In this investigation I will try to find out how a good experience could look like in Nyborg, and if there even is interest in it.

1. How can i make the Airbnb experience in Nyborg interesting for tourist who wants to try a truly local experience?

Research questions 

Product:
An evening with fire and “hygge” in the beautiful Nyborg.

Methedology: 

Methodology
Quantitative: The questionnaire/survey will be divided into three phases: Factual questions, cognitive questions and lastly questions that makes the participant give an opinion. The reasoning behind this order lays in the psychological trust it builds. Trust in the questionnaire and who made it will potentially give more honest and reliable answers. From the questionaire it will have statistics that are useful combined with already existing data.
Qualitative: 1 interview including the observation method
Secondary data:
Tourist segmentation, purchase behavior and Maslow’s hierarchy of needs. This can be useful for pinpointing the details of the product. It can also help with choosing what kind of content the questions should be in both the questionnaire and interview. Theory specifically dedicated to tourism management also will be used in the analysis, because results and findings could be contributing to the conclusion of the thesis. In this aspect it will touch on Morrison’s “10 A’s to successful tourism” for the purpose of categorizing Odense as a destination and what it offers. To asses how the developed experience fit into those categories it will be addressed in a SWOT analysis 

 

A walking tour around Odense, visiting a few bakeries and enjoying different baked goods/cakes.

 

Primary research question:
If I wanted to make a bakery tour in Odense, what would the ideal setup be?

 

A beer tasting, where the guest tastes several types of Danish beer from all around the country. While the guest taste the beer, they will be told the story, and some facts about the beer. Afterwards there will be a short quiz which lasts for 30 minutes about the beers they just tasted. While the quiz is happening, they will get to drink a glass of their favorite beer, among the ones they tastet.

The target group is adults over 18. With low to middle income. 

A test with my family and friends, where I go through the process to see how long it will take. And to see how many different beers should be tasted. I will also research into what beer is popular in Denmark but not so much in other countries. 

I will create a survey with a lot of different questions to  see what people would like to be implemented, but also to see if there is an interest. 

since Denmark is widely known for their beer all around the world (Carlsberg, Tuborg) it could be an effective way to attract all kind of tourists. Both tourists who is traveling for fun, and also for business, since it is a fun activity for team building as well as relaxing fun. 

10 A’s 

Sustainability

Swot

Want to take the kids out for dinner or go out with your friends but have a low income? A cooking class is what you need! At this cooking class the costumers will be able to learn how to make traditional Danish food. Denmark have a long history of food and for most Danish families, eating dinner together is a part of the Danish “hygge”. The class will take approximately 4 hours including instructions and eating. This cooking class is an activity that can happen in any time of the year. In summer is could be a possibility to cook outside if the weather allows us. 

 

The target group is both families with kids and singles. 

People with a low income should also be able to attend this class.  

 

For this idea to work, we need to know if there is an interest at all. A test with friends could be a great indicator if a cooking class would be more than an idea. At the test I would go through the cooking class with them and get their input to make it better for the costumers. 

After the test if it is a success, I will make a questionnaire with questions about how they normally dine and if there is an interest in a cooking class. 

The questionnaire will be sent to different groups, both elders, adults as well as students. 

 

-        Sustainability

-        10 A’s 

-        SWOT 

-        (persona?) 

Primary Question: How interested is the indbound tourist in danish drinking culture and the danish history through a pubcrawl.
Target group:
Single tourist, couples, it is not family friendly. All ages should be able to participate as long they are over the ages of 18. The preffered ages group are 18-30.
Methodology:
Try it with a few friends to see which pubs should be in the pubcrawl and which beers should be offered. Test the route where we should go around Odense to see which historical buildning and places that can be interesting.
Survey testing could be a options to optimize the experience for the tourists. But if some of the tourist are interested it could be interesting to do a interview with some of the tourist to get a understanding of the personal experience for the tourist.

