EasyJet is a British multinational airline based in the UK.

EasyJet target customers through a low-cost approach they try their best to cut the large cost of traveling for customers this allows them to meet customer needs effectively though their products and service that they offer.

EasyJet travels within Europe with approximately 1660 flights per day traveling to 30 countries all around the world.

Swot:

Strengths:

Strong brand recognition: EasyJet is a well-known brand and commitment to sustainability.

Weakness:

Exposure to external risks: EasyJet is exposed to a range of external risks, such as changes in fuel prices, currency exchange rates, and weather disruptions.

Opportunities:

Expanding into new markets: EasyJet can expand into new markets outside Europe, such as Asia or the Americas. This could help the airline diversify its operations and reduce its dependence on the European market.

Threats:

Increased competition: The low-cost airline industry is highly competitive, and EasyJet faces competition from both traditional airlines and other low-cost carriers.

Positives and negatives of strengths: Having a strong brand recognition would have a positive impact on the brand as they are well known to their customers and know their own brand. A negative to this would be that they are easily recognisable they have high standards they need to keep up for their customers and any bad situation could ruin their reputation.

Positives and negatives of Threats : Having a strong increased competitiion can be a positive as it allows the brand somerhing to be better for, for their customers, with they being a new service or discounts. A negative would be could be that the competition could be too good and uncompetitive with some EasyJet lose customersx

Strength= low-cost model

Positive= allows them to maximise their profit margins throughout, this impacts the business because it means they can find ways to reduce their expenses through cutting unnecessary costs.

Negatives= people may assume that it’s of poor quality, this impacts the business because it can reduce resources and quality meaning less customers through no loyalty scheme being used.

Weakness= dependent on Europe

Opportunities= creating sustainable travel

Threats= intense competition

Positive= this could boost the productivity and motivation in workers to become better than their competitors, this impacts the business because it means that the employees will be giving their best meaning the business will have the best quality service and products.

Negatives= this could increase production costs because they will most likely be spending more to do better than their competitors. This impacts the business because it decreases market share and available customer base.

Easy Jet is a low cost airline carrier. The airline offers a short haul passenger airline services. Easy Jets portfolio has a different range of services that they offer some are, flight bookings, travel insurance, airport lounges, car rentals, airport parkings and much more.

Threats-

External risks could impact the business in a negative way by allowing these risks to increase and have an impact on the profitability and operational efficiency.

Some of the opportunities for easyJet could be expanding outside of Europe to give the business a higher platform internationally.

Some of the weaknesses include having such low prices customers end up expecting low quality service.

Easy jets strength is giving customers the ability to afford to go away

EasyJet has positioned itself as a global low-cost airline with a reputation for reliable service. Let's assess the situational analysis for EasyJet's success in these areas:

EasyJet has expanded its operations to many destinations around the world, offering a wide range of domestic and international flights. This global presence allows them to give to a diverse customer base and capture a larger market share.also allowing

As the UK is in a current state of financial problems easy jet could see themselves having to lower their prices once again as they are known as the “cheap airline” to go. Which could give them extra boundaries they have to push out the company at risk which is something they are forced and pressured to do which could take it out of their control

Strengths-

Multinational

Large influence on important airports which increases market share

Popular option amongst people who travel often due to low costs

Weaknesses-

Low cost may = poor quality

Only based in Europe

Reliance on fuel which can vary in price

Demand for low-carbon footprint amongst consumers

Opportunities-

Improve staff and customer treatment

A demand for a low-carbon footprint could eventually put easy jet out of business as they are not sustainable and may face protest from consumers.

EasyJet are europe's leading airline with over 1000 routes across more than 35 countries. Some of easyJets competitors consist of Ryanair ,Jet2 and TUI

Strength-Wide brand recognition

Weaknesses- Not many unique selling points

Opportunity- Increase prices

Threat- Increase in fuel prices

EasyJet having a wide brand recognition allows them to become well known in the uk and a staple in the airline industry with lots of loyal customers using easyjet as their go to airline when travelling

Having an increase in fuel prices means that it will cost easyjet more to run flights resulting in a lesser profit after tax, this threat will see a decrease in the amount of money coming into the company as it will be more expensive to run the flights

Easyjet is a low cost airline compared to competitors making them a favorite budget airline alternative

They also some weaknesses with one of them being that their marketing and branding techniques are like other low cost airlines

