Small business -Assessment by Andreea Raluca Fanu

2.Solution

lon181003001 — 2021-03-24 12:18:30 UTC

To gain the peak of success, both of the directors of Imaginera Limited, Michelle Katherine and Toby John have to choose a similar type of leadership technique that will be suitable for them in keeping the employee calm and motivated always. This is also a criterion of prevailing equality in the workplace. They have to adopt this strategy as soon as possible. They have to choose a fixed leadership type that will be suitable in the organization (Hodgetts, 2016). They can choose democratic leadership style, transactional, transformational, autocratic , laissez-free, or anything else according to their choice. But in the perspective of this organization, the democratic style of leadership is more suitable than anything else. To adopt a democratic style of leadership, they have to be properly trained and they also have to possess proper knowledge about this type of leadership (Kipnis, and Lane, 2017). They can choose any of the strategies. But as a renowned company , they are already a target of talented graduates. The cluster of graduates that they have created inside the organization are the potential asset of themselves that they can use to gain new ideas, methods, techniques, and so on. To access these ideas, they have to open the door of providing opinions to themselves that they can use to express their feedback. Then the leaders will be able to use these feedbacks as their potential advice.

3.Key Activities

lon181003001 — 2021-03-24 12:18:51 UTC

Imaginera limited it is software develop company that is responsible for creating a large scale, line of business applications in Software Engineering, Software Architecture and Design, Software Development, .NET, and Reinsurance.

These include:
-Underwriting platforms
- Modelling and structuring tools
- Pricing models
- CRM and diary management systems
- Finance and management reporting suites

Imaginera gives a lean, efficient more profitable future for the business with a software designed to reduce manual input and support processes.

The company aim is to offer solution not only features and help to guide to get the right solution using the right technology for the success. The company it is specialised in building software for insurance and reinsurance industry that provide software solution.

Imaginera was established to offer quality software solutions which are focused on user experience, client requirements and technical excellence, rather than offer and support a wide variety of software languages, they focus solely on the Microsoft .NET framework. This allows them to have greater depth of knowledge and or you to work with experts rather than generalists. Imaginera help the customer to improve the business and this will involve Imaginera team to understand where each customer business is and where they need to improve. That’s why imaginera is more than a software house and more than a consultancy business is the perfect combination between market knowledge and technical excellence.

4.USP

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A Unique Selling Proposition (USP) it is what make your company products different then the competition. Having an USP to stand out it is essential for the business as will give an unique position within the market and makes your products more attractive to the consumers.

Imaginera USP in the market is that their products are the perfect combination of market knowledge and technical excellence. Imaginera’s combination of real-world business experience and technical expertise offers a unique, cost-effective opportunity to improve business process in the dynamic marketplace.

Three core areas differentiate Imaginera from other software consultancy companies.

First is that the team member that they have been assembled to provide knowledge and up-to-date technology skill set giving optimal solution tailored to the requirements of the customers.

Second one is that Imaginera adopts a well structured and client focused approach software wich incorporates everything that customers will expect. And the third one is that the Imaginera produce well-architected, bug free, high performance, user-focus solution with an attractive interface.

The awards show that their products are one of the best from the industries and costumers can be confidents that they choose the best company to do their insurance or to reinsurance their business. The most recent award that they win are in 2019 and they we been finalist for 2020 awards. This show that are experts in their industry and their products gives not only unicity in the market, it shows as well their efficiency and the best quality.

WINNER,

Business of the Year

Oxfordshire Business Awards, 2019

WINNER, SME of the Year

Thames Valley Business Awards, 2019

WINNER, Company Culture

Lotus Business Awards, 2018

5.Unfair advantage

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Under this aspect, it can be said that the company of Imaginera has a very dedicated team of skilled and experienced engineers who are very capable of executing their duties related to software development of any client. In this particular situation the organisation recognises the fact that the employees under their company are a major stakeholders as far as the success of the business is concerned and as a result the leadership within the internal environment give the opportunity to the engineers to express themselves and through knowledge sharing participate in decision making activities related to a particular project as well. While being engaged with the clients the engineers of this particular organisation also communicate with the stakeholders of the clients and understand their requirements (Reinsurance Software Solutions | Imaginera, 2021). As a result the software that is created at the end is a result of the incorporation of facilities which will help different stakeholders related with the client's business. The flexibility of the workforce is also one of the advantages that this particular organisation has over its competitors due to the fact that the themes of engineers within the company have been instructed to be very much flexible to meet the different types of milestone related with the project of the client.

