Advertisement Techniques by Alessandra Rincon

Bandwagon

alessandrarincon — 2025-04-28 15:06:24 UTC

This is a bandwagon advertisement because it says "America's favorite Cereal" which basically means that you should follow the American's and since they all love it, you would too.

Celebrity Endorsement

alessandrarincon — 2025-04-28 15:13:07 UTC

This is a Celebrity Endorsement because it includes Jennifer Aniston, which is a well known actress who played Rachel in the show "Friends." Many TV show fans know her for her flawless hair, which makes the hair product appealing to those who want hair like hers.

Emotional Appeal

alessandrarincon — 2025-04-28 15:17:37 UTC

This is an example of an emotional appeal because a child who is noticeably sick is shown which makes the viewer feel bad and want to help this child. It triggers the viewer to donate to the cause and help make a difference.

Wit and Humor

alessandrarincon — 2025-04-28 15:24:39 UTC

This is an example of Wit and Humor because it shows a lion before "using" this hair product and it shows it's untamed natural mane, and then it shows the after, and the lion's mane looks perfect and like human hair, this would most likely make the viewer laugh because very obviously, a lion's mane is supposed to look crazy and untamed, not slicked down and perfect like a human.

Price Appeal/Free Gifts

alessandrarincon — 2025-04-28 15:31:41 UTC

This is an example of a price appeal because it uses the "Buy 1, Get 1 Free" phrase which draws viewers in to buy a pizza so that they can get a second pizza for free.

"Natural" Appeal/Scenes of Nature

alessandrarincon — 2025-04-28 15:38:46 UTC

This is an example of a natural appeal/scenes of nature because it uses plants in the background and says "Find the pure plant essences for your hair" which is connecting the product to plants, telling the viewer that this product is natural and pure.