Step 1:

Choose one feasible idea to focus on for today – (you can repeat today’s entire exercise if you change your capstone project idea later).

Write the business project idea in the middle of the page and consider “Inputs” in the IPO (Inputs-Processes-Outputs) framework. What inputs would you need to make your business project a reality?

Step 2:

For each of these inputs, each member should consider their contribution to make the input happen – look at your reflective essay and peer-review document for inspiration.

Write this down as part of your brainstorm diagram. Not everyone has to be able to contribute to each input, but every team member must contribute something obviously.

Team members can also encourage others based on their knowledge of each other’s peer-review document.

Step 3:

Now take a step back and look at your brainstorm diagram. Consider “Processes” in the IPO Framework.

Utilise your brainstorm diagram to conceptualise and create the processes that utilise the information that you created in #2 above – that is, given that each team member has stated how they can contribute to a certain input, what processes will they perform for your project.

At this stage you could be delegating aspects of your project to each team member and giving them a job title for the project.

Step 4:

Now consider “Outputs” in the IPO Framework.

What will each team member need to deliver for your project? Think about each team members output and discuss ideas for each output as a team.

Formalise and finalise your expectations for each member’s output and write this down.

• Website/app design and maintenance skills

• Market Research and Sales skills

• Legal skills

Hardware/equipment:

• Laptop/mobile etc for staff

• Hardware/equipment for website/app maintenance

Raise awareness about the application on social media and ask friends, colleagues, and family members to share it.

1. Market research focuses on potential users and preferences based on different demographic groups. Research market trends, customers' needs, and the competitive landscape in order to design and shape the App's to meet the market demands.

2. Define and value proposition - highlights the app benefits and features in a way that resonates with the target audience.

3. User experience and Interface Design - user friendly and aligned with the expectations of potential users.

4. Launch Strategy and Promotion - planning on how, where, when the APP will be introduced to the market.

• Intertwine each of our disciplines within the app

• Conduct research to understand literacy challenges in the target population

• Design and develop the mobile app with interactive learning modules

• Partner with local organisations for content creation and distribution

• Provide offline access where internet connectivity is limited

• Train community leaders to promote the app and assist users

• Access government grants to provide access to technology in order to access app

• Partner wit governments to get app in schools/uni

• Collect data on app usage, literacy progress, and user satisfaction

• Iterate based on feedback and assessment results

KPIs

• Number of downloads and active users.

• Improvement in literacy rates among targeted demographics.

• Engagement metrics such as time spent on the app.

• User feedback and ratings.

• Number of languages supported and user diversity.

How would we make money?

• Sponsorships, Events

• Partner with UN, NFPs access funding

• Advertising

• MONETIZE DATA FOR GOVERNMENTS

  • Include clauses in T&C’s (Milan can do) that allow for this when users sign up, provide data monetization contracts to governments and regularly provide them with updates based on app logistics. This will allow governments to access education levels in their jurisdictions, whilst generate profit. The cost on monetization will be on a user-basis, ie price per user and expected user.

• Freemium

-Knowledge of building an app

-Flexibility and of a personality of openness to experience in facing unprecedented challenges

Challenges to overcome:

-Vulnerable to hacking

-Inertia (individuals resistance to adapt to technology)

-Internet connections

-External factors from natural disasters to violence .

key idea: accessiblility of literacy educational app, from schools , to homes, etc.

Solution: It specialists, further software securities,

instiutions funded projects, etc.

Competitors:

-Duolingo, Khan Aacdemy .

How can we encourage people to access our literacy educational website in with relationship with government and local support:

• Providing in-person programs to demonstrate how to use this,etc.

• The quality of lecture

• Learn everywhere and learn 24/7

• Access lecture easily

• Track the progress of learning

• Governments/regulators: depends on the country of that government, which will receive the data of only that country.

• Private/public research institutions: Depending on these institutions' research requirements that we will sell different types of data.

• Other private firms: Marketing, Retail and others who are interested in using these data to explore how it can support their work.

--Demand and supply...

Roles: in team mgmt, coordinator? taking more of leadership roles?

Process design

Carry out an online survey to people who use app

Statistical analysis of data

Khan Academy

W3Schools

Kahoot

Udemy

Quizlet

Babbel