Committee on Alumni Affairs March 24, 2022 by Patty Gabriel https://padlet.com/pattygabriel33/dkmw9z1em9sjve81 How should we build and leverage peer to peer engagement to help achieve our campaign engagement goals? en-us 2022-03-01 19:58:54 UTC 2022-03-29 14:02:40 UTC hello@padlet.com In Sales, the easiest customer to sell to is one you've already made a sale, so first retention, and then re-engagement second, are probably the lowest acquisition cost methods https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112438876 This will allow us to meet the 200k goal the fastest, but not necessarily engaging communities we have not previously reached. ]]> 2022-03-24 18:24:32 UTC https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112438876 Part of the answer to this depends on how much the University is will to spend on acquisition costs https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112442845 There are likely areas of the alumni base that are much harder to reach, on margin, than others, but it could be valuable to make inroads to a new area (even among unengaged alumni). ]]> 2022-03-24 18:27:01 UTC https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112442845 Looking at segments that are over-indexed, probably an indicator of highest opportunity at lowest acquisition cost https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112453514 Perhaps there is something particular about those segments that lead to a higher propensity to participate. ]]> 2022-03-24 18:33:50 UTC https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112453514 Current students are a pretty captive audience, seems like a good focus at a low acquisition cost https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112459527 Of course, the whole, "give after paying tuition" issue comes up.]]> 2022-03-24 18:37:47 UTC https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2112459527 In Sales, the easiest customer to sell to is one you've already made a sale, so first retention, and then re-engagement second, are probably the lowest acquisition cost methods pattygabriel33 https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2113607912 This will allow us to meet the 200k goal the fastest, but not necessarily engaging communities we have not previously reached. ]]> 2022-03-25 11:16:41 UTC https://padlet.com/pattygabriel33/dkmw9z1em9sjve81/wish/2113607912