After the completion of the project the workforce also maintains direct communication with the client in order to make sure that they are completely able to understand the implementation process of the new software and in this case it must also be mentioned that the workforce is also dedicated towards developing the capabilities of the software while it is being used in the field by the client.

6.Channels

lon181003001 — 2021-03-24 12:21:05 UTC

As far as business channels are concerned, it can be said that the organisation in this case is very much dedicated towards being accessible for its customers and in order to increase accessibility, the business has a very user friendly and easy to find website that can be opened through different browsers. The website helps in making sure that the potential consumers are able to understand details related with the organisation and the structure within the workforce. Toy site also gives an idea to the consumers about the different types of services with the organisation offers and it also gives a perspective to the potential consumers related with the execution ability of the company.

The website also gives an opportunity to the talented employees who want to be a part of the workforce within the business and as a result information regarding possible job opportunities within the company is also present on the internet. In addition to this the organisation has a dedicated contact number and also an email address which can be used to establish communication with the company in case of any business enquiry. In addition to this organisation also has a head office in Parkway Court, Oxford (Reinsurance Software Solutions | Imaginera, 2021). the business in this case also looks forward in developing its capabilities to serve the potential consumers and attend to their software solution demands, and as a result they also have a development centre situated at Bristol.

7.Customers segments

lon181003001 — 2021-03-24 12:21:25 UTC

Imaginera Limited is a software development consultancy that applies the appropriate technologies to unlock the potential of ILS, insurance and reinsurance business. Requirements of all these marketplaces are very diverse. Imaginera brings a wealth of market knowledge as well as technical experience to offer the most appropriate and elegant knowledge for the clients. Bringing innovation through new technologies is the important driver of changes in the financial sector. Insurance sector seeks to develop for fraud detection and data collection, which leads to risk identification as well as mitigation, measures (VanderLinden et al., 2018). Imaginera helps its customers by giving them the right technological support and solution.

The organisation focuses on working with insurance, reinsurance and ILS marketplace. It works with all the departments within these segments. This type of working allows it to have a profound understanding of its clients and the associated market. This, in turn, gives the organisation the ability to suggest its clients based on their requirements and best technical possibilities. The experienced team of Imaginera can work directly with the stakeholders of the target customers to enhance the impact of the investments of the client. It offers a flexibility to scale to achieve the project milestone and budget constraints. It services both technical excellence and market knowledge. It is responsible for generating large-scale business applications for the insurance, reinsurance and ILS clients. The applications include underwriting platforms, pricing model, structuring and modelling tool, customer relationship management, diary management system and finance reporting suites.

8.Cost of structure

lon181003001 — 2021-03-24 12:23:18 UTC

Cost structure of a business refers to multiple types of expenses required to run a business successfully. These expenses are mainly composed of variable costs and fixed costs. Fixed costs remain unchanged and the variable costs may be changed depending on the production volume (Sunarni, 2020). Cost structure may differ between service providers and retailers. The main elements of cost structure include production cost, marketing cost, stuffing cost, service cost, customer acquisition cost and structure of product line cost (Christ et al., 2017). A software organisation incurs cost for buying resources, delivering value and maintaining customer relationships. For small software organisations like Imaginera Limited, the key operational expenses include R&D, sales, marketing expenses and support costs. The organisation can invest 10 to 20% of the total cost in the research and development. Within that cost, the organisation can invest 5% to create innovation and it can spend the rest part to the testing. Considering the huge market competition, every small organisation tries to invest revenue more in marketing than in R&D (Danylenko, 2020). Imaginera can invest 25% of revenue in sales and marketing. However, this amount may vary depending on the production. Determining the support cost is important as well for the small software solutioning organisations. The support cost is generally associated with managing requests of the customers and retaining them as clients. Imaginera has to expense a large amount of revenue for this purpose, as they may have to face many competitors in the market and they will have to retain their customer base. Besides, Imaginera will have to expense revenue for acquiring the physical resources, operational cost and labour cost.

