https://padlet.com/willicha/dufr7lxkjncw en-us 2018-12-03 14:52:05 UTC 2018-12-04 15:21:16 UTC hello@padlet.com willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310437007 This is a type of execution that uses animation to do their selling. ]]> 2018-12-03 14:54:35 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310437007 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310437174 There is a lot of costs put into animation. ]]> 2018-12-03 14:54:51 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310437174 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310437191 Animation executions are on the rise with an increasing popularity. ]]> 2018-12-03 14:54:53 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310437191 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310437398 https://www.youtube.com/watch?v=XFsZ6BO4LU0 

This Oreo Commercial is an example. ]]> 2018-12-03 14:55:13 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310437398 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310437469 https://1912pike.com/why-does-starbucks-blend-coffee/

This Starbucks commercial is an example. ]]> 2018-12-03 14:55:19 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310437469 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310439947 This is a type of execution that provides consumers with solutions to their everyday problems. ]]> 2018-12-03 14:58:44 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310439947 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310440020 This type of execution has been around since the 1950's. ]]> 2018-12-03 14:58:51 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310440020 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310440095 Consists of four components: encounter, problem, interaction, and solution. ]]> 2018-12-03 14:58:58 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310440095 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310440140
https://youtu.be/mfEMW0sXwiw

This Tide commercial is an example.

]]> 2018-12-03 14:59:00 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310440140 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310440247 https://www.youtube.com/watch?v=1SwFso7NeuA

This P&G commercial is an example. ]]> 2018-12-03 14:59:09 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310440247 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310442317 This is a type of execution that resembles a 30 second movie with a plot or story which suggests that the brand is not the center of the ad but rather more on the outside of it. ]]> 2018-12-03 15:02:07 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310442317 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310442401 This allows the consumer to draw their own ideas and conclusions about the brand or product. ]]> 2018-12-03 15:02:15 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310442401 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310442465 Many Superbowl ads use this approach. ]]> 2018-12-03 15:02:22 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310442465 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310442504 https://www.ispot.tv/ad/weg4/toyota-thin-ice-featuring-ashley-wagner

This Toyota commercial is an example. ]]> 2018-12-03 15:02:27 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310442504 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310442546
https://youtu.be/Emawq64b0DU

This Always commercial is an example. ]]> 2018-12-03 15:02:31 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310442546 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310444501 This is a type of execution that uses real people to give positive feedback and claims about the brand or product. This allows a greater credibility to the company. ]]> 2018-12-03 15:05:42 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310444501 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310444549 This approach works best for services rather than products. ]]> 2018-12-03 15:05:46 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310444549 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310444655 Testimonials enhance credibility to the company as consumers know that they can be trusted. ]]> 2018-12-03 15:05:54 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310444655 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310444696 https://youtu.be/TO0JWhqxeXM

This Gain commercial is an example]]> 2018-12-03 15:05:58 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310444696 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310444778 https://youtu.be/y40ufTtccS4

This Dove commercial is an example. ]]> 2018-12-03 15:06:05 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310444778 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310446740 This is a type of execution that strives to convince consumers that a brand is superior to other brands. ]]> 2018-12-03 15:09:15 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310446740 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310446789 This approach assumes consumers and businesses rely on cognitive processes when making purchase decisions. ]]> 2018-12-03 15:09:21 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310446789 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310446860 Often times includes scientific or survey evidence. ]]> 2018-12-03 15:09:26 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310446860 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310446894 https://www.youtube.com/watch?v=9q0oXHn6hZE

This Chevy commercial is an example. ]]> 2018-12-03 15:09:30 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310446894 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310446938 https://www.youtube.com/watch?v=fK_zwl-lnmc

This Apple Music commercial is an example. ]]> 2018-12-03 15:09:34 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310446938 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310450768 This is a type of execution that shows how a product works.]]> 2018-12-03 15:13:50 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310450768 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310450845 Is an effective way to communicate the benefits to consumers. ]]> 2018-12-03 15:13:56 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310450845 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310450899 Business-to-business ads often present demonstrations. ]]> 2018-12-03 15:14:02 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310450899 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310450958 https://www.ispot.tv/ad/wDDz/swiffer-cat-hair-gets-everywhere

This Swiffer commercial is an example. ]]> 2018-12-03 15:14:07 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310450958 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310451008 https://www.youtube.com/watch?v=L0YPsuZYZIY

This Mr. Clean commercial is an example. ]]> 2018-12-03 15:14:13 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310451008 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310452305 This is a type of execution that take consumers into a make-believe experience. ]]> 2018-12-03 15:16:14 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310452305 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310452369 Viewers often recall the most irrational and illogical ads. ]]> 2018-12-03 15:16:19 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310452369 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310452411 Common fantasy themes include sex, love, or romance. ]]> 2018-12-03 15:16:23 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310452411 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310452500 https://www.youtube.com/watch?v=GDzMxlw2Fgo

This Mr. Clean commercial is an example. ]]> 2018-12-03 15:16:31 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310452500 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310452540 https://www.youtube.com/watch?v=cWgmk758G-0

Any of these skittles commercials are examples. ]]> 2018-12-03 15:16:35 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310452540 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310454296 This is a type of execution that straight foreword give information to consumers. ]]> 2018-12-03 15:19:17 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310454296 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310454365 Consumers who are highly involved in a particular product category pay attention to an informational ad. ]]> 2018-12-03 15:19:23 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310454365 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310454405 Correct placement of an informative ad is vital. ]]> 2018-12-03 15:19:28 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310454405 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310454446 https://www.youtube.com/watch?v=F3lrhPeK6gU

This Shamwow commercial is an example. ]]> 2018-12-03 15:19:32 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310454446 willicha https://padlet.com/willicha/dufr7lxkjncw/wish/310454492 https://www.youtube.com/watch?v=2PU8ZxQj7eE

This Oxiclean is an example. ]]> 2018-12-03 15:19:36 UTC https://padlet.com/willicha/dufr7lxkjncw/wish/310454492