Chapter 2: POPs vs PODs by normalisa md isa https://padlet.com/mel_mdisa/dv6j8af12367 Choose 2 brands from 1 industry and identify at ;east 3 POPs & PODs for each brand. en-us 2018-10-02 21:06:53 UTC 2018-10-09 15:36:00 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Removelove.png Brand (T Hotel) mel_mdisa https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386032 Proton 
Ferrari ]]> 2018-10-02 21:09:41 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386032 3 Points of Parity mel_mdisa https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386138 1. Convenience
2. Variety of Vehicles 
3. Can test drive ]]> 2018-10-02 21:10:03 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386138 3 Points of Difference mel_mdisa https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386225 Proton
1. Economy Car 
2. Lower price
3. Humble brand

Ferrari 
1. Luxury Sport Car 
2. Higher price
3. Prestigious Brand ]]> 2018-10-02 21:10:20 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288386225 Brand (244819) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288496697 McDonalds
Wendy's]]> 2018-10-03 08:35:08 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288496697 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288496980 1. Similar Pricing
2. Similar dine in facilities
3. Similar Menu]]> 2018-10-03 08:36:05 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288496980 3 Points of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288497261 McDonalds
1. More menu to offer
2. More nutrition
3. Seasonal Menu promotion

Wendy's
1. Fresh Ingredients
2. High in Quality
3. Customer Survey Promotion]]> 2018-10-03 08:36:57 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288497261 3 Points of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288646886 Big Apple Donuts & Coffee
1. Variety of flavor
2. Have more than one size of donuts
3. Provide online ordering

KFC
1. Seasonal promotion food
2. Special price for lunch & dinner treat
3. Provide delivery service

]]> 2018-10-03 14:15:05 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288646886 Brand https://padlet.com/mel_mdisa/dv6j8af12367/wish/288707125 Apple
Sony]]> 2018-10-03 15:34:06 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288707125 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288707710 1. Communication tools
2. E-book content
3. Online & retail distribution]]> 2018-10-03 15:34:54 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288707710 3 Points of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288709216 Apple
1. Powerful in terms of communication
2. Design oriented
3. Powerful in terms of communication

Sony
1. Powerful in retail store
2. Quality oriented
3. Sony is a reader than a media device]]> 2018-10-03 15:36:52 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288709216 Brand https://padlet.com/mel_mdisa/dv6j8af12367/wish/288742589 2018-10-03 16:23:44 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288742589 Brand 254462 https://padlet.com/mel_mdisa/dv6j8af12367/wish/288742632 Volkswagen
Renault]]> 2018-10-03 16:23:48 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288742632 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288743520 1. Motorsport Presence
2. Worldwide Presence
3. Huge budget]]> 2018-10-03 16:25:00 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288743520 Brand (256743) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288773627 Tune Hotel
Shangri-La Hotel]]> 2018-10-03 17:11:59 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288773627 3 points of parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288774607 1. Similar types of basic facilities
2. Web based online booking system
3. Lodging accomodation]]> 2018-10-03 17:13:37 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288774607 watisshhh https://padlet.com/mel_mdisa/dv6j8af12367/wish/288779597 Brand (246058)
1. Aidijuma
2. Tudung ruffle

POPs
  1. Same variation (Bawal & Shawl)
  2. Online shopping
  3. Scarf size

PODs
Aidijuma 
  1. Printed and plain design
  2. Store outlet in shopping mall
  3. Basic Packaging 

Tudung ruffle
  1. Plain design
  2. No outlet
  3. Packaging (box for limited edition)
]]> 2018-10-03 17:21:19 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288779597 3 points of difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288782500 Tune hotel
1. limited service concept
2. minimalist room
3. Suitable for backpackers

Shangri-La Hotel
1. Luxury concept
2. spacious room
3. Suitable for family]]> 2018-10-03 17:25:42 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288782500 Brand (252953) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288816972 Unifi
MaxisONE Go WiFi]]> 2018-10-03 18:18:12 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288816972 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288817710 1. Provide internet
2. Can access anywhere within the range
3. Can sometimes handle a large amount of users]]> 2018-10-03 18:19:38 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288817710 3 Points of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288821348 Unifi
1. Unlimited quota of internet
2. Doesn’t have portable modem
3. There's an installation

MaxisONE Go WiFi
1. 65gb quota of internet
2. Have a portable modem
3. There's no installation]]> 2018-10-03 18:25:26 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288821348 Brand (254132) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925423 Four Seasons Resort Langkawi
The Westin Langkawi Resort & Spa]]> 2018-10-04 00:46:07 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925423 3 Point of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925862 1. Online booking and walk in
2. Provide the basic facilities like wifi and spa
3.Near to the centre]]> 2018-10-04 00:48:52 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925862 3 Point of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925891 Four Seasons Resort Langkawi
1. Suitable for those businessman to meet someone
2.Room service and private dining experiences are available.
3.Minimalist Room