An opportunity of easyjet is that they could take advantage of the younger generation who wish to travel but can't afford it

A potential threat to easyjet is that the recession has limited people spending money meaning they are becoming less likely to travel to save money

With easyjet having a low cost airline compared to its competitors making them a favourite budget airline during the cost of living crisis witch could result in an influx of customer increasing their marketshare however low costs are usually compared to low quality which could deter people resulting in bad brand reputation

The ressecion in the UK could have long term effects on the profitability of easyjets airline services as less people are able to afford to eat let alone travel the impacts of this could cause market to decrease in profitability however easyjet could prepare new deals to make traveling easier for struggling families who want to travel which could increase their consumer base

EasyJet is a renowned low-cost airline headquartered in the United Kingdom. They offer affordable air travel options to a wide range of destinations across Europe and other parts of the world. With their focus on cost-effective operations, easyJet provides customers with competitive fares and a convenient flying experience. It is still a growing business.

Strength= cheaper than other flying companies 

Weakness= not as well recognized as Jet2 example 

Threats= Flunctuation of fuel prices 

Opportunity= demand for cheap flights especially in europe 

positives off making flights cheaper increases the demand/ negative is people will think it’s to cheap not safe

Positive of fuel price increasing is increasing ticket price/ negative more expensive to operate

Positive of not recognised= room to grow/ negative being not as much traffic through business

Strength- strong brand recognition, recognisable clolours,this has helped to create their strong customer base.

Weakness- they have limited focus on premium services compared to competitors which could put potential customers off

Opportunity-  expanding the range of places that they travel to such as more trips outside of europe

Threats- better competitor facilities, and a change of customer preferences such as prefering a more luxury experience

Having a strong brand recognition is great because it creates a sense of familiarity for customers which would increase the likelihood of them booking with easyjet.

However, this also means that it is easy to stick any negative reviews on the company and develop a bad reputation which would stick with the brand.

Overall having an easily recognisable brand such as easyjets orange and white is a good thing for customer loyalty however it does makes it hard for the company to hide from negative reviews/press.

 Although competitors having better facilities, such as offering first class or business class, can be a downside for easy jet due to it downplaying the quality of their own services, a positive of this is that because easy jet do not offer these services they are able to offer cheaper travel, cheaper travel is much more sought after than luxury travel so the pool which easy jet has to draw their customers from is much bigger than competitors such as emirates who although offer high quality services they may not always sell all of their seats so overall they dont have to focus on advertising as much as bigger airlines as the ‘cheap’ label does most of the work for them.

strength- they offer low cost services which targets a large range of people who like to travel. this allows them to get more sales and have a large customer base.

weaknesses- easyjet has faced criticism from customers because of delayed flights, baggage problems and long queues. this can prevent customers from returning to easyjet and may cause bad reputation.

opportunities- a lot of people demand for sustainable travel: EasyJet’s commitment to sustainability puts it in a strong position to capitalize on this trend and appeal to environmentally conscious travelers.

threats- economic changes, downturns or recessions can impact consumer spending on travel, which can affect easyjet’s financial performance.

strength- low costs target wide range of people who like to travel so more sales and large customer base

having a large customer base means that people from many countries fly with easyjet, this means that there will be demand for different things in different countries. having such a wide customer base means they get a lot of profit, they can use that to expand to fit their customers needs. this will better their reputation as a multinational airline, this means that their reputation and sales will get better and better in different countries and therefore eventually they’ll be able to expand in different markets not just in europe.

threats-economic,changes,downturns and recessions

this is a threat because easyjet is meant to be a low cost airline, so if they get challenged with inflation for example that means that they’ll have to increase the cost of their services because of expensive fuel prices, exchange rates etc. this might repel come customers as they’ve utilised their services solely for being cheaper and reliable.

The cheapest flights in the UK and Europe because of they are responsible is loyalty on the focus on customer loyalty by offering online sales even etc.

Strength - a popular airline used by lots of people, it has a reliable reputation and is considered a budget service for cheaper flights.

Their budget flights are a positive as it draws in potential customers and makes them more money. Easy Jet are easily recognisable and their popularity means that people are encouraged to use them. The service is reliable which means people are more likely to fly with them again and again. However, due to their cheap flights they miss out on some of the market - some people may avoid them because they are considered cheap and therefore low quality. These people prefer to spend more money for upgrades that Easy Jet don’t offer. This means that Easy Jet are limited and cannot grow to include people who have more money that are willing to spend more on flights.

