https://padlet.com/311aa/dpzvmw4lsh0y9il3 Made with a lightning strike of genius en-us 2021-10-11 19:10:11 UTC 2023-02-28 20:04:48 UTC hello@padlet.com 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1920373668 2021-11-30 13:40:33 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1920373668 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1920380932 2021-11-30 13:43:18 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1920380932 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1932292051 2021-12-06 23:07:30 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1932292051 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948176564 & Other Stories is under the H&M group. I've used GlobalData to help with my SWOT within the brand report. Something which really helped me when working on my brand report was the SWOT analysis section on GlobalData. It gave me an insight into some examples I can include into my own SWOT.

Strengths of the H&M group
- Wide geographic presence. I'd say this includes & Other Stories, because the brand works in multiple countries across Europe and North America. ]]> 2021-12-14 22:56:42 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948176564 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948179021 & Other Stories is growing rapidly, with the expansion to US multibrand retailer, Nordstrom

What this will do?
-Bring in a new demographic of customers
-Open the brand up to different regions within the US

]]> 2021-12-14 22:59:18 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948179021 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948190740 2021-12-14 23:12:32 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948190740 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948193179 2021-12-14 23:15:28 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948193179 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948263999 2021-12-15 00:22:46 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948263999 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948883404 The brand is constantly stepping up their game, and they strive to give the best service to customers, one of their latest instalments is a fragrant vending machine in Paris, which is filled with fan favourites from the bath and body range.]]> 2021-12-15 08:25:00 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948883404 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948900403 SWOT analysis on GlobalData regarding H&M Hennes and Mauritz]]> 2021-12-15 08:35:31 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948900403 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948902760 2021-12-15 08:37:05 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948902760 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948907907 Across the H&M group, the company works with approximately 630 social media influencers, according to GlobalData. Although this is a large number, I expected there to be more due to how big the company is, and how many brands are under the group, such as Weekday, Monki, & Other Stories, COS, and many more.]]> 2021-12-15 08:40:37 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1948907907 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949152956 2021-12-15 11:25:53 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949152956 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949156313 2021-12-15 11:28:21 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949156313 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949192039 2021-12-15 11:52:55 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949192039 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949198655 Using GlobalData has helped me find some useful information for the PEST part of the brand report.

For example, some of the following technological themes which have impacted the H&M group include, social media and cyber security.

Factors I mentioned in my PEST analysis include COVID 19, Brexit, social media, Millenials, Gen Z, and the boomer generations.]]> 2021-12-15 11:57:43 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949198655 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949211936 2021-12-15 12:06:57 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949211936 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949215949 & Other Stories is promoting sustainability by working with the brand, Sellby, which supplies second hand goods.

The brand also has its own vintage store in Stockholm. I think they should expand their vintage shops into different countries and regions.]]> 2021-12-15 12:09:31 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949215949 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949395409 According to this data I've analysed from GlobalData, I've noticed that the H&M groups deals have significantly dropped over the past 10 years. From $5 million in 2010, to only $1 million in early 2019. (US$)]]> 2021-12-15 13:35:32 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949395409 311aa https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949408042 However, during the later half of 2019, the H&M brand saw its deals sore to the highest they've ever been.]]> 2021-12-15 13:40:22 UTC https://padlet.com/311aa/dpzvmw4lsh0y9il3/wish/1949408042