•Social media and online content continue to be a driving force behind the nation’s increased appetite for health and fitness. BeFIT for example has 2.5 million subscribers to its YouTube channel while Fitness Blender has 4.1 million. YouTube fitness may be a threat to health and fitness clubs so operators need to keep working on providing the experience that its customers cannot get at home.

•Similarly; there is anew outlook on the fitness and health industry, combining leisure activities with fitness benefits, for example London nightclub Ministry of Sound now offers weekly classes from its previously unused arches space. The bar of this specially-adapted venue offers both health foods such as protein shakes as well as alcohol to be enjoyed post-work out.

• The evolution of technology becoming a part of the health and fitness industry makes it more appealing to consumers as we live in a connected world. The increase in tracking and monitoring health and fitness (FitBit) along with more developments in gym equipment is enabling users to sync up their wearables and apps to provide a holistic view of their health, giving them a bigger picture.