTC

Using google analytics to see table that shows a list of sites that referred traffic to your site, sorted by session volume & metrics for the volume of traffic, engagement & conversion performance

LA4

2022-06-07 07:08:49 UTC

Some common KPIs of engagement linked to social media goals are:

Clicks – The number of times users click on your social media post.
Likes – The number of people who like your social media post.
Shares – The number of times your post has been shared.
Comments – Interactions from your users.

One way to track traffic referral source is by using Google Analytic. Google Analytics recognizes referral traffic as visitors that land on your site after clicking on a link from another source (other than search engines). For instance, let’s say you have an article about how to make chocolate chip cookies. Another food blog copies your recipe but adds a few tweaks, then links to your recipe as their source. Google Analytics will record visitors that arrive on your website from that link as referral traffic.

In order to not infringe on someone else’s copyright, we have to seek the consent or permission from the creator/originator using his/her work. If the creator is unavailable, we should at least give credit to the creator by mentioning his name.

How not to infringe someone else's copyright:

2022-06-07 07:09:43 UTC

1. Ask for permission before sharing or reposting

LA4

2022-06-07 07:18:15 UTC

1) Explain the linkage between social media goals and KPIs developed earlier.
- Goal : 10,000 vs KPI 9000 members a year.
- 3000 views in 3 months, KPI to increase 5% every quarter.

2) Explain one way to track traffic referral source
- google analytics : measure the number of people visited the website.
- Facebook for business : to measure the view and shares.

3) In order not to infringe on someone's copyright, we must seek permission from the originators before post their testimonials. We also understand what copyright laws protected in different countries.

LA3

2022-06-07 07:24:29 UTC

Identify 2 areas within the social media space that presents the greatest opportunities for your brand.

1. Digital marketing on own website like online advertising, interactive website &

Application.

2. Use Twitter, FB Ad and Instagram to create marketing persona

Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives

1. The financial position of our business (cash flow & liquidity) directly affects the scope and scale of social media marketing objective.

2. The Economic environment is the key factor for us to achieve our social media marketing objectives such as Recession & Pandemic

Explain the main concept of GDPR in your own words.

It is a general legal framework that set guidelines for collection and processing of personal information from individual, in particular for buyer & consumer from EU

Share 2 ways to ensure privacy and confidentiality of your brands prospects and customers are maintained.

1. Be transparent regarding to data privacy
to ensure your company is upfront and
clear about the data your require and why
during the various touch points along
a customer’s journey.

2. To train employees regarding to data privacy and also assigned some staff or
hire a data protection officer to ensure3 that data privacy and security in the
business is up to date at all time.

LA 4

2022-06-07 07:25:33 UTC

Explain the linkage between the social media goals and KPIs developed earlier.

They are measurable metrics that reflect social media performance and prove social media’s ROI for a business tracking specific numbers allow our SMM team to ensure our marketing strategy is connecting with target audience in order to achieve business growth for our brand.

Explain one way to track traffic referral source.

It is a way to monitor and collect data on all actions throughout the referral program. To track everything from the time a customer signs up to the minute one of their referral resulting in a new sale. We can also done manually through spread sheets or automated referral marketing software.

In order not infringe on someone else’s copyright what must you not do with regards, to content?

Try not to take any content from the internet or other publishing article as it is almost always copyrighted by default unless we have obtained the author’s written permission.
We will try not use any content that not come from our original work.

LA 5 - Evaluate 3 social media platforms & its suitability for specific businesses & audiences

2022-06-07 08:46:17 UTC

Instagram - suitable for visual based businesses & younger audiences
Facebook - suitable for livestreaming, building dedicated following of clients & family
Carousell - a Singapore smartphone and web-based consumer to consumer and business to consumer marketplace for buying and selling new and 2nd hand goods

LA5

2022-06-07 08:50:09 UTC

3 Social Media Platforms and its suitability for specific businesses and specific audiences:

a) Facebook - A good platform for building loyalty of existing customers base.

b) Instagram - A platform popular among the younger audience. Upload photos, video for audience to target.

c) Tik Tok - Target audience age 18 to 24.

Identify 2 free or paid social media tools and describe the benefits of these tools.

a) Canvas provide template for instagram story , facebook post, linkedln content, able to produce beautiful and well design content.

b) Planoly a platform to allow to visually and schedule content , sell direct off your social account. Able to direct shopping link into social post . Easier to convert followers into customers.

2022-06-07 08:50:46 UTC

LA5
1)Facebook
2) Google
3)Youtube

2022-06-07 08:51:29 UTC

LA 1)Below, we’ve put together a quick and simple guide to choosing the best social media for business in the new year.

