MKT 1014 by LIM WEI QING https://padlet.com/19002310/dqyact3w0v758wr1 en-us 2020-08-26 03:46:44 UTC 2025-10-27 05:25:28 UTC hello@padlet.com Activities 19002310 https://padlet.com/19002310/dqyact3w0v758wr1/wish/699310804
1. Creating 60 Sec Group Member Introduction Videos on Group Assignment Padlet Links.

2. Group members should contact Group Leader for planning of coursework. 
]]> 2020-08-26 06:26:10 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/699310804 20033197 https://padlet.com/19002310/dqyact3w0v758wr1/wish/709134301 Leong Li Wen 20033197 ! :D]]> 2020-08-31 15:35:46 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/709134301 https://padlet.com/19002310/dqyact3w0v758wr1/wish/711913319 Lim Yi Xuan 19028406
:>]]> 2020-09-01 14:50:42 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/711913319 20028833 https://padlet.com/19002310/dqyact3w0v758wr1/wish/712035976 Lu Kai Xin 20028833
:p]]> 2020-09-01 15:19:25 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/712035976 Lim Wei Qing 19002310 19002310 https://padlet.com/19002310/dqyact3w0v758wr1/wish/712291312 cringe n awkward lmao don’t watch it🤧 im like 自黑ing  HAHAHAHAHA
Add on to my goal: NEVER SLEEP DURING LESSONS🥱+ Jenn]]> 2020-09-01 16:19:19 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/712291312 FO SI HUI 19029305 fosihui528 https://padlet.com/19002310/dqyact3w0v758wr1/wish/712319471 🥴🥴🥴]]> 2020-09-01 16:26:15 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/712319471 20028833 https://padlet.com/19002310/dqyact3w0v758wr1/wish/713729566 Lu Kai Xin 20028833
:P]]> 2020-09-02 02:07:15 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/713729566 Lee Ming Kang 19035443 mingkanglee222 https://padlet.com/19002310/dqyact3w0v758wr1/wish/713834450 Lee Ming Kang de intro]]> 2020-09-02 03:13:50 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/713834450 Dr. Tamana https://padlet.com/19002310/dqyact3w0v758wr1/wish/713854542 Great Job this group..........good to see interesting videos :) Jenn yes do not sleep in my classes :))

Start working with your marketing plan]]> 2020-09-02 03:27:57 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/713854542 Marketing Plan 20028833 https://padlet.com/19002310/dqyact3w0v758wr1/wish/727679572 Company: Subway 

Problem: 
1)harder for introverts to order 
2) no diversity
3)lack of choices

Solution:
1) paper to order/ online/ app 
2) poke bowl, juice
3) include more options ( eg: vietnam sauce etc./seasonal)

a)Segmentation
  1. Consumer markets 
  • Geographic: city 
  • Demographic: middle income/ high income family/ all age group/ all gender 
  • Psychographic: fitness, health conscious individuals, individuals who are in a rush(working/ students) working individual middle - high social class , halal based 
  • Behavioral : 
  • a) Loyalty: Loyalty card, redemption card, 
  • b)occasions: advertisements in the afternoon ( popular times for lunch)
  • c) benefit: nutrition, easy to pick-up and go food 
  • d)  usage rate: medium 
  • e) user status: non users, ex-users 
     2. Targeting 
  • Differentiated marketing 
  • Company resources: 
  • Product variability: healthy food & beverage, more variety of ingredients & condiments 
  • Product life-cycle stage: decline 
  • Market variability: customization available.
  • Competitor: stuff’d, mcd, kfc, starbucks, dominos, burger kings  
    3. Positioning 
  • Competitive advantage: manual operation( staff prepare in front of customers, according to the customization of orders) Customers can see food freshly made, Variety of sauces, bread and vegetables, fast service. 
  • Green image = healthy 
  • Value proposition: the same for sameNi hao ma wei qing
b) 4Ps
  1. Place 
  • City, R&R
    2. Price 
  • Mid range  
    3. Product 
  • Biodegradable container/box ( macam MCD punya), 
  • sandwich/poke bowl/ juice= health 
  • App = convenient 
  • Can target new segment= senior citizen 
    4. Promotion 
  • Voucher 
  • Coupon 
  • Loyalty card/ redemption card 
(C)SWOT
  1. strength
-strong customer relationships 
-strong brand image and loyalty 
-healthier diet benefits
  2. Weakness
  • Old-fashioned looking restaurant 
  • Services provided have low satisfaction and inconsistent 
  • High employee turnover 
  • Lack of innovation in their menu
  3. Opportunities
-Increasing popularity for healthier options
-Drive thru
-Increasing availability of food delivery services
-Diversification
  4. Threats
  • Other franchises (Mcdonalds, Starbucks)expand faster than Subway
  • Consumers are changing to buy food from online platforms and this may lead to physical stores having lesser sales.
  • Having lawsuits and causing bad reputation.
  • Had lied to the consumer (the footlong size)before and the consumer is not trusting Subway like before.
]]> 2020-09-08 15:24:20 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/727679572 Prototype 20033197 https://padlet.com/19002310/dqyact3w0v758wr1/wish/750127870
  • Marketing objective: to increase sales revenue/ generate profit in 6 months, by $300,000 ( find the average of how much they make per month) 
    • Add the app idea into positioning 
    1. App, ipad replace order list (SMART), 
    2. Questions for google form: 
    -Section A 
    ( ala cart/ whatever is on the menu) ( with a selection of set/ not set) 
    1. Type of bread 
    2. Toppings 
    3. Fresh veggie 
    • Section B (customization/ preset) 
    1. Section B1 (in menu de)
    2. Section B2 ( customization) 
    3. Salad bowl 

    ]]>     2020-09-16 01:28:53 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/750127870     Dr. Tamana https://padlet.com/19002310/dqyact3w0v758wr1/wish/750330408 Fantastic idea for showing prototype :) I have submitted my choice and looking forward for yummy salad bowl ..............Well Done students !]]> 2020-09-16 03:11:17 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/750330408 Dr. Tamana https://padlet.com/19002310/dqyact3w0v758wr1/wish/770746067 Well Done for SWOT analysis]]> 2020-09-23 03:29:31 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/770746067 Positioning map 20033197 https://padlet.com/19002310/dqyact3w0v758wr1/wish/790003552 2020-09-30 01:07:52 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/790003552 Dr. Tamana https://padlet.com/19002310/dqyact3w0v758wr1/wish/790164296 Good Job for Positioning map

    ]]>     2020-09-30 03:33:55 UTC https://padlet.com/19002310/dqyact3w0v758wr1/wish/790164296