Level of prevention- secondary

Impact- should increase the knowledge so that they can spread awareness, make them self equipped

Platform- community radio

Prevention: Primary & Secondary

Impact: Empowerment, reduced incidence, improved health

Approaches: Counseling by clinical psychologists

Webinars: Expert talks

Mobile Apps: Risk assessments, tips, support

Events: Fairs, expos, screenings, education

Focus on individuals with sedentary lifestyle, family history of diabetes & obesity.

Levels of Prevention- Primordial & Primary Prevention- Educating about healthy lifestyle choices i.e., physical activity, diet, managing stress.

Impact- Early detection & reduction in long term complications.

Encouragement for regular blood sugar level monitoring.

Platform- Local health camps in collaboration with PHC's & NGO's.

Distribute pamphlets.

Engage people through Q&A sessions with doctors or dietitian.

Level of prevention: primordial prevention measures include improvement in the social determinants of health; primary prevention measures include modification of lifestyle factors which as causing potential risks of CVDs; secondary prevention measures such as health screenings at regular intervals; tertiary preventive measures include managing lifestyle after the treatment of the clinical conditions.

Impact: Screening will help in early detection of the risk factors, hence help the individuals to treat the conditions early enough to prevent long-term damage. It will eventually help in cost reduction and reduction of the burden of disease in the community.

Multichannel approach to reach the target audience: Awareness campaigns can be organised by the local authorities where screening can be done as well as awareness regarding symptoms and prevention can be provided to the population. Social media, mass media campaigns can also be used.

Target: Adult 35-65 ( hight risk), Young adults (prevention.

Prevention Focus: Healthy habits, early screening.

Impact: Know risks, choose healthy, get screened.

Approach:

* Community Health Camps: Free basic checkups.

* Short Workshops: Healthy eating/exercise talks.

* Local Leaders: Spread messages.

* Simple Social Media: Event info, key tips.

Goal: Increased local awareness and action.

• Social Media Campaigns (Facebook, Instagram for educational posts)

• Community Health Workshops (interactive sessions in local centers)

• Posters and Pamphlets in clinics and workplaces

• SMS Reminders for BP checks and healthy lifestyle tips

Step 2: Making a point of education from school going students to working employee and household

Step 3: Regularizing the standard protocols across the country via GOI aided technical support

Step 4: Health profile linking to the government identities, which can help in tracking and sending alerts.

Women aged 30–60 years who may delay screenings due to lack of awareness, stigma, or fear.

1. Digital media campaign

   a. Through influencers and survivor stories which will spread awareness about breast cancer.

   b. "Myth vs Fact" videos

2. Workplaces and Corporates: Organize breast health talks and on-site screening days for female employees and their spouses.

3. Pink Health Days at Anganwadi Centres & SHGs: Conduct talks, self-exam demonstrations, and distribute IEC materials to promote breast health awareness.

Strategy-

1. Take monthly parents teacher meeting to create awareness

2. Ban junk foods in the tiffin

3. Take weekly yoga and meditation sessions

🎯 NCD Focus: Type 2 Diabetes Mellitus (T2DM)

👥 Target Audience:

• Primary: Adults aged 30–60 years in urban and peri-urban areas, especially with sedentary lifestyles.

• Secondary: School-age children (for intergenerational behavior change) and community health workers (ASHAs, CHOs).

🛡️ Level of Prevention:

Primordial & Primary Prevention

• Primordial: Preventing emergence of risk factors (e.g., sedentary behavior, junk food consumption).

• Primary: Health education, promoting physical activity, and healthy diet to prevent onset of diabetes.

🎯 Impact on Target Audience:

• Short-term: Increased awareness of risk factors, improved screening rates.

• Medium-term: Behavioral change—improved diet, physical activity, reduced BMI and waist circumference.

• Long-term: Reduced incidence of new T2DM cases and NCD-related complications like heart disease and kidney failure.

📢 Multichannel Awareness Strategy:

1. Community-Level Engagement

• Diabetes Awareness Camps: Monthly camps at Urban Primary Health Centres (UPHCs) and local parks.

• Peer Educators: Trained diabetes champions from within the community (diabetic individuals who manage it well).

2. Digital & Social Media Campaign

• WhatsApp Groups: Local group messages with weekly diabetes prevention tips.

• Instagram & Facebook: Short reels on “What I Eat in a Day” by diabetic patients, myth-busting posts, infographics.

• YouTube Shorts: 1-minute videos featuring doctors discussing early symptoms.

3. School-Based Intervention

• Integrate a short module on NCDs in biology/health science subjects.

• Host “Healthy Plate” contests and morning activity sessions for parents & children.

4. Workplace Wellness Programs

• Partner with companies to offer quarterly screening, walking meetings, and healthy meal incentives in cafeterias.

