Charity Adverts by

Charity Adverts by https://padlet.com/18mackintoshcameron/ep1prneurzone en-us 2018-11-08 14:00:15 UTC 2025-11-20 05:22:07 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Shakinghands.png Network Rail - See Track Think Train 18mackintoshcameron https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302065054 Conventions:
- Shock Factor
- Seeking Emotional Response
- Assertive mode of address
- Diegetic, realistic sounds to add to the narrative
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About the campaign:
- Trying to lower the huge number of deaths that occur on railway lines due to people not being careful around them.
- Shows a happy family on a walk but then the mood suddenly changes to a dark one when the girl is caught in front of the train.]]> 2018-11-08 14:18:35 UTC https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302065054 2017 WWF Christmas Ad - Elephants 18mackintoshcameron https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302592480 Conventions:
- Shock Factors
-Seeking Emotional Response
- Statistics
- Non-Diegetic Sounds: Slow & Sad Music
- Call To Action
- Vulnerable Victims
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About the campaign:
- Trying to raise awareness of the poaching that occurs in Africa and Asia of elephant tusk for ivory.
-Also trying to raise money for their campaign in which they are trying to protect these animals by moving them to wildlife reserves such as Maasai and Serengeti National Parks and stop the poaching of these animals.]]> 2018-11-09 15:00:11 UTC https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302592480 Charity Ad Conventions 18mackintoshcameron https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302599303 •Recognisable songs with apt lyrics

•Dramatic soundtrack rising to crescendo

•Authoritative, non-diegetic voiceover - sometimes using a celebrity

•Assertive mode of address

•Personal narrative from the ‘victim

•Close-up shots showing expression and direct mode of address

•Establishing shots of the terrible situation
•Tracking shots following main ‘characters’ in their journey

•On-screen graphics

•Slow motion sequences

•Black and white images

]]> 2018-11-09 15:11:14 UTC https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302599303 Example Of Still Image Charity Ad: 18mackintoshcameron https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302601403 This ad is extremely effective and shocking as the title can be interpreted in many ways mostly negative. When you read this you're so shocked you have to read further to understand why you're seeing this being advertised therefore making you become invested in the cause.]]> 2018-11-09 15:14:24 UTC https://padlet.com/18mackintoshcameron/ep1prneurzone/wish/302601403