Launch! Screw Loose by Clementine Mitchell

Group mindmap - idea for direction of project

2024-01-17 12:16:48 UTC

Ideas for group/project name (current: Screw Loose), concept, and aim(s)

2024-01-17 12:18:28 UTC

VL

2024-01-18 15:14:36 UTC

VISUAL LANGUAGE - AESTHETIC INSPO FROM BARBARA KRUGER

Tone of voice

2024-01-18 15:15:43 UTC

Tone of voice

2024-01-18 15:16:41 UTC

Tone of voice

2024-01-18 15:17:11 UTC

Tone of voice

2024-01-18 15:20:41 UTC

VL

2024-01-18 15:22:21 UTC

VISUAL LANGUAGE - SHAPES

Materials

2024-01-18 15:24:59 UTC

Materials

2024-01-18 15:25:21 UTC

Materials/Processes

2024-01-18 15:26:18 UTC

Materials/Processes

2024-01-18 15:27:04 UTC

Materials

2024-01-18 15:27:55 UTC

Materials

2024-01-18 15:28:20 UTC

VL

2024-01-18 15:29:45 UTC

VL/Processes

2024-01-18 15:29:54 UTC

Materials/VL

2024-01-18 15:30:55 UTC

VL

2024-01-18 15:31:28 UTC

Materials/VL

2024-01-18 15:31:52 UTC

VL

2024-01-18 15:33:18 UTC

ILLUSTRATIVE

Association and Placement

2024-01-18 15:34:19 UTC

Work alongside charities such as Mind to reach a larger audience via the mental health sector
Advertise in newspapers to reach an older audience
Advertise on billboards to reach a wider audience

Tone of Voice

2024-01-18 15:38:33 UTC

Google doc: Screw Loose

2024-01-18 15:58:46 UTC

Key points and outcomes

2024-01-18 17:43:22 UTC

Possible font/font inspiration

2024-01-20 11:20:46 UTC

Possible font/font inspiration

2024-01-20 11:21:02 UTC

Possible font/font inspiration

2024-01-20 11:21:30 UTC

Possible font/font inspiration

2024-01-20 11:21:48 UTC

Possible font/font inspiration

2024-01-20 11:22:07 UTC

Possible font/font inspiration

2024-01-20 11:22:25 UTC

Possible font/font inspiration

2024-01-20 11:22:39 UTC

Possible font/font inspiration

2024-01-20 11:23:01 UTC

Possible font/font inspiration

2024-01-20 11:23:26 UTC

Brand design inspiration

2024-01-20 11:45:05 UTC

Brand design inspiration

2024-01-20 11:45:36 UTC

OCD stigma (Mind website)

2024-01-20 11:47:28 UTC

OCD stigma (Mind website)

2024-01-20 11:47:50 UTC

OCD stigma (Mind website)

2024-01-20 11:48:11 UTC

OCD stigma (Mind website)

2024-01-20 11:51:13 UTC

OCD stigma (Mind website)

2024-01-20 11:51:37 UTC

Autism research

2024-01-20 11:52:18 UTC

Punk inspiration

2024-01-20 11:53:15 UTC

Punk design inspiration

2024-01-20 11:54:13 UTC

https://designmuseum.brussels/wp-content/uploads/PUNK-DosPedag21_EN.pdf

VL: Research / Poster Concept - Alicha

2024-01-20 11:58:33 UTC

What's so Funny about Obsessive-Compulsive Disorder? By Paul Cefalu (Stigma surrounding OCD)

2024-01-20 12:01:50 UTC

Punk colour palette

2024-01-20 12:06:38 UTC

Punk graphic design

2024-01-20 12:07:10 UTC

VL: First experiment poster - Alicha

2024-01-20 12:07:31 UTC

The reason I decided to put this guy in a suit in the middle is to portray the idea of somebody who goes to work, fixing his tie and ultimately implying a “put together” appearance. The body of the man up to the head is all a put together drawing before it leads up to a cloud of scribble where a thought bubble would normally be drawn, inferring the opposite of put together. This suggests that the man is having “out of place” thoughts which I felt describes anxiety a little well, i also included some inner thoughts and some very faintly shown reactions (to implicate these being background thoughts as they seep into the background of the brick wall) of other people more specifically, what some older people would say towards the idea of anxiety.

The brick wall was also chosen because in order to have a strong brick wall it requires cement aswell as the blocks themselves to stay put together. This could infer the cement symbolises a support system or the urgency to stay put together.

As for the colours I wasn’t really sure on the colour palette yet so this is literally just a draft to portray my first concept

Reference from What's so Funny about Obsessive-Compulsive Disorder? By Paul Cefalu (Stigma surrounding OCD)

2024-01-20 12:08:06 UTC

NHS website on Generalised Anxiety in Adults

2024-01-20 12:13:31 UTC

The idea of phobias could be a good concept to contribute to the final poster, particularly claustrophobia. I could show this with the text being more overwhelming around the subject rather than scattered randomly.

