•Understand the importance of marketing

•Define business mission, vision, goals and values

•Outline the elements of the marketing mix (7Ps) and promotional mix

•Understand the benefits of a coordinated marketing mix

•Apply the marketing mix to B2C contexts

•Apply the marketing mix to other contexts

•Outline the 7 principles of GDPR

•Understand the role of ASA

Example of a product you have low expectations for

Example of a product you have high expectations for

Example of a service you have low expectations for

Example of a service you have high expectations for

Think about the causes of why it is either high or low

Company / Industry

Your role

Name your favorite marketing tool

An interesting fact about you

IMPOWER Consulting

Marketing and Communications apprentice

Facebook Ads manager

I'm travelling to Colombia in December

Interesting fact is that I grew up in Canada and went to a French-speaking school until I was 12 so I had to re-learn how to write in English.

Camhs professionals

Junior Marketing assistant

Canva

I like going to the gym

Events and digital Marketing

Meta ads manager

I go to the gym

Digital marketing Apprentice

Photoshop

i like chicken ?

Word of mouth, tell others of their experience

Write a negative review on trust pilot.

Maybe the customer might go else where as they were not satisfied.

I’m currently working within a childcare business.

My role is a junior marketing apprentice.

My favourite marketing tool so far is also Canva.

An interesting fact about myself - I love health/fitness and fashion! And I have two cockapoo dogs.

Product High- iPhone

Service Low- Fast Food Service

Service High- Holiday Excursions

Expectations depend on time taken, price and staff or quality/design

High Product - Designer brands, paying a lot of money so you would want the product to be the best quality and long lasting

Low Service - public transport, gets you from a to b but may not be in the best conditions e.g smelly bus, drunks on trains

High service - Expensive restaurants , i would expect high quality service complimented with the best quality foods.

High expections for high end jewellery e.g it shouldnt tarnish

low expections for a cheap nail place as it is more likely to be poorly done

high expectations when shopping in places like louis vuitton as customer service is normally very good and you have someone assisting you for majority of the time especially if looking for a particular bag etc.

Product have high expectations for is skincare products that are very expensive as assume they use the highest quality ingredients to produce better results.

Service with low expectations is restaurant chains as in the past I've always found customer service to be the bear minimum.

High expectations for local restaurants as they need to put in extra effort to build their brand image and retain customers.

In contrast, I have high expectations for more expensive brands like Cole Buxton and Broken Planet. Given their higher prices, I expect their quality to be better and more durable.

When it comes to McDonald's, I have low expectations for their service, even though the food is good for the price.

On the other hand, I hold high expectations for higher-end restaurants, as their service, atmosphere, and food should reflect their prices.

•Product

•Price

•Place

•Promotion

•People

•Process

•Physical Evidence

Do some research on the web, use

https://chatgpt.com/

https://www.perplexity.ai/

Product: Nike offers a diverse range of high-performance athletic footwear, apparel, and equipment designed to cater to various sports and consumer preferences.

Price: Nike employs a premium pricing strategy, positioning its products as high-quality and innovative, while also offering a range of options to appeal to different market segments.

Place: Nike products are distributed through a multi-channel approach, including their own retail stores, e-commerce platforms, and partnerships with major retailers worldwide.

Promotion: Nike uses a mix of traditional and digital marketing strategies, featuring high-profile endorsements, impactful advertising campaigns, and engaging social media content to connect with consumers.

Product - Offers an exclusive, limited edition product that focuses on the high-quality, eco-friendly apparel

Price - Products are in the lower end of a high price range. This is reflected by the high quality and sustainable nature

Place - Exclusive ‘first come first serve’ e-commerce drops and on occasion pop up retail shops

Promotion - With every new ‘drop’ selling out Broken Planet runs social media campaigns to create a sense of urgency that the next chance to buy may be months away

Product: Makeup products that keep up with trends and labels offers desirable features, e.g. lash lengthening

Price: Prices are affordable and advertised as high-quality. Price positioning offering same high quality product at a lower price

Place: Available in retail stores and sold through distributors- high volume of distribution channels

Promotion: Indirect- Known for captivating advertisements and social media campaigns. Frequent sales promotion in stores that encourage new customers to return to their products.

Price- UGG products generally range from about £80 to £250

Place - UGG products are primarily sold on the official UGG website and in their physical stores in many countries. You can also find them at retailers like John Lewis and Selfridges, as well as online on websites such as ASOS and Amazon.

Promotion - Black Friday and cyber Monday or post Christmas and new year's sales, back to school sales which usually take place in the summer or end of season sales

Product - Skims offers a diverse range of shapewear, loungewear, and intimates, designed with a focus on comfort, inclusivity, and a wide variety of skin-tone shades.

Price - Positioned in the mid-to-high-end range, Skims’ pricing strategy reflects its premium materials and brand appeal, balancing accessibility with quality.