Models:  
Sustainability
10 A´s 
Ansoffs matrix
SWOT
Personas
Product development

Since there are a lot of international people coming to Odense, to study, to work or just to visit for a longer time than just one night, this tour would be for them to get to know the city, nice and beautiful places, meet new people (because some of the people are coming alone). It will take approximately 2-3 hours, the group might have some time for themselves to walk around (if they would like to), and in the end of the tour we all might have a beer or cup of coffee.

Methodology: A test with friends and I will make an interview and questionnaire where I will ask about people experience of coming to Odense and if they would have liked to have a tour around the city when they were new here.

Models: 

·        10 A’s

·        Personas

·         

 

The concept would not only be around the perfect picnic experience and the decoration but also the customer's special needs. It would have different packages to choose from, with different extra services. 

This picnic will be an unforgettable memory for tourists and locals as well because by participating, they will experience the real Hygge feeling of Denmark. 

Target group: My main target group will especially be couples and friends who are open to new experiences. They can be both Danish locals and tourists. Couples can have their perfect date there, they can celebrate anniversaries, or friends can hang out there together, celebrate birthdays, bachelorette parties etc.

Methodology: I will apply quantitative (survey) and qualitative (interview) methods as well.

Quantitative: I will create a survey, where I would like to research, what people think about the idea, how often they are doing picnics, what are the most important elements to make a pleasant picnic, or what are the different picnic habits. By knowing all this information, I will be able to create the best product for people, considering the general needs.

Qualitative: I will make 2-3 interviews to have the possibility to ask people with open questions. I will pay special attention to the person’s ideas, what they are thinking, how can I create the perfect picnic, which will fit for every kind of person. By the open questions, I will give them the possibility to participate with a little part in my idea.

Models and theory
-       Sustainability as an important element 

-       SWOT analysis to measure, if the idea is worthy or not, and if yes, how can I create the product with the minimum  disadvantages

-       10 A’s of successful tourism destination to make my product more detailed and clear for myself and others so I can develop it in the best way

Target group: everyone who are more than 18 years old (singles, couples, friends, etc.)

Methodology:  I will do a research on which wines are the top ones in Denmark; will try to do it with friends to see how the process is going and how long it takes. I will also make a questionnaire and few interviews where I will ask peoples opinion about it and if they would like wine degustation.

·       10A’s

·       SWOT

·       SMART

·       Persona

·        

A beer tasting, where the guest tastes several types of Danish beer from all around the country. While the guest tastes the beer, they will be told the story behind the beer and some facts about the beer. Afterwards there will be a short quiz which lasts for 30 minutes about the beers they just tasted. While the quiz is happening, they will get to drink a glass of their favorite of the beers.

Why would inbound tourists be attracted to a beer tasting concept, and how interested are they in the history surrounding the theme?

What beer would best define Denmark and Danish culture?

How wide is my target group?

Why would this be concept be attractive for tourists?

The target group is adults over 18. With low to middle income. both couples and singles. 

The Location for the event will be held in Odense because it is the center of Denmark. And there are plenty of history, which would be implemented in the process of the beer tasting. The specific location is in Storms Pakhus, since it is easyli accessible from public transport. It also attracts the target group, since it is a popular place among both young and elderly.

A test with family and friend, where I go through the process to see how long it will take. And to see how many different beers should be tasted. I will also research into what beer is popular in Denmark but not so much in other countries. 

I will create a survey with a lot of different questions to see how people would like it to be implemented, but also to see if there is an interest. 

since Denmark is widely known for their beer all around the world (Carlsberg, Tuborg) it could be an effective way to attract all kind of tourists. Both tourists who is traveling for fun, and also for business, since it is a fun activity for team building as well as relaxing fun. 
I believe that the existing interest in beer and history, will be a great motivator for people to visit this activity. it is for both Danes as well as tourists from all over the world.

10 A’s. (awareness, availability, access appreciation, assurance) i would mostly use a variety of the 10 a's to make af overview of how the activity is set up.

persona. i would use this theory to determine my main targetgroup, this will be made after trials and survay is done.

Ansoffs matrix. his will be used to determine the product and the market.