“Investor is only a pinch of salt to your dish”. 

• Tom Varkey – $150,000
• Omnivore – $2.2 million
  
  

1. They were burning Too Much Cash,
2. They were operating on Low Margins,
3. The Acquisition Cost of a customer was too high,
4. Use of Excessive Discounts and Cashbacks,
5. They faced a lot of competition from other startups like Ninjacart and also from big companies like Big Basket and Grofers.
6. They didn’t receive a fresh round of funding from their investors. This might have saved them from stopping their operations.

• According to a vendor, they owe Rs 6-7 crores to around 30-35 vendors in total.
• Both of the co-founders are absconding and their phones are continuously switched off. Unable to get their money, some vendors stopped supplying products to the company in September 2019 due to unpaid dues.
• Radha Krishna, who was the marketing head for Doodhwala, had documented a protest against the founders. This case filed on October 22, 2019 was over unpaid pay from July-September, 2019. He asserted that they owed Rs 2.88 lakh to him. He also said that around 60-70 employees have not been paid. An employee says he is yet to receive his salaries and is owed over Rs 3 lakh.
• One vendor Manjunatha K, who owns a company called Adern Creamery Pvt Ltd, supplied milk to the startup. In his complaint, he said that the founders have not paid him his dues for the milk he supplied between June 1 to September 12, which amounts to Rs 17,42,000. As per his complaint, on September 15, Doodhwala gave him a check of Rs 9.6 lakh, which bounced.
• Rahul Partners, managing partner at Lokal Buzz Events and Promotions, said that the company had done some promotional activities for Doodhwala, for which it had submitted 8 to 9 invoices, out of which 4 are pending. Doodhwala owes Lokal Buzz Rs 1.38 lakh, which it hasn’t paid for the last 6 months.
• Several users also complained of their money getting stuck in Doodhwala’s wallet after it handed over operations to Freshtohome.