Identify 2 free or paid social media tools & describe benefits of these tools to your target audience

2022-06-07 08:58:18 UTC

1. Facebook social media scheduling tool to reach out to target audience by age group and paid live-streaming to draw in the crowds to buy the products.
2. Carousell - send notification to the user about posts that are related to the product or service that you are looking for.

LA5

2022-06-07 09:00:21 UTC

1) Evaluate 3 social media platforms and its suitability for specific businesses and specific audiences.
- Facebook for Business: 1.3 billion users, suitable for age 25-64
- YouTube : for all age.
- Instagram : for age 18-29. Best for visual industry.
- Tik Tok: target short video.

2) Identify 2 free or paid social media tools and describe the benefits of these tools.
- Facebook for Business: it's the most popular. User friendly.
- Google Analytics: to measure the traffic and leads to website from social media channels.

2022-06-07 09:02:29 UTC

LA% 2a) Facebook

1) Facebook is not the newest and coolest social media platform.
But the fact is that it is still the largest social media platform by far in terms of users.
It has over 2 billion monthly active users!

2) 3/4 of Facebook users visit the site on a daily basis. Half of Facebook users visit the site several times per day.

2b) YouTube

YouTube is arguably the best social media platform that exists.
For one, over 1.9 billion people use YouTube on a regular basis.
This puts YouTube above Instagram and almost eye-to-eye with Facebook in terms of usage.
But not only is YouTube widely used, but it is also the 2nd largest search engine behind no other than Google.

So not only do you have the ability to reach a broad audience, but you are also able to reach people searching for you.
If we add all of this to the simple fact that video is the most preferred type of media amongst consumers, then YouTube becomes even harder to avoid.

LA5

2022-06-07 09:05:04 UTC

Free or paid social media tools and describe the benefits of these tools.

(1) SocialPilot (free 14-day trial)
Users can plan, publish, promote, and create reports under social media banners through SocialPilot. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns.
(2) AgoraPulse (paid)
Agorapulse schedules posts, analyzes performance, and monitors hashtags and keywords. Though it doesn’t really qualify as a social media analytics tool per se, its analytics and reporting feature makes it an excellent tool for beginners to get a clear picture of overall social media performance.

LA5-Evaluate 3 social media platforms for specific businesses (B2B)-Linkedln,Facebook, Pinterest. Specific audiences(B2C)-Youtube, Facebook, Instagram

2022-06-07 09:06:00 UTC

2) Identify 2 free or paid social media tools-SEO (benefits-by using the same keyword constantly across all pages, easy for audiences to search, boost brand presence, leads & sales & increase brand exposure on google, Outrank our competitors, increase organic discovery & high quality website traffic, offers impressive ROI, improves credibility & trust, reaches our entire target audience, optimizes user experience, enhances PPC success. SEM-spread brand awareness, fast visibility, can target Ads based on location, simple management, easy to Target the audience we want, increases traffic to our website, allows us to measure our performance.

LA5

2022-06-07 09:09:34 UTC

1.Evaluate 3 social media platforms and its suitability for specific businesses and specific audiences
Facebook-create custom and lookalike audience, easier to reach audience
Tiktok-has over a billion active monthly users at the moment, has the highest engagement rates per post when compared to all other social media platforms
IG - Brand awareness, reach, traffic, engagement, video views

2. Identify 2 free or paid social media tools and describe the benefits of these tools
Facebook business - create a persona, social media scheduling , responsibility of promoting blog post
Shopee - reach more audience, post sales reviews ,
Boosting sales, Engaging shoppers, Increasing traffic
1.BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search.
2.Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about in real time.

1. SEO services help you reach people using search engines to find products or services

2022-06-07 09:11:30 UTC

2. SEO services help you get quality website traffic
3. SEO services enable you to improve the user experience
on your site
4. SEO services help your business build brand awareness
5. SEO services are budget-friendly
6. SEO services allow you to compete with your top
competitors
7. SEO services help increase traffic for other strategies
8. SEO services allow you to monitor campaign results

SEM Boost Brand Awareness
SEM Low-Cost Advertising
SEM Expands Your Reach
SEM Higher Rankings
SEM Expands Your Reach

LA5

agent928 — 2022-06-07 09:17:33 UTC

Evaluate 3 social media platforms and their suitability for specific businesses and specific audiences.

1) Facebook – Direct connection with the audience/target group. Board Base of Consumers

2) LinkedIn – Digital Professional Presence. Business Users

3) TikTok – Create viral videos fast. Young Millennials & Gen X

Identify 2 free or paid social media tools and describe the benefits of these tools.

1) Google Trends - Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time.

2) Unsplash - Unsplash is a photo discovery platform for free to use, high-definition photos.

LA6

2022-06-07 09:24:00 UTC

Describe 3 main ways social media can benefit an organisation.

The social media can help our business to :
a) Attract customers, get customer feedback and built customer loyalty,
b) increase your market reach including international markets.
c) do market research and reduce marketing costs.