Weakness - only one size of aircraft which means they are limited to flying short distance and misses out on richer customers who may pay for first class and upgrades.

Opportunity - to expand to Asia and other countries but currently limited by their planes.

Threat - very competitive market and also they have to follow to price of fuel which is very expensive and in demand.

There is the risk so disadvantages of the fuel being to most travel airports in the world about the increased prices and reduces will be profit not enough to much more it.

Strength-low prices- They provide low cost prices to wide range of passengers which allowed them to attract large numbers of customers

Weakness- limited marketing service- they only have few limited marketing serivce which are in Europe.

Opportunities- they can expand in to a new markets outside Europe such as Asia

Threat-increasing competition-EasyJet faces competition from both traditional airlines and other low-cost carriers. Increased competition can lead to pricing pressures and a reduction in market share.

Impact of low pricing- easyJet provides cheap prices which allows them to attract large customer base but it could have bad impact on them because some people don’t like to travel in cheap flights so they may lose potential customers due to their cheap prices

Impact of Increased competition, EasyJet faces competition from both traditional airlines and other low-cost carriers. Increased competition the impact that they can have is it can lead their pricing pressures they may have to lower or higher their prices or reduction in market share due to increased competition

intro- easy jet is a low cost point to point airlines. They use their cost as an advantage.easy jets aim is to make travelling easy and help people connecting with what they love.

Strength - low-cost for travel making it more affordable.

Weakness - limited focus on premium services.

Opportunity- The business can expand the market around Europe.

Threats- Due to inflation not many people are wanting to spend money on travel.

Rising fuel costs

Strength - The low-cost means it will make more profit. A negative lower prices mean people think it’s lower quality. The impact of this means that there will be less people wanting to travel with easyJet. Might put customers off using easyJet.

Weakness - The rise in fuel cost means that easy jet are going to have to increase the prices of the service. They have to increase the prices of the flights to remain profitable. This will make customers not want to travel as the costs are going to be too much for a low-costing airline company. This means they could lose the customers to bigger competitors such as Jet2 or Ryanair.

Strength~ Good global brand reputation

Weakness~ Limited to short flights

Opportunity’s~ Expand to new markets

Threats~ Competition- Ryan air

With EasyJet having a good brand reputation, this means that they are highly recognisable which can bring more customers to them however, if an incident such as a plane crash was to happen, everyone’s perspective on them would change and their brand reputation would be ruined just like that.

With Ryanair competing with easyJet to be the best low price airline, it pushes them to give out better prices with better quality however, if Ryanair beats them with prices and quality, the people will eventually choose them over easyJet.

Easy Jet is an airline based in the United Kingdom that is well known and can be at a low cost depending where their customers are wanting to go, which makes it more helpful for people that may be on a budget as they can still travel with this airline. They only do flights in Europe. All their staff has great customer service and are always there to help as well as making sure you are comfortable and looked after on your journey. They highly promote how affordable they are and how they are really family friendly so absolutely anyone can use them.

swot analysis for easy jet

strengths-

they have really affordable prices and also offer competitive prices against other airline companies.

weaknesses-

they mainly focus on the short flights that are in Europe which limits the customers that they have as some people may want to venture out and go somewhere further.

opportunities-

although having mostly short flights available for their customers, they do have the opportunity to provide other options and get flights that can go further than Europe.

threats-

the airline industry has an insane amount of competition and all plane companies are always trying to be better than others which sometimes can make customers switch to other airline companies.

asses the situational analysis for the strengths of easy jet:

it’s a good thing that they have affordable prices for their customers because there are many people that want to travel but can’t afford the lavish and expensive holidays, but a negative for this is that some people may think as they’re so affordable they won’t be as good and won’t offer enough for their customers as other airlines would. the impact that being low cost would have on their customers would be raising the amount of customers that they have which would mean a higher amount of profit and then a possibility for expansion.

asses the situational analysis of the threats for easy jet:

a major threat that easy jet have, as well as all the other airlines is the competition between them all. this means that a lot of airlines will be trying to copy what eachother promotes so they can gain more customers or steal their ideas but try make it their own, which would cause some customers to use other airlines and this would mean easy jet would be losing out on profit. the impact would be that it’s harder for them to get large amounts of market share because there are more competitors in the market stopping them.

