JCOM 304 by https://padlet.com/manlupig1/dwwh6cvpg2duhk2u "How has this brand transformed digitally?" - Skype en-us 2025-10-20 20:19:39 UTC 2025-10-28 20:20:24 UTC hello@padlet.com Workflow & Skills jackmcisaac https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641677175 Skype relied heavily on peer-to-peer video calls (2013-2016 peak). Then integrated into full collaborations (chats, file sharing, meetings).


Then Skype for business merged into Microsoft Teams. Teams took over and in 2025 product managers handled the retirement of the once great Skype.

]]> 2025-10-20 20:31:33 UTC https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641677175 Audience and Culture joaquincrawford https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641678350 Peaking at 300 million users in the mid 2010s, Skype was once a huge video chat and communication platform. Just 2 years after its founding in 2003, Skype had reached 100 million active users by 2005. It revolutionized communication by allowing voice and video calls over the internet. The app's simplicity turned it into a household name. Although Skype had a huge start, when WhatsApp, FaceTime, and later Zoom were introduced to the communication world, Skype began to fall off. Due to its failure to adapt, people began moving over from Skype to those new services, as they provided safer communication (end to end encryption). In 2023, Microsoft officially shut down Skype becuase it had been overshadowded by Microsoft Teams. Being one of the first forms of video chat, Skype left a warm spot in the heart of many previous users.

]]> 2025-10-20 20:32:33 UTC https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641678350 Business & Revenue manlupig1 https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641679247 Skype was officially retired by Microsoft, May 5, 2025. The company was founded in 2003 and then acquired by Microsoft for $8.5 billion in 2011. Skype brought in $2 billion dollars in 2013.


This brand had a free version and a paid version. They made their money through credits and monthly subscription services.


In 2021, Skype for Business (launches in 2015) was replaced by Microsoft Teams.


Microsoft, continued to focus on their Teams app, to streamline communication, ultimately shutting Skype down.



]]> 2025-10-20 20:33:29 UTC https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641679247 Technology and Platforms lucashel https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641680267 Skype, which is owned by Microsoft and ultimately shut down in May 2025 because the company had a similar platform called Teams, changed a lot since 2015. The company in 2024 removed all ads from its platform. According to Microsoft, the decision was made to remove distractions, to make the platform more user friendly and to ensure “smoother, decluttered and more enjoyable user experience.” The company that year also improved its AI features, allowing users to quickly access AI image creation while they chat with other Skype users. 

]]> 2025-10-20 20:34:24 UTC https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3641680267 Key Audience manlupig1 https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3653172416

  • Skype catered to all age groups and peoples

  • free to use


  • consumers communicating with friends and family

  • kids playing video games

  • remote teams and client meeting

  • international calls

  • Skype for business

  • targetting for a demograhpic of younger, tech savy audiences

  • zoom before zoom

    • ]]>     2025-10-27 20:05:58 UTC https://padlet.com/manlupig1/dwwh6cvpg2duhk2u/wish/3653172416