ENGG950 Topic 8 Question 1 Q&A by

1. Why is the consideration of marketing research important in innovation and design? How does this impact on your decision boundary for your product characteristics?

paul4589 — 2023-04-30 01:27:06 UTC

Marketing research is important for Innovation and Design as it assists to ensure that the right product is in the right place at the right time with the right price. This may impact the design boundary as the product design may need to be changed to ensure the attributes are aligned to the marketing strategy in relation to Product, Price, Place and Promotion. Some examples where the product design characteristics may be impacted include:-• Additional product features may be required to provide a marketable point of difference over existing competitors• Higher quality components may be required to increase the product lifecycle• The distance that the product has to travel to its end user may impact the weight of the design to reduce transport costs• High promotional costs may require the design to be fabricated from cheaper materials to ensure the price per unit is in alignment with customer needs

2023-05-01 02:51:26 UTC

2023-05-01 02:59:48 UTC

to know the customer insights, competitive analysis and the trends. after doing the research the research team can propose the required design what the customer expect from the new product.

veyselaksoyogu — 2024-04-30 05:27:26 UTC

Developing a successful product requires a thorough understanding of consumer insights, competition research, and industry trends. Through exploring these domains, the research team acquires significant insights to suggest a design that is in line with client demands. By following this method, the final product is guaranteed to properly match the demands and preferences of the target market.

jeevathomas2018 — 2024-05-05 12:56:35 UTC

A deep grasp of market trends, competition analysis, and industry insights are necessary for creating a successful product. The research team gains important insights by investigating these domains, enabling them to recommend a design that satisfies customer requests. This process ensures that the finished product appropriately satisfies the needs and preferences of the intended market.

In order to ensure that products match customer wants and stand out in the market, marketing research reveals consumer preferences and market trends, which informs innovation and design. By directing decisions that match customer expectations, set the product apart from rivals, and strengthen brand identification, this shapes the parameters for product attributes and, in the end, maximizes the product's potential for success in the market.

Maqsood_Ahmed — 2024-05-07 04:39:44 UTC