Place - Skims primarily sells direct-to-consumer through its website, with select partnerships in high-end retail locations l

Promotion- Skims utilises celebrity endorsements, influencer partnerships, and a strong social media presence to create buzz and engage its target audience effectively.

Product- adanola offers high quality affordable gym and leisure wear inline with current trends.

Price- the price is affordable high street inline with competitors.

Place- online presence and concessions in department stores such as Selfridges.

Promotion- heavily promoted via influencers across social media channels. Adanola also promotes through email to current customers and across instagram and TikTok where they have a high engagement of followers .

Focuses on making the product as sustainable and eco-friendly as possible by choosing certain materials, shipping processes etc.

Using a fear brand image packaging and e-commerce landing page to show consumers that without sustainable clothes this is what the world could look like

People: Nike invests in training and developing its employees and athletes, ensuring they embody the brand's values while providing exceptional customer service.

Process: The company has streamlined its supply chain and online shopping experience, leveraging technology to enhance efficiency and improve customer satisfaction from purchase to delivery.

Physical Evidence: Nike maintains a strong brand presence through storefronts, packaging, and high-quality promotional materials.

People - Skims’ team, from founder Kim Kardashian to customer service reps, reflects a brand ethos centered on inclusivity, body positivity, and customer satisfaction.

Process - Skims emphasises a smooth purchasing experience through an intuitive website, streamlined checkout, and efficient order fulfillment and delivery processes.

Physical Evidence - Skims reinforces its brand image through minimalist, high-quality packaging, product detailing, and a polished digital presence that echoes its commitment to premium, inclusive basics.

People: Products made available to anyone as have competitive low prices. Making products widely available helps promote brand image of 'beauty for everyone'.

Process: Main processes include campaigns and adverts that tell stories that leave individuals feeling empowered when using their products.

Physical evidence: They have catchphrases, recognisable labels and stands in department stores that show brand consistency and helps to maintain brand image.

Process- UGG focuses on high-quality materials, particularly sheepskin, and has a rigorous design process to ensure comfort and style. Marketing strategies involve seasonal promotions and partnerships with retailers, utilising both online and offline channels.

Physical Evidence- The use of premium materials and craftsmanship in the boots and other products. High-quality, branded packaging that enhances the unboxing experience for online orders. A user-friendly website showcasing products, promotions, and customer reviews, contributing to the overall brand experience.

People- Designers, designer the gym wear making sure it is breathable to wear in the gym but also fashionable. Fashion buyers and merchandisers who decided what stock and collections are most suited for the season and are aware of what competitors are selling.

Process- A customer can see it in store, try it on and purchase. If a customer sees it in store, they might try it for size and then purchase online. Or a customer can see it online and purchase via the online store.

Physical evidence- website shows how to wear particular items and how to build them up such as adding a gym bag and hat. Models online are always in active wear to show you how to wear it for the gym or other physical activities. In store the collections are all displayed together.

1. Lawfulness, Fairness, and Transparency: Organizations have to handle personal data in a clear, fair, and legal way.

2. Purpose Limitation: Data should only be used for specific reasons people agreed to—no sneaky repurposing.

3. Data Minimization: Only collect the info you actually need, no extra details that aren’t relevant.

4. Accuracy: Keep data accurate and up-to-date; fix anything that’s incorrect right away.

5. Storage Limitation: Don’t keep data longer than necessary—delete it once it’s no longer needed.

6. Integrity and Confidentiality (Security): Protect data with strong security to prevent unauthorized access or leaks.

7. Accountability: Organizations need to follow GDPR rules and be able to show they’re doing it right.

1. Lawfulness, Fairness, and Transparency: Personal data must be collected and processed legally, fairly, and openly. Individuals should know how their data is used.

2. Purpose Limitation: Data can only be collected for specific, legitimate reasons and should not be used for unrelated purposes.

3. Data Minimization: Only the necessary amount of personal data for the intended purpose should be collected and processed.

4. Accuracy: Personal data must be accurate and kept up to date. Inaccurate data should be corrected or deleted promptly.

5. Storage Limitation: Data should only be kept for as long as necessary to fulfill its purpose, after which it should be securely deleted.

6. Integrity and Confidentiality: Personal data must be processed securely to protect against unauthorized access, loss, or damage.

7. Accountability: Organizations must take responsibility for their data processing activities and be able to demonstrate compliance with GDPR.

Purpose limitations- sets boundaries around using data only for specific activities.

Data minimisation- only collect the smallest amount of data you’ll need.

Accuracy- set up checks and balances to correct, update, or erase incorrect or incomplete data.

Storage limitation- justify the length of time you are keeping each piece of data for. Erase any data you’re not actively using.

Integrity and confidentiality- maintain the confidentiality of the data you collect. Essentially keeping it secure from internal and external use.

Accountability- you must have appropriate measures and records in place as proof of your compliance with the data processing principles.