Week 2.

After watching this week’s lecture and brainstorming over the last couple days I’ve decided that it’ll be easiest if I pick a similar target audience to myself so that I can better connect with them, and also if I chose something I’m passionate about. Especially because the promotional video needs a call to action. I’ve decided to focus on slow fashion because it’s a huge part of my life and something I’m really passionate about. I have a friend who runs a vintage shop and I think it would be great to feature some of that, I also really want to divulge into the effect’s fast fashion has on the environment, and have my call to action be something like shop more vintage, shop slower, donate clothes, and focus more on how we as a society consume 

Week 3.

This week we have started building our website, I have done a bit of coding before so I’m somewhat comfortable with this. I think right now because we haven’t changed any of the layout or aesthetics I’m struggling to see a vision for my video and website; which I’m hoping will become clearer soon. I have also started looking for sources but I think to cover my topic correctly I’ll have to have one that focuses on the harmfulness of fast fashion, one that looks into slow fashion, and one that focuses on specifically Australia or Adelaide. 

Week 4.

I’m currently in the process of finishing my annotated bibliography, this took a while because I was worried about choosing the right sources that would make my promotional video really interesting. I haven’t edited my website as much as I would’ve liked to so that’s next on my list, I have just always found writing introductions and about sections really tedious. 


Week 5.
Coming towards the end of this assignment I feel significantly more confident with my video promo idea and I definitely have more of a vision about how the finish product will end but I'm excited to get filming. 

I have found this source incredibly helpful, it begins with examining how much of a problem fast fashion is in Australia and then goes on to look at solutions. It’s from a credible, unbiased source, and has not been made for profit. The report is incredibly relevant to my topic I have pulled a lot of information from here especially because I was struggling to find sources that were Australian based and not focused globally. However, this report was produced in 2022, and that has some limitations as some information and statistics may now be out of date. I’ll have to combat this by cross referencing any facts I choose to use. 

This article was a good starting point for me, it introduced a lot of definitions, and terminology that will help me produce a more informed promotional video, including concepts like ‘greenwashing’ that I’ve never even heard of before. The article is from a university blog which has no biases or underlying motives but does call into question the authors credibility, but it was created in 2023 and can help me provide more current information. 

Clean Up Australia is a non-profit organisation, both government and privately funded with the focus on environmental causes within Australia. This resource was particular helpful because it focuses on different calls to action to help reduce waste in the fashion industry, this allowed me to hone in on what I think the best ‘call to action’ will be for my promotional video. I had trouble finding information about the publishing date but I’m hoping it just a page that they continually update due to the nature of the organisation. 

I need to source a couple locations to film, think about what B roll footage I want (maybe a montage of someone shopping, or just rundle mall being busy) and also who I can get to talk about my topic.

I need to find out more hard hitting facts about fast fashion and its impact on the environment. I’d also like a couple of facts that demonstrate the ability an individual has to make change on a smaller scale if they were to change their own shopping habits.

I definitely feel incredibly passionate about this topic, especially because I just see no down sides to shopping sustainably. I think my target audience cares about the environment I believe it’s just behaviours that are so commonplace one wouldn’t really think about the damage they’re doing, and in making my video I just want to make consumers stop and consider their everyday choices a little more carefully. 

My friend owns a vintage market and I think using that as a background would be really interesting, I also work for a sustainably luxury brand and doing some filming in store would be quite aesthetic. 

Any item that’s being recycled, repurposed or even just not purchased slows down the amount of clothing going into a landfill and reduces the amount of wastage from the fashion industry and help the environment as a whole.

I think I really like my concept and my vision, I think just executing everything on time and conveying my message without the video being too long or too wordy. I also want to get other people involved and have them speak and I think that could get hard scheduling wise.

 Interest- I know that it is a topic that definitely effects my target audience because every women needs to buy clothes. I just assume that most either don’t understand the effects of fast fashion or just don’t know how to shop more sustainably especially in a smaller city like Adelaide.

 Desire- I’m going to use professional opinions to convince my audience. I’d like to interview a couple people and have their passion and expertise as my main persuasive technique.

Action- After my video I want them to feel inspired to take action and consider more carefully about where they shop. I will also include some different places and options of all different price ranges and use that as a guide to where they can start. 

I then want to reveal the voice over person and have them talk about different shopping options and how they can prevent this impact – through slow fashion.

Talking about making better fashion choices that will stand the test of time and last through more the one fashion cycle. 

Showing them how to make better clothing choices like shopping vintage -talking about shopping vintage ill show her market, some of the clothes and the advantages of recycling and repurposing.

Will then move on to the brand Viktoria and Woods- a brand that focuses on being Australian made – luxury fashion – that while expensive focuses on being environmentally friendly, and made to last unlike fast fashion. Giving audiences different options.

Finish with a call to action, asking the audience to think carefully about purchasing items and give them these places to do so.  End with a graphic showing where to find more information