https://padlet.com/sosae3/dsn4ff5z71b2yx9n This padlet is a supplement to my paper on Charli D'Amelio's Takis sponsored content in relation to the business vs artistry conflict. en-us 2021-12-09 06:26:09 UTC 2025-03-16 03:08:47 UTC hello@padlet.com sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939578918 Charli D’Amelio’s sponsored videos on Takis demonstrate how the monetization and business model of TikTok creates a conflict between business and authenticity for influencers like D’Amelio. 

]]> 2021-12-10 02:56:20 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939578918 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939584756 Charli D'Amelio partnered up with Takis this past summer. The Tiktok Star posted several sponsored videos on her TikTok account. ]]> 2021-12-10 03:00:13 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939584756 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939588897 Takis has reached a significant level of popularity over the years. This rise in popularity is evident as Takis Fuego is the top 2 top-selling brand, right behind Doritos. ]]> 2021-12-10 03:03:16 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939588897 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939599821 Grupo Bimbo, the owners of Takis, has made 17 acquisitions to expand its presence in the food industry. Profit is evidently a value of the company. 

]]> 2021-12-10 03:11:29 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939599821 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939610016 TikTok's expanding advertising business plan demonstrates the desire to increase profits. ByteDance, the company that owns TikTok made $34.3 billion in 2020, up 111% year-on-year. 

]]> 2021-12-10 03:18:34 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939610016 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939631094 On average her videos get over 6 million views, 31,000 comments and at least one million likes. These numbers are significant to companies like Takis and Grupo Bimbo that want to reach new levels of exposure. ]]> 2021-12-10 03:33:28 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939631094 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939635874 In this tiktok, D'Amelio uses the Takis packaging as inspiration for her different looks. ]]> 2021-12-10 03:37:08 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939635874 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939641560 The issue is not that D'Amelio is getting paid for these partnership and sponsored content. The issue is the lack of authenticity and creativity. ]]> 2021-12-10 03:41:29 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939641560 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939648254 D'Amelio is a multi-millionaire influencer. D'Amelio, like other influencers on social media, has accumulated most of her wealth from partnerships and sponsorships. ]]> 2021-12-10 03:47:00 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939648254 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939672190 D'Amelio's sponsorship with Dunkin demonstrates her financial motives, but also her effectiveness at driving up sales. ]]> 2021-12-10 04:08:28 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939672190 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939676685 The comments under her video demonstrate how her viewers reacted to the ingenuine sponsored video. ]]> 2021-12-10 04:12:52 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939676685 sosae3 https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939680163 2021-12-10 04:16:13 UTC https://padlet.com/sosae3/dsn4ff5z71b2yx9n/wish/1939680163