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      <pubDate>2017-03-23 14:32:27 UTC</pubDate>
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         <title>Planning Effective Advertising</title>
         <author>xxing1090</author>
         <link>https://padlet.com/xxing1090/dmjbjno9ks5c/wish/162146665</link>
         <description><![CDATA[<div>*Product Advertising<br>*Brand Advertising<br>*Corporate Advertising</div>]]></description>
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         <pubDate>2017-03-23 14:35:56 UTC</pubDate>
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         <title>*Brand Advertising</title>
         <author>xxing1090</author>
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         <pubDate>2017-03-23 14:44:03 UTC</pubDate>
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         <title>*Corporate Advertising</title>
         <author>xxing1090</author>
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         <pubDate>2017-03-23 14:45:37 UTC</pubDate>
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         <title>The Advertising Agency</title>
         <author>xxing1090</author>
         <link>https://padlet.com/xxing1090/dmjbjno9ks5c/wish/162152501</link>
         <description><![CDATA[<div>A company that specializes in creating advertising.</div>]]></description>
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         <pubDate>2017-03-23 14:49:23 UTC</pubDate>
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         <title>Advertising Agency Personnel</title>
         <author>xxing1090</author>
         <link>https://padlet.com/xxing1090/dmjbjno9ks5c/wish/162152885</link>
         <description><![CDATA[<div>*Account executive-a business executive who manages the interests of a particular client, typically in advertising.<br>*Account planner-Advertising account planners work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.<br>*Media planner-Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies.<br>*Art director-An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. <br>*Copywriter-a person who writes the text of advertisements or publicity material.<br>*Creative director-Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.<br>*Producer-a person responsible for the financial and managerial aspects of making of a movie or broadcast or for staging a play, opera, etc.</div>]]></description>
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         <pubDate>2017-03-23 14:50:14 UTC</pubDate>
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         <title>The Planning Process</title>
         <author>xxing1090</author>
         <link>https://padlet.com/xxing1090/dmjbjno9ks5c/wish/162158029</link>
         <description><![CDATA[<div>1.Advertising plan<br>2.Advertising campaign--<br>  Set objectives<br>  Determine the budget<br>  Develop the creative strtagy<br>  Select and schedule the media<br>  Develop the creative concept<br>  Produce the advertising<br>  Evaluate the plan's effectiveness</div>]]></description>
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         <pubDate>2017-03-23 15:02:32 UTC</pubDate>
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         <title>Select the Media</title>
         <author>xxing1090</author>
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         <description><![CDATA[<div>*Cost<br>*Reach<br>*Frequency<br>*Lead time<br>*creative Brand and Corporate Fit</div>]]></description>
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         <pubDate>2017-03-23 15:11:00 UTC</pubDate>
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