Describe one way to develop a social media community,

- Form a facebook group can reach out to whole community via live Q & A sessions. Engage with the community by responding to their comments, creating a positive and fun atmosphere for people to feel at home.

Describe one strategy to turn a customer into an advocate.

- By way of feedback and testimonial.
- Sharing success stories how they benefit

LA 5

2022-06-07 09:25:45 UTC

Evaluate 3 social media platforms
and its suitability for specific
businesses and specific audiences

1. Instagram- One of the faster
growing platform and ensures
our brand to reach out with
people and business
organizations. We can
advertise our products
to target audiences,
young working adults
and professionals.

2. Twitter – It is easy
to build brand
awareness at this
platform as Twitter
to use Hastags to
improve SEO. Able
to get more followers
and improve brand
awareness.

3. Pinterest - Has the
ability to drive
massive amounts
of traffic to our
company website
through inbound
link. Female users
dominate the
Pinterest demographic
and we can link our
fashion business to
strong retail sales
through this platform.

Identify 2 free or paid social
media tools and describe
the benefits of these tools.

1. Tailwind – The most
common SMM tool for
Pinterest which is an
all in one social media
management tool that
helps users with
content discovery, Pin
scheduling and analytics.
It can help users get real
results in less time.

2. Google Analytics – One
of the most widely used
website statistics service.
This extensively used tools
helps to generate and track
detailed statistics of social
media traffics on the website.

LA 6

2022-06-07 10:32:45 UTC

3 benefits for an organization
1. Through social media it provides the opportunity to reach new customers efficiently. Organization can study & research people who could be potential future customers.
2. Allow businesses to create fan clubs for people who are loyal to the products of the company. The fan clubs work tremendously for the creation & spread of positive word of mouth.
3. Feedback/ Reviews: Help businesses get in one to one contact with the target audience & let them share experiences with you so one can work on them to improve your offerings & to take corrective measures.

1 way to develop a social media community

2022-06-07 10:45:31 UTC

Create Facebook groups like Fan clubs, seeking out your brand advocates & asking them for feedback & testimonials & success stories of how you have helped customers & how they have benefited from what you have to offer. Also with this "fan of the month' posts where they celebrate the fan who engaged with the page the most.

LA6

2022-06-07 11:38:27 UTC

3 main ways social media can benefit an organization.
#1 Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.

#2 Become an Leading Industry Resource
The most typical social media approach is positioning yourself as a resource. Content marketing professionals recognize social media channels as conduits and use them to pass information to fans, followers and customers.

#3 Provide Quality Customer Service
All companies want to give their customers the best experience possible, and right now that means providing customer service on social media. These days, many customers choose to bypass annoying phone menus and hold times in favor of a quick social media update (tweets are particularly popular).

Describe one way to develop a social media community.
Social media is a chance to say thanks and show appreciation for both your community members and your staff. Show that you listen and are engaged — respond to individual comments from your community.
This helps foster feelings of mutual respect and could even make it easier to ask for help when the time comes.

Describe one strategy to turn a customer into an advocate.
Research your target market and engage regularly with your customer base. For example, make it a priority for the management team to speak to the customers directly. By keeping the customer experience top of mind, we can make interactions easier and faster, while also providing more value to our customers.

LA 6

2022-06-08 01:10:13 UTC

Describe 3 ways social media can benefit an organization
1) Is a 2-way channel where we have an
opportunity to build a rapport with our
clients and prospects.

2) We are able to advertise through social
networking sites to achieve amazing
sales.

3) Able to address the message to the
audience that would have more likely
be interested in our products.

Describe one way to develop a social media community

We need to refine their approach to gather a loyal community of followers. We have to catch their interest and gained them as followers. The next challenge is to keep them coming back to our social media profile for more. And the best way to do this is by inspiring them.

Describe one strategy to turn a customer into an advocate

We need to learn how our customers are evolving and what top brands are doing with these insights that drive our business.

Speak your customer language; The happiest customers are more likely to say favorable things about your brand and that's the best form of marketing.

- The personal touch
- Going that extra miles
- Listening and responding

LA6

agent928 — 2022-06-08 01:36:32 UTC

Describe 3 main ways social media can benefit an organization

1) New Customers - Social media marketing provides you with the opportunity to reach new customers efficiently.

2) Referral - Social media also helps businesses to promote themselves by clearly targeting people who prefer to be with your company and like your offerings.

3) Fan Clubs - The rise of social media has helped businesses to create fan clubs for their businesses. People who are crazy for your businesses can easily get closer to the company.

Describe one way to develop a social media community

Monitoring: Social media also helps marketers to monitor what is going on about them amongst the people. It also gives them the chance of developing a strong basis for the business through which they could inspire individuals.