The Westin Langkawi Resort & Spa
1.Most Cheaper than Four Seasons Resort Langkawi
2. Suitable for family
3.Most room available]]> 2018-10-04 00:49:06 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288925891 Brand (238528) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942050 Macintosh
Windows

POP
1. Software use in pc or laptop
2. Using Intell
3. Can read most of the pc- formatted CDs and DVD

POD
MACINTOSH: 
1. Only available in MacBook Air which is Apple product
2. Expensive
3. Speed in display of pictures and video

WINDOWS:
1. Available in common pc or laptop for example Asus, Lenovo, HP
2. Less expensive
3. Slow in display of pictures and video]]> 2018-10-04 02:26:29 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942050 Brand (254099) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942436 Apple Watch
Seiko]]> 2018-10-04 02:28:44 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942436 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942582 1. They tells time
2. Almost same prices.
3. Can be easily used for most users. And be used for collection for some users.]]> 2018-10-04 02:29:43 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942582 3. Points of difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942781 Apple Watch:
1. Apple updated their watch design by putting the newest chips into their watch.
2. Apple Watch has the software while Seiko don't.
3. Apple Watch not only just tell the time but it also have some functions, like recording your heartbeat, text messages, read email, record your workout and even make a call.

Seiko.
1. They updated their watch design by designing new automatic watch and mechanical watch such as analog watch type, quartz movement watch type.
2. They design are almost flawless and can be easily identified by watch collection users.
3. Their battery lasts for quite a long time. One battery maybe can last more than 5 years. 

]]> 2018-10-04 02:30:45 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288942781 Brand (238248 https://padlet.com/mel_mdisa/dv6j8af12367/wish/288943375 1. Carlo Rino
2. Louis Vuitton (LV)

POPs
1. Produce all kinds of handbag
2. Their outlet is available at shopping mall
3. Offers a latest collection of handbag

PODs
Carlo Rino
1. Local handbag from Malaysia
2. Offer a affordable price and premium price.
3. Segmentation for middle class
Louis Vuitton (LV)
1. International handbag from France 
2. Offer high prices with a good quality of handbag
3. Segmentation for high price

]]> 2018-10-04 02:33:42 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288943375 Brand. (238285) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288948867 Apple
Samsung]]> 2018-10-04 03:05:35 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288948867 3 Points of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288949001 1. Communication tools
2. Have a warranty 
3. Both have biometrics features: Face ID (iPhoneX and Samsung Galaxy Note 7)]]> 2018-10-04 03:06:47 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288949001 3 Points of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288949703 Apple
1. Apple use IOS system for operating system
2.  Apple’s origin is from California, US
3. Apple offer more apps than Samsung.

Samsung
1. Samsung use Android system for operating system.
2. Samsung’s origin is from Korea.
3. Samsung can’t install certain apps.  ]]> 2018-10-04 03:11:43 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288949703 Brand (253240) https://padlet.com/mel_mdisa/dv6j8af12367/wish/288952633 KFC
Mc Donald's]]> 2018-10-04 03:36:50 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288952633 Point of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288952842 Selling fast food
Similarities of menu 
Delivery service
Provide apps]]> 2018-10-04 03:38:30 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288952842 Point of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288953178 KFC
- Seasonal promotion of lunch and dinner treat
- Providing of food voucher
- Building design
- More focus on fried chicken

McDonald's
- More focus on burger 
- More free gift on certain promotions
-High in quality on advertisement and foods]]> 2018-10-04 03:41:17 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288953178 BRAND (253335） https://padlet.com/mel_mdisa/dv6j8af12367/wish/288953734 Pizza hut
Domino's pizza
3 point of parity
1. Both provide dine in and delivery ser
2. Provide service within 15minits
3. Similar type of menu
3 point of difference
Pizza Hut
1. Marketing older customer group ( use tv for advertisement)
2. Provide more type of main menu other than pizza
( several types of pasta)
3. Better dinning environment
Domino's pizza
1. Marketing the younger customer group ( use internet to promote themselves more frequently) 
2. Cheaper price 
3. Can choose from various type of crust and even can have 2 favor on 1 pizza. 


]]> 2018-10-04 03:46:17 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288953734 Brand https://padlet.com/mel_mdisa/dv6j8af12367/wish/288955992 1 - Subway
2 - McDonald]]> 2018-10-04 04:06:16 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288955992 Point of Parity https://padlet.com/mel_mdisa/dv6j8af12367/wish/288956137 1 - type of food
2 - fast service
3 - affordable price]]> 2018-10-04 04:07:55 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288956137 Point of Difference https://padlet.com/mel_mdisa/dv6j8af12367/wish/288956188 Subway
1 - Healthy food
2 - dont have 24 hours
3 - all time same menu

McDonalds
1 - Junk food
2 - Have 24 hours
3 - More menu - breakfast, lunch, dinner]]> 2018-10-04 04:08:24 UTC https://padlet.com/mel_mdisa/dv6j8af12367/wish/288956188