9. Revenue streams

lon181003001 — 2021-03-24 12:23:37 UTC

Imaginera Company Revenue Sterams.
Imaginera is building the future of risk transfer.they know how to apply the right technology to unlock the full potential of the businesses.
The company work hard to understand your business processes to offer a solution that will truly improve your business.
According to their information about their revenue stream is that they employ professional with lots of experience,like financial software development,Technical direction of the business and other sales revenue,marketing revenue,broader operational roles and they creating a culture where employees and clients can equally flourish including finance, HR, Legal and marketing.The company brings a wealth of technical skill and a passion for develops the team,Imaginera company is part of the information technology services industry,they provides services such as software support, computer systems design and data, and the company have professional services sector as firms in this industry provide accounting, advertising and marketing,architeural,consulting, engineering.The company have revenue Sale and marketing product such as Self service tool to benchmark,enrich, and mornitor your company data in the systems of record.Optimizer such as to clean and enrich company and contact data for trusted data in CRM and marketig automation plat.

10.References

lon181003001 — 2021-03-24 12:23:53 UTC

1.Imaginera. 2021. Reinsurance Software Solutions | Imaginera. [online] Available at: [Accessed 1 April 2021].
2. Hein, A.M., Jankovic, M., Feng, W., Farel, R., Yune, J.H. and Yannou, B., 2017. Stakeholder power in industrial symbioses: A stakeholder value network approach. Journal of cleaner production, 148, pp.923-933.

1.Cai, G., Laslett, L., and Jones, G., 2018. OP0016 A multicentre randomised controlled trial of zoledronic acid for osteoarthritis of the knee with bone marrow lesions software by Imaginera Limited. pp-23-33

2.Hodgetts, R.M., 2016. Leadership techniques in the project organization. Academy of Management Journal, 11(2), pp.211-219.

3.Kipnis, D. and Lane, W.P., 2017. Self-confidence and leadership. Journal of Applied Psychology, 46(4), p.291.

4.Lillegraven, S. and Haavardsholm, E.A., 2019. Subclinical Treatment Targets in Rheumatology: Lessons from Randomized Clinical Trials in Imaginera Limited. Rheumatic Disease Clinics, 45(4), pp.593-604.

1. .Imaginera. Financial information [online] https://www.dnb.com/business-directory/company-profiles.imaginera_limited.9c2684dfe3d3a429c282df8f82c2e058.html
[Accessed 2 April 2021]
2. Campbell-Kelly, M., Garcia-Swartz, D.D.: From Products to Services: The Software Industry in the Internet Era. Business History Review. 81, 735-764 (2007)
3. Imaginera management and employees [online] https://companycheck.co.uk/company/08666898/IMAGINERA-LIMITED/companies-house-data
[Accessed 2 April 2021]

1. Problem

lon181004003 — 2021-03-24 16:07:32 UTC

Imaginera Limited is a domestic software development company. Since their establishment 7 years back, they have been working as a strong contender in this sector with reputation. Their organizational structure includes 2 directors who make most of the organizational decisions. Besides their success in the industry, they also have various problems that are hampering their achievement of the highest success.
The major factor is in their leadership strategy that needs to be more modified in order to achieve the highest success (Lillegraven, and Haavardsholm,2019). As there are two distinct leaders in the organization, sometimes the leadership technique and method among these two differ from one another. That creates a contradiction in the organization. This type of contradiction is very much harmful for the entire organization from many perspectives. Currently, they possess almost 50 employees. That is why they are listed as a small-size company. Among this small number of employees, the use of different leadership methods is not suitable. Sometimes both of their decisions go in the opposite direction that creates an awkward situation among the employees (Cai, Laslettn, and Jones, 2018). This is obvious because Michelle Katherine follows an autocratic type of leadership where Toby John follows transformation leadership techniques. But this difference is to expected among two major directors of an organization. The employees who work under Toby John remain motivated always where the employees under Michelle Katherine remain under pressure where they cannot express their opinion properly to their leader. This creates a gap among these two types of employees that can be acute in some cases. In each part of organizational activities like financing, management, marketing, a similar type of leadership style is expected in any type of organization.

lon160922030 — 2021-04-04 15:30:36 UTC

Camelia Drusca-audio presentation

lon160921036 — 2021-04-04 16:08:37 UTC

Emanuel Drusca-audio presentation

Andreea Raluca Fanu -audio presentation

lon181003001 — 2021-04-04 20:44:20 UTC

Oana-Raluca Buliga

lon181004003 — 2021-04-05 18:27:05 UTC

Audio presentation.

Marvin Jones

lon170119005 — 2021-04-06 06:05:15 UTC

presentation