Strength

One strength is of easyjet is that easy jet had very low operating costs. This means that EasyJet is able to offer customers cheaper prices making customers happy

A positive of having lower operating costs is that it can help EasyJet become more profitable as less revenue is taken away from the business from the operating costs.

A negative of having lower costs is that lower costs are associated with poorer quality products which may put new customers off traveling with easyJet

Overall, having lower operating costs helps easyjet with their overall profitability but this negative reputation may put newer customers off from trying easy jet

Weakness

One weakness is that EasyJet only focuses on designations within Europe. This can cause an over reliance on the European market

Opportunity

One opportunity EasyJet has is the opportunity to expand into new markets in other continents to help them expand their business operations

Threat

One threats is the recent economic changes which has lead to an increase in fuel prices which leads to an increase in operating costs for EasyJet

This increase in fuel costs will affect easy jet as in order to remain profitable, they may have to consider increasing prices of flights or suffering losses to profit. An increase in prices may deter customers from traveling with easyJet as the prices have Increased and they may find cheaper alternatives. However,if easyjet does not increase priceS they will suffer dramatic losses in profit making any future growth harder as they have less avaliable finance to expand.

Strength - Point to point model

This means that customers can easily get to their location and where they want to be without having to go though unnecessary midway stops. However, this could also be a disadvantage in some cases, as for longer flights, there won't be a break and it will be constant flying on a plane the entire time.

Weakness - Additional baggage fees

Customers that take more luggage will have to pay more just to be able to fit all of their baggage on the plane. However, this could also be seen as a good thing to EasyJet, as it encourages customers to bring less amounts of baggage, meaning unnecessary items are left out and more space is free on the plane.

Opportunity - Growing demand foe sustainable travel

This allows the aviation industry to become more environmentally friendly, for example having less carbon emissions, less waste and so on. However, this could also lead to less efficiency in some aspects which could cause customers to turn away from the airline.

Threat - Fuel prices changing

This means it will be harder to keep jets running as it will cost more and more for each plane to take customers to their destination. However, this could be seen as a good thing to the company as it will force EasyJet to be more sustainable with how much fuel they are using and also how much money they are spending in other areas, making them become more efficient with their spending.

Strength- low cost

Weakness-no premium service

Opportunity’s-reduce carbon footprint

Threats-competition

Strength

EasyJet offers a low cost for their flights and services, by doing this they attract a large customer base particularly among budget-conscious travelers. With providing a basic fare travelers who use their airline will expect the same process and quality every time they fly with easyJet. This builds a brand and reputation easyJet will have to hold.

Threat

Due to easyJet’s competitors they may have to rethink their branding strategies or USP to attract new customers.

This is because customers maybe swayed towards competitors airlines if they are marketed more so towards them or if they offer a lower price. This could lead to low revenue and sales for easyjet therefore damaging its market share.

EasyJet is a low-cost European airline based in the UK, which also offers car rental, holiday taxis and travel insurance. EasyJet offer shorter travel distances for a cheaper price.

S - EasyJet is a low cost airline compared to other competitors.

Assess-

low costs can be associated with low quality this can deter customers which will lower profits.

Low costs can make the brand look appealing to customers with less money which will increase their profits.

W - EasyJets branding and marketing is similar to other low cost airlines which limits brand differentiation.

O - The younger generation want to travel more which can increase the amount of customers and profits.

T - The recession has limited spending money so less people are travelling which will decrease the amount of customers the business gets.

Assess - the recession can be predictable which allows the brand to prepare which can increase the brands chances of staying alive.

The recession has increased the costs of fuel which has upped the costs of the brand and lower their margin of safety

Strength - easyJet are popular amongst people who travel a lot as they have lower prices than most other airlines such as Emirates and TUI.

This is great for easyjet as they have a wide range of customers that are repeating purchasers, meaning that they have a constant income as well as they could be recognised by business that want to send workers on business trips for a cheaper price. However, this could also be a bad thing as low prices are stereotypically grouped will low quality, which means potential customers way think they have a worse quality in there flights.

This could cause a rise in nomey coming into the business as new customers recognise easyJets low price that come with a quality similar to TUI.