Mental health impact on UK teens

2024-01-20 12:15:26 UTC

Punk Art

2024-01-20 12:18:32 UTC

Samaritans website - looking at colours and shapes used

2024-01-20 12:55:22 UTC

AESTHETIC IDEA

2024-01-20 13:37:00 UTC

DARK ACADEMIA

AESTHETIC IDEA

2024-01-20 13:39:34 UTC

COTTAGECORE

Pop Art Aesthetic

2024-01-20 13:39:59 UTC

Pop art Aesthetic

2024-01-20 13:41:23 UTC

Aesthetic direction idea - Dark Academia

2024-01-20 13:42:00 UTC

Aesthetic pop art

2024-01-20 13:43:33 UTC

Pop art typeface

2024-01-20 13:46:51 UTC

Pop art typeface

2024-01-20 13:48:52 UTC

Dark Academia typeface

2024-01-20 13:50:39 UTC

Punk mood board inspo for colour palette

2024-01-23 20:59:52 UTC

'Mind brand' reference + design origin

2024-01-24 09:53:19 UTC

Sex Pistols - Never Mind the Bollocks, style direction + design origin

2024-01-24 09:54:12 UTC

Final typeface choices

2024-01-24 09:55:46 UTC

Colour palette option 1

2024-01-24 09:56:43 UTC

Colour palette option 2

2024-01-24 09:57:10 UTC

Colour palette option 3

2024-01-24 09:57:43 UTC

Colour palette option 4

2024-01-24 09:59:30 UTC

Colour palette option 5

2024-01-24 10:00:04 UTC

Reconsidering the name - is Screw Loose offensive or is it reclaiming the phrase?

2024-01-24 10:26:08 UTC

Chosen colour palette - two dominant colours, one background colour, and one neutral tone (plus neutral black and white if necessary)

2024-01-24 12:48:09 UTC

Chosen font 1 - main headings/title

2024-01-24 12:48:57 UTC

Chosen font family 2 - subheadings, main body of text (variable within family depending on purpose of text)

2024-01-24 12:50:11 UTC

2024-01-25 09:46:09 UTC

moodboard

2024-01-25 09:46:43 UTC

Decided fonts w/ colour palette 1 (font name: Nitti Typewriter Cameo)

2024-01-25 11:03:21 UTC

Decided fonts w/ colour palette 2 (font name: Nitti Typewriter Normal)

2024-01-25 11:04:02 UTC

Decided fonts w/ colour palette 3 (font name: Nitti Typewriter Open)

2024-01-25 11:04:26 UTC

Decided fonts w/ colour palette 4 (font name: Salvation)

2024-01-25 11:05:15 UTC

Nitti Typewriter Cameo - Colour palette tests

2024-01-25 11:37:23 UTC

Poster

2024-01-25 14:26:55 UTC

i decided it may be better for me to put the information in a leaflet instead of fitting it all on the poster

joyces story plan

2024-01-25 16:22:00 UTC

alicha's poster

2024-01-25 16:25:27 UTC

Logo design 1

2024-01-25 16:28:16 UTC

Logo design 2

2024-01-25 16:28:35 UTC

logo design 3

2024-01-25 16:32:15 UTC

Ink and charcoal experiments

2024-01-25 16:34:42 UTC

For character design conceptualisation

Charcoal experiments

2024-01-25 16:36:10 UTC

For character design conceptualisation

Charcoal experiments

2024-01-25 16:37:47 UTC

For character design conceptualisation

Character design concept sketches - using shape language

2024-01-25 16:39:10 UTC

Further experiment with character representation of OCD, conceptual sketch

2024-01-25 16:40:30 UTC

mind map for film

2024-01-25 16:45:57 UTC

Brand design

2024-02-01 10:08:28 UTC

Updated Poster (Typo & Font fix)

2024-02-01 12:20:53 UTC

Character designs

2024-02-01 16:19:47 UTC

Character designs in colour palette

2024-02-01 16:20:35 UTC

Comic page 1 work in progress

2024-02-01 16:21:09 UTC

Comic page 2 work in progress

2024-02-01 16:21:33 UTC

INFORMATION LEAFLET

2024-02-01 16:25:15 UTC

filming process

2024-02-01 16:43:33 UTC

Website

2024-02-01 16:47:15 UTC

Tote bag

2024-02-01 16:47:47 UTC

Presentation video (available till 16.02)

2024-02-09 18:07:54 UTC

Panel Close-up 1

2024-03-09 13:19:46 UTC

Panel Close-up 2

2024-03-09 13:19:55 UTC

Stickers Flyer and Comic

2024-03-09 13:20:15 UTC

Panel Overview

2024-03-09 13:20:26 UTC