Consumer Response: The consumer feels sad for not being able to celebrate Mother’s Day with their moms, due to travel restrictions. In return, the ad offers a solution to their guilt by advertising a specially made heart-shaped pizza for mothers. Consumers are able to place an order online for their loved one despite being far away. 

Drivers: Consumers are driven by emotions of love towards their mothers and feelings of gratitude. This elicits the desire of consumers to thank their moms by purchasing the meal. 

Consumer Response:
At first glance, consumers will definitely find it strange and curious, why a lipstick advertisement will write in the headline that it is a male advertisement .And to bring out the issue of gender equality in the workplace and hire more women in leadership positions, we are all worth it. This is the real meaning of this advertisement.

Drivers:
Because in women's products, said it was a male advertising so that consumers impressed. Then the 15% increase in the advertisement would think that the lipstick increased by 15%, but in fact it is to increase the salary of 15% to the female leader.

Emotion / Affective. The ad uses an emotional approach to attract, resonate with, and encourage the consumers to elicit a positive response.

The McDonald’s 2015 Advertising Campaign ad images were simple and striking, but the menu item illustrations were comprised of emojis. Wherein, the use of emojis gave the ads a trendy, youthful feel, while simultaneously evoking the emotional reaction of the consumers and giving them a virtual feel of how the food would taste like.

What stimulates the consumers’ response is the feeling of want and desire towards the ad. Emotional resonance is developed as a result of the artistry and psychological approach of the ad.

Consumer Response:
The consumer's are expected to feel reassured and motivated from this advertisement as affect from the bright and motivational words. Some people find it hard to gather up the mental and physical strength to start exercising. This advertisement reassures them that if they "Just Don't Quit" and "Just Do It" things will get easier if they just keep pushing themselves, as shown as the visuals in the advertisement.

Drivers:
Consumers respond to this ad because of the visual of the woman lifting a heavy weight. The fading of the weights indicates it getting lighter, as the girl continues to push herself, motivating consumers that if she can do it, they can too. Producing the desire and motivation to start exercising themselves.