Weakness - easyJet flights are not as luxurious as as some of there competition

Opportunity - easyJet could work on providing flights to other areas of the world outside of Europe such as America and Asia

Threat - easyJet have a high amount of competition that have a wider range of countries that fly to

This could cause easyJet issues in the near future because of the small gap in the world that they fly in. Other airlines, such as TUI fly all around the world. This, in the future, could push them down to the bottom of the airline food chain, causing them to loose customers to airlines that provide flights to all 4 corners of the world. Easy jet may need to push reinvest more of there profit so that they can buy more aircraft that will provide flights outside of Europe and bring them back up to level with there competition. However, they need to be careful when prices these longer flights as that may loose track of their low flight costs pricing strategy

Strength: easyJet is very affordable

Weakness: customer service widely regarded as poor

opportunities: growing demand for sustainable travel increases easyJet customers

Threats: external risks such as rising fuel prices and natural disasters

EasyJet is widely regarded for its extremely affordable cost. This is a big strength for easyJet because this means that they can easily gain customers purely from the affordable cost. Being affordable is crucial when it comes to competing with other budget airlines, as their competitors will be trying to either match their prices or make them even cheaper.

a big threat to easyJet is natural disasters. Disasters can easily destroy a lot of their valuable aircraft, leading to flight delays and sometimes even cancellation, this can lead to customers being left frustrated as they have missed their holiday and wasted their time and money, further leading to negative reviews, and since easyJet is a well known company, a large audience will feel inclined to move on to another budget air travel business such as jet 2 holidays.

strengths: cheap and affordable

weakness: fuel demand

threats: other airlines e.g. thomas cook

opportunities: expansion

SWOT

strengths - EasyJet has a great reputation, this is a strength for EasyJet as it attracts for customers due to it being affordable, reliable, and a good reputation.

threat - customer preference, some customers may not want to continue using the cheap and bad quality option like easyjet, they may want something with better quality and premium travel like other airlines offer options.

SWOT -

Strengths: EasyJet is a low cost airline group which means they attract more customers due to being cost effective. This is a strength for the company as it gives them a good brand recognition due to catering for customers wanting to travel on a low budget. However, some people may see this as a negative as people may associate low costs with low quality service. This could impact EasyJet as it could decrease the amount of potential customers they may receive. Having low costs results in strong brand recognition which is positive for the airline as more people will fly with them due to them being a reliable airline service.

Weakness - limited services as it is only across Europe and many other customers would like to venture somewhere besides europe.

Opportunities - Can offer premium and the best customer services and could work on expansion outside europe

Threat - rival companies such as Ryan air

Its an europe leading airline, operating over 1,300 routes across 34 countries with over 320 airbus aircraft with 90 million passenger or customer and the emoloyess of 8,000. Their strong position in key markets are N1 London gatewick and this airline is mostly travelling across europe.

Strength= They have more than 90 million customers

Weaknesses= Baggage policies and long ques

Oppurtunities= could offer premium and best customer service

Threat=Ryanair competitors and cheap flight offering

The positive impact on EsyJet Airline , is they have the chepest flight across europe with 90 million passenger or customers and its more reconaisable airline. The negative impact is its chepest but they might have poor service as in cabin crew or staff memebers.

The threat of easyjet is they have their competitor Ryanair , to which is a low price journey across europe and offer a best customer service review, this could impact negatively towards Easyjet becaise of their competition on RyanAir

EasyJet is a British multinational low cost airline headquartered at London Luton Airport.

Easyjet are low-cost European point-to-point.

They aim to make flight cheap and affordable for everyone.

Strengths:  strong brand recognition and market presence.
Weaknesses: negative customer experience due to delay or cancelations
Opportunity: growing demand  for budget airlines
Threat:   dependancy on fuel prices

The positives of strong brand recognition and market presence is that they are more recognized by potential customers and tourists which will initially lead to more customers that will help Easyjet invest more money into more jets and ensuring customers needs and wants are met.

The negative of strong brand recognition and market presence is that customers will have extremely high expectations and if these expectations are not met then this could lead to negative reviews and loose customer and retention rates will fall.

Strengths- low costing business

Weakness-negative customer perception

Opportunity-partnerships

Threats-external risks

Low costing is a positive as more customers would be happy that they are not needing to spent a large amount of money to use the airline. This can positively impact the business and create a stronger customer base.

