GREEN MARKERTING by Randu rasanjana https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv Digital Poster Presentation - Group 03 en-us 2022-06-28 17:28:18 UTC 2022-07-06 05:27:33 UTC hello@padlet.com 1. What is Green Marketing rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233283629 Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet.]]> 2022-06-29 09:30:38 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233283629 2. Important of green marketing rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233285778
  • Reduce the negative impact of production on the      environment
  •  Save energy, reduce the use of natural resources and carbon footprint
  •  Produce recyclable products
  •  Ensure long-term growth of business
  •  Implement innovations 

    • ]]>     2022-06-29 09:34:23 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233285778     5. Green marketing strategies rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233286937
  • Sustainable design.
  • Green pricing.
  • Responsibility.
  • Sustainable packaging.
    • ]]>     2022-06-29 09:36:20 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233286937     3. Green marketing examples rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233287877
  •  Go paperless in the office.
  • Encourage remote work or telecommuting to reduce gas   emissions.
  • Use power-saving light fixtures and bulbs.
  • Buy remanufactured ink and toner.
  • Install hand dryers in bathrooms.
  • Use green-friendly cleaning products.

    • ]]>     2022-06-29 09:38:08 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233287877     6. Disadvantages of Green Marketing rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233288237
  • Green washing
  • Costly Green Certifications
  • Change leads to costs
  • It’s a marketing campaign that can become quite complex. 
  • Perception can affect how people approach your brand.

    • ]]>     2022-06-29 09:38:50 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233288237     7. Traditional Marketing Vs Green Marketing rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233312491
  • Traditional marketing focus on outbound marketing and green marketing focus on inbound marketing.
  •  The goals of traditional marketing and green marketing.
  • Decision making.
  • Traditional marketing focuses on tangible goods but green marketing focuses on providing a product as a service.  


    • ]]>     2022-06-29 10:22:25 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233312491     4. Principles of Green Marketing rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233314479
  • Consumer-Oriented Marketing
  • Customer Value Marketing
  •  Innovative Marketing
  •  Mission Marketing
  •   Societal Marketing

    • ]]>     2022-06-29 10:26:08 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233314479     rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233346361 2022-06-29 11:28:22 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233346361 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233539717 2022-06-29 16:27:51 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233539717 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233540259 2022-06-29 16:28:47 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233540259 8. Green Marketing Ideas https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233540984
    •  Use recycled materials.
    •  Consider using bulk email service.
    •  Upgrade equipment and vehicles.
    •  Highlight that your company is eco friendly.
    •  Invest in social media marketing.
    •  Support environmental initiatives.
     
    ]]>     2022-06-29 16:29:41 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233540984     https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233541548 2022-06-29 16:30:32 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2233541548 Green Marketing Introduction theshani1112 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2234880825 2022-07-01 05:21:20 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2234880825 rasanjanarandu00 https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2235010092 2022-07-01 09:28:37 UTC https://padlet.com/rasanjanarandu00/dqvci82r8bnpoyyv/wish/2235010092