Describe one strategy to turn a customer into an advocate

Build and maintain the relationship - One of the key elements in building brand advocates for your business is to create long-term relationships with your customers. When a customer feels like a valued part of the business, they will be more willing to pass on positive information about you. It is important to engage with your customers, particularly on your business's social media channels.

LA6-Describe 3 main ways social media can benefit an organization-1) Attract customers, get customer feedback & build customer loyalty, increase our market reach, 2) including international markets, do market research & reduce marketing costs, 3) increase revenue by building customer networks & advertising, develop our brand

2022-06-08 01:49:10 UTC

1. Build relationships. Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people.

2022-06-08 01:55:08 UTC

2. Share our expertise. Social media gives us an opportunity to talk about what you know and what you want to be known for.
3. Increase our visibility. Good content gets shared, so if we are consistently posting quality content, the more people who share it, the more people see it.

Describe one way to develop a social media community

2022-06-08 01:58:35 UTC

Invite our friends. Invite people in your life, people who may be generally interested in your business, to like or follow your account. ...
Welcome our customers. ...
Use social interaction CTAs. ...
Use social employer pages. ...
Use hashtags. ...
Cross-promote. ...
Use events. ...
Create goodwill.

LA5.1

2022-06-08 02:00:15 UTC

Identify 2 free or paid Social Media tools and describe benefits of these tools to your target audience:
1. Canva - tool for managing social media accounts. It has thousands of ready-made design templates to create designer-level marketing assets. It can connect to your social channels to publish or schedule directly from Canva to reach out to your target audience.
2. Hootsuite - an established and popular app for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports and collaborate with your team members with its built-in teamwork features. You can view multiple streams at once and monitor what your customers are saying and respond to your target audience immediately.

Describe one strategy to turn a customer into an advocate

2022-06-08 02:03:32 UTC

Offer loyalty programs. How about showing our customers that we are loyal, too? Show them our gratitude by offering a loyalty program with discounts, upgrades, or free products based on the customer’s purchase history. Also consider making a gesture upfront by welcoming new customers with a discount after their first purchase. Brand advocates are born when companies take the time to recognize and appreciate their customers.

LA6

2022-06-08 02:05:01 UTC

Q1) 3 main ways social media can benefit an organization:

A) Increase brand awareness
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

B) Stay top of mind
Seventy percent of social media users log into their accounts at least once per day, and many people (49 percent!) admit to checking social multiple times per day.

C) Boost sales
Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.

Q2) Describe one way to develop a social media community

Identify your Audience
A social media community exists in different forums and platforms. Facebook Group where individuals have friendly conversations around a particular interest, Instagram where people are more interested in consuming visual content YouTube. A social community could exist anywhere, al, your brand needs to do is to identify and exist on the right platform. Identifying your target audience plays a key role here. Try to map a customer persona and track where they reside. This could help you redirect your marketing efforts in the right direction and generate quality leads.

Q3) Describe one strategy to turn a customer into an advocate
- Deliver proactive service.
- Use a consistent omnichannel approach.
- Offer loyalty programs.
- Offer referral programs.
- Engage customers on social media.
- Personalize customer experiences.
- Make appealing and targeted marketing offers.
- Ask for customer feedback.

Describe one strategy to turn a customer into an advòcate

jteo818 — 2022-06-08 02:05:31 UTC

Offer loyalty programs

LA6

2022-06-08 02:08:17 UTC

1.Describe 3 main ways social media can benefits an organization
a) Create more brand awareness
b) Convert prospects into customers
c) cost saving

2.Describe one way to develop a social media community
The use of social media and networking is significant as a community development tool in terms of building relationships, improving communications, documenting development efforts, sharing information in real-time, and informing and reaching a wider audience than was possible at any time in history

3.Describe one strategy to turn a customer into an advocate
Rewarding your advocates with loyalty programmes/ special discount.

CS1

CindyPP — 2022-06-08 02:14:45 UTC

CS1

philture — 2022-06-08 02:14:49 UTC

CS2

ycjwom — 2022-06-08 02:14:52 UTC

LA 6

2022-06-08 02:25:46 UTC

Qns 3. Offer loyalty/incentive program
As successful business will focus more time & resource on its existing customers than those in the their sales funnel. The reality is that you'll scale faster if you can turn loyal customers into life-long advocates. Program can have earn points when they heip other community members. This points enable them to jump up the ranks & unlock benefits.

LA6 - One strategy to turn a customer into an advocate

2022-06-08 02:26:59 UTC

A marketing approach that recognizes and rewards customers who purchase or engage with our brand on a recurring basis. We can allocate reward points for customers based on their purchase value and graduate customer to higher level of loyalty the more they buy. We can also provide multiple opportunities for customers to enrol in loyalty programs that reward customer actions to keep them engaged and become our ambassador to share their experiences and feedback.