External risks could impact the business in a negative way. This may lower the amount of profits which the business is making and lead to more negative reviews too. External economic factors and government rules and regulations can also impact.

threat- external risks such as rising fuel prices making business costs rise and profits fall cost of living crisis reducing the amount of customers that they have due to money being tighter on average per household

strength- cheap flights accessible to everyone effective business model

weakness poor customer service not many unique selling points.

opportunity’s- growing demand for cheap and sustainable travel.

cheap flights allow the business the keep cost low and keep customer retention high however the down side t cheap flights is the stigma around it leading people to believe that the flights will not be of high quality due to the low price which concerns and puts of potential customer very often

rising fuel prices are coasting easy jet more in business expenses then ever before due to this their over all profit has been declining if this continues to increase their main usp could be under threat due to them maybe having to increase the prices charged for flights this will impact the company negatively due to cheap costs being their main usp and what their brand is known for losing this would cause a massive loss of customers profit and a negative effect on their reputation

Strengths: EasyJet is a low cost airline group which means they attract more customers due to being cost effective. This is a strength for the company as it gives them a good brand recognition due to catering for customers wanting to travel on a low budget. However, some people may see this as a negative as people may associate low costs with low quality service. This could impact EasyJet as it could decrease the amount of potential customers they may receive. Having low costs results in strong brand recognition which is positive for the airline as more people will fly with them due to them being a reliable airline service. However, EasyJet then need to ensure that they keep the good brand image as if one little issue occurs it could reduce their good brand image and damage it for the future and due to EasyJet being an airline it can be very hard to then build back up their brand image as people will always have the negatives in the back of their mind.

Weakness: EasyJet are dependant on the European market which makes it vulnerable to economic and political developments.

Opportunities: EasyJet are able to have many digital transformations which include airline apps and they also are able to streamline new technology to streamline check in.

Threats: EasyJet have many external risks which include: Currency fluctuations, Fuel price volatility and natural disasters.

EasyJet have many external risks which impacts them as an airline massively. The main threats that EasyJet may suffer from is money. This id through not only the price of the jet fuel but also the currency fluctuations. These impact EasyJet because it’s a low cost airline group which means they may not make as much profit as they would if they charged more for their flights like many other airlines. EasyJet are then suffering from their low prices as they are then needing to worry about the prices of fuel and currency’s from the countries they fly to fluctuating. This can be a great threat as if they do not have enough profit to keep up with these prices fluctuating and becoming more expensive for them as a business then they may have to increase their prices which would not only decrease their loyal customers due to them choosing EasyJet for their low prices but they may also loose their good brand image as they are well known for having low costs for their flights.

Strengths- revenue boosted by 42% year on year , increase of £8.2 billion

Weakness- limited services so not many premium services can lead to not hitting some customers with a higher income

Opportunity- creating more premium services but still keep their normal cheap, maybe a cheaper premium service with limited to how much is offered in it.

Threats- economic down turns can affect if customers choose to go on holiday at all meaning they will loose out on customers.

With easy jet having a large revenue increase over years this means that there is more room for expansion of the business. The business is able to spend money on more planes and increase the number of countries it enters. This can increase the number of people using the airline since there are more options for low cost flights to other countries. They could also spend money on creating a more expensive service for premium customers to open the door for those who want to spend more money on a better service from an easy jet flight.

Economic down turns can happen at any time unexpectedly so easy jet is always at threat of loosing profit if this happens. If it does happen customers are less likely to book holidays since it is a privilege to go on holiday especially for those going for the cheaper options, which are mainly those flying with easy jet. Easy jet would be the most impacted due to it being a low costing service. Leading to a decrease in customers and profit made by easy jet.

Strength - low prices

This will mean that easy jet will get more customers due to the low price meaning the business can make more profits this then allows them to expand to different countries with the money they have made although some people may associate low costs with poor quality therefore they may prefer to pay more for better quality travel

Weakness- limited focus on premium services

Opportunities- offering travelling packages

Threats- competition

The competition between easy get and other traditional airlines and other low cost airlines is high. If the competition increases the can lead to pricing decreases which can lead to easy jets profits decreasing due to the price being so low although it would still attract customers

Strengths:

Easy Jet relies on a single aircraft type, thus heavily reducing maintainence and logistical costs/issues for their aircraft, allowing them to use their income to advertise or improve service.

