https://padlet.com/cameronswann63/dty8j1e59stg Question 3 en-us 2018-02-18 11:39:36 UTC 2023-01-21 13:13:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Templeball.png cameronswann63 https://padlet.com/cameronswann63/dty8j1e59stg/wish/232675556 Our artists are a group called white kite, they are an indie electro; meaning their music is electronic but a different more original outlook of it, making it become indie. The group began through their desire to develop music of their own songs instead of just listening to other peoples. The group like to believe that music videos are virtual thing as they help to attract the audience to some specific song whilst allowing the band to portray thoughts and feelings to the audience ]]> 2018-02-18 11:45:29 UTC https://padlet.com/cameronswann63/dty8j1e59stg/wish/232675556 cameronswann63 https://padlet.com/cameronswann63/dty8j1e59stg/wish/232675767 When researching our audience, we decided that the best people to aim this song towards would be a younger teenage audience as they are usually the main group to show interest in indie music. Considering this group started in their university years. During this period, people are beginning to better understand themselves and become more unique in personality, this is a real life representation of indie music, it is all based around originality which is my reasoning towards this age group suiting it so well. Our audience feedback was a big factor of our research for our video; it allowed us to better understand the audience’s personality and work with them a little easier to develop a song they would enjoy more.]]> 2018-02-18 11:47:50 UTC https://padlet.com/cameronswann63/dty8j1e59stg/wish/232675767 cameronswann63 https://padlet.com/cameronswann63/dty8j1e59stg/wish/232675815 During the development of our product, we created a focus group to help us better understand how the song made people feel, what it makes people think of and what they expect from the song. This allowed us to better understand what we need to make the song more appealing to the clients. Through the analysis of what the song makes people feel, we were able to outline a brief idea as to what we could do to represent these feelings and emotions through the visuals. As well as this, we took the information of what the song made people think of to incorporate into our song to grasp the attention of the audience; portraying the way they imagine the song being visualised with a real video that links well to interest them more. We asked what people expected from the song as their opinion would allow us to think in more detail what to do with the song to ensure that the audience get the visuals they imagine as well as the display of emotion they desire to exceed their expectation for the video and increase their interest in the song.

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