EJ is well recognised by customers due to its orange and white colour scheme, helping build up a loyal customer foundation to maintain profits.

Weakness:

They do not offer premium services.

Opportunities:

Global expansion.

Threats:

Similiar to other brands.

Assess The Strength:

Single airliner option - Reduced maintainence, fuel and logistical costs.

Easy Jet is known to only offer Airbus liners for their passengers to travel aboard. This is a benefitial strength as it ensures that costs for fuel and repairs are minimum.

Keeping costs low is a significant aim for many businesses, especially airline companies, as this ensures they are able to purchase more aircraft to widen their air-wing, while also being able to fuel their aircraft and maintain safety during flight.

Assess The Weakness:

Lack of premium services - Lack of high end interest.

One thing Easy Jet fails to deliver is any form of premium service, such as first class seating. This would reduce their customer variety and reduce income from upper class citizens looking to fly.

The reason for this is that Easy Jet targets an audience that lacks the proper finance for such services, which somewhat hinders their potential profits, leading to a threat of a slowly reducing customer base as more people seek more luxurious alternatives.

Strength- low costs/affordable

Weakness- fuel price change

Opportunity- partnerships

Threats- increased competition

The impact of the business being low cost is that they get more customers leading to the airline being able to expand by producing more aeroplanes resulting in higher profit. A negative impact can be that not many people want to use the airline as they fear it could be unprofessional and cheap.

The impact of competition to EasyJet is that they fear of losing customers as there is many other airlines similar and budget friendly in their industry. This could also impact their reputation as customers could give them bad reviews if they don’t like the facilities issuing them to change airlines, resulting in EasyJet decreasing in revenue and customers. A positive for this threat is that it could motivate the brand to advertise more effectively or give discounts to get more customers, leading to them having more customers and being a successful business.

• Strengths of EasyJet:

They are a low cost business model which offer affordable flights to a wide range of travellers. This is a positive as helps the airline attract a greater customer base, definitely consumers who are looking for lower costs. 

• Weaknesses of EasyJet:

As a business EasyJet has external exposure risks to fuel prices as currency exchange rates have risen and a lot of weather disruptions. Due to these risks EasyJet has a possibility of impact on their probability.

• Opportunities of EasyJet:

Expanding into new markets, EasyJet have the opportunity to expand into new markets out of Europe and diverse into Asia and America. This could help EasyJet to reduce its independence on the European market. 

• Threats of EasyJet

Having increased competition from other traditional and low cost airlines. This pressures the business to higher pricing and reduction in market share.

EasyJet is known to be a low cost business allowing their customer base to widen. This is good because the company's consumers are always keeping an eye on deals and discounts. However, from a potential customer's point of view there is a chance that they think EasyJet jet is a low quality airline because of its low costs. This impacts the business as they are showing customers that their company is cheap. Having these low costs do target people who travel for leisure and for business.

Having external exposure risks on fuel prices is negative due to the probability of EasyJet’s pricing having to go up which can lead to their customers branching off to competitors, leaving EasyJet with a smaller market. 

The impact of having a decrease in customers shows the business a risk of lower probability.

Easy jet are committed to sustainability and aim to be net zero carbon by 2030.

They are massively exposed to external risks like fuel prices, exchange rates, and disruptions with the weather.

One positive of easyjet being so committed to their sustainability is that it will draw in more customers who want to help the environment. With these extra customers, there will be more revenue being generated for the company, and this means that the business will have more profit over the year which they can then use to expand as a business whether that means more aircrafts or more destinations. However, one negative could be that because of them changing all of their aircraft’s to be more environmentally friendly, the reliability could be lost as they are not the same aircrafts and are running on something other than fuel. This could make customers nervous of trying something new and may be discouraged from flying with them which could lose the business a lot of money and market share.

A threat for easyjet could be economic downturns like recessions. A negative of this could be how many people may not go on holiday during it because of the high prices of their bills that they have to pay which would make easyjet lose a lot of customers and a lot of money. On the other hand, if easyjet lowered their prices during this time, many customers would appreciate it very much and would build a relationship with the company which means trust is established and when the recession is over and prices are back to normal, easyjet will have more regular customers than they did before and will be making a lot more revenue.

One strengths of easyJet is that they have affordable prices to pay. Positive for this would be that it is affordable to pay for customers and still receive the same customer service as the other competitors. The impact of this would be inflex of customers which could increase profit into the business. However, since it’s low cost some customers may think that the quality and service would price match with the cost it has been set in the business. This would impact on the business due to loss of customers, customers not booking with the business.

One weakness of easyJet is that they have limited of flights meaning they only focus on short flights which limits some customers that want to venture out and go somewhere further.

One opportunities of easyJet is that although they mainly focus on short flights, they can always provide other options and get flights that could go further than Europe.

One main threats of easyJet is that the airline industry has a ton of competitors to compete with which they have to always find solutions of doing things better than others.the impact of this would be that it would be harder to get large amount of market share because of the amount of competitors they face.

SWOT

One strength for easy jet is that because they are a cheap airline based in England, many people would use easyJet’s services due to the low cost.

A weakness for easy jet however, would be due to such a low cost, this means that easy jet has to budget all the things they have to have in the business to make sure they make a profit.

One opportunity for easyJet is that, because they are such a well know airliner, this gives them a chance to expand there business more

One threat for easyJet would be that easyJet has many competitors and due to the company being in the airline market, if something goes wrong with one of easyJet’s flights this would cause customers to choose a different airliner in the future.

Strength p/d

One positive of easyJet being a cheap affordable airliner is that easy jet will have a good portion of the market and lets of recognition due to being reasonably priced.

One disadvantage of this though is however, if something goes wrong on one of the flights due to easyJet being such a well known company, this means many people would rather use its competitors services instead.

Threats analysis,

Due to the amount of competition in the market that easyJet has to face, easy jet will have to come up with a selling point for there service that differs them to there competitors and make them stand out in the market. This is because, if easy jet struggles to show any differentiation to its competitors customers will end up using other airliners in the market due to no difference between the other companies.

This is a big threat as this could lead to easyJet losing control of a big percentage of the airline market in the uk.

Strength=multi national business meaning there operate in lots of places

Weakness=poor customer service

Opportunities= expending to new markets across the world

Threats= rival cheap companies such as ryan air.

Strength- With EasyJet being an multi national business this enables this enables a much larger customer base. Operating on a multi national scale shows how successful the business. This also enables more potentional customer from across the Europe area. For the business environment this encourages a driving force to make an impact on the market and get a bigger market share value.

Threats-companies such as ryan air are known for their cheap prices competing with east jet. They offer the exact same flight for a cheaper price meaning that the customers will have to prove their loyalty to the brand in order to keep it going .

Weakness- limited brand differentiation

Opportunities-expanding into new markets

Threats-staff shortages

Strength- Easy jet has strong brand recognition, this benefits the company massively as people talking about it brings more and more attention towards them. This is useful because it means more potential customers.

Weakness- Limited brand differentiation could possibly become a bigger issue then it currently is. The fact that easy jet does not have many differences compared against other airline companies means that many potential customers could easily fly with another airline due to there not being anything specifically they choose easy jet for.

Opportunities- Easy jet have a large space for opportunities to arise. They could easily expand into new markets and areas to gain more custom. Having a bigger variety for people to choose from is a huge positive.

Threats- Easy jet currently are facing an issue with staff shortages. This may effect the brand representation because if people hear that nobody wants to work for them it could potentially stop other people from applying for a job with the airline.

Strength: EasyJet has a strong brand recognition and EasyJet is a well known , recognized for its orange and white livery and commitment to sustainability. This has helped the airline build a loyal customer base and attract new customers

Weakness:EasyJet’s operations are primarily focused on the European market, which doesn’t allow them to exceed their limit they can reach.

Opportunity:EasyJet can expand into new markets outside Europe, such as Asia or America.

threats:The low-cost airline industry is highly competitive, and EasyJet faces competition from both traditional airlines and other low cost carriers.

Increased competition: The low-cost airline industry is highly competitive, and EasyJet faces competition from both traditional airlines and other low-cost carriers. Increased competition can lead to pricing pressures and a reduction in market share.

Weaknesses- lots of competitors

Opportunity- the low prices means they might be able to out compete their competitors, they could expand into several different countries as they only operate in 36 countries so far.

Threats- rising fuel crisis is causing costs to increase this can lead to an increase in the prices leading to a decrease in reputation as a cheap airline company, as a result of this the company will suffer with lower sales and customers will find better alternatives as easyJet is not a large company.