• Conduct webinars with nutritionists and endocrinologists.

5. Mass Media & Print

• FM Radio: “Diabetes Hour” featuring local doctors answering questions.

• Posters & Leaflets: Distributed in pharmacies, general stores, and bus stops in regional languages.

6. Mobile Health (mHealth)

• Use SMS reminders for screening appointments, healthy living tips.

• App-based calorie tracking and walking step counter incentives.

🔄 Monitoring & Feedback Mechanism:

• Pre-post knowledge surveys during community camps.

• Monthly analytics of social media reach and engagement.

• Feedback forms post webinars and school sessions.

✅ Outcome Indicators:

• % increase in community screening for blood sugar.

• % improvement in knowledge score (before vs after).

• % increase in fruit and vegetable intake.

• % reporting increased physical activity.

  
  

Prevention: Primary and Secondary

Impact on audience: Improved health, feeling of wellness

Platform/Approach: Consulting physician on onset of symptoms, screenings, awareness talks, regular check-ups

Target audience: adults aged 35 to 60

level of prevention: Primary

prevention: Early screening, advise of diet and lifestyle modification, advise regular exercise, regular checkup of BP

Impact: Increased awareness of prevention helps in early detection of the disease and helps to take necessary steps to avoid CVD. healthy diet and lifestyle, practicing yoga and meditation, avoiding indulgence in smoking helps a lot to prevent this NCD

Target audience: Youth (21-35) years age, Old age.

level of prevention: Primordial, primary and secondary level

Impact: improved sleep cycle, better food habits (balanced diet), better mental health.

multichannel approach: newspaper articles, health magazine corners, radio, tv ads, social media apps, expert panels, campaigns, community approach, aanganwadi, health and wellness centre etc

Public awareness

Prevention Level:

• Primary: Promote healthy eating and exercise.

• Secondary: Encourage early screening and regular check-ups.

Impact: Increased awareness, healthier lifestyle choices, early detection, and better disease management.

Multichannel Approach: Social media campaigns, community workshops, print media, healthcare partnerships, and workplace/school programs.

Focus on individual with low income group,family history of NCD burden

Prevention -primordial and primary prevention-educating about stress management,healthy life style choice from the ,physical activity,.

Impact -early detection and screening ,treatment for reduction in child birth and long term complication.

Platform-UPHC,PHC or community health checkups,anganwadi workers and HHW creating awareness about NCD in the community,Vedic capsules for NCD ,radio

Level of Prevention: Primordial, Primary and secondary prevention through risk-factor reduction and early screening.

Impact on Target Audience:

- Improved awareness of heart disease risk factors,

- promotion of healthy eating,

- regular physical activity,

- smoking cessation, and

- routine blood pressure and cholesterol checks,

- leading to early detection and reduced heart-related deaths.

Platform/Approach: 1) Launch a social media campaign with short educational videos on heart-health challenges, and patient stories;

2) organize community heart-check camps;

3) collaborate with workplaces for wellness programs; and engage frontline health workers to deliver targeted counseling on heart-healthy behaviors.

Level of prevention- Primordial and Primary

Impact on target audience- Through IEC and campaigns discussing the importance of vaccination and hence breaking the myths and misconceptions around the vaccine. Making them aware about the fact that Cervical cancer is the only preventable cancer

Platform/ Approach- Through school activities, Joint parent and children activities, meetings, community campaigns

1️⃣ Target Audience

• Primary Target:
  Adults aged 30–55 years in urban areas (sedentary workers, overweight individuals, family history of diabetes)

• Secondary Target:

  • Adolescents (15–19 years) – for lifestyle modification

  • Workplace employees (corporate & government offices)

  • Women (especially homemakers influencing family diet)

2️⃣ Level of Prevention Included

🟢 Primary Prevention

• Promote healthy diet (low sugar, high fiber)

• Encourage 30 minutes of daily physical activity

• Weight management campaigns

• Reduce sugary beverage consumption

🟡 Secondary Prevention

• Community screening camps (Fasting Blood Sugar, HbA1c)

• Risk assessment using Indian Diabetes Risk Score (IDRS)

• Early diagnosis and referral

🔵 Tertiary Prevention

• Education on medication adherence

• Foot care awareness

• Prevention of complications (retinopathy, nephropathy)

Main focus: Primary + Secondary Prevention

3️⃣ Objectives of the Campaign

• Increase awareness about risk factors of diabetes by 50% in 6 months

• Increase screening uptake by 30%

• Promote healthy lifestyle behavior change

4️⃣ Multichannel Approach

A 360° Integrated Communication Strategy

📱 1. Digital Media

• Social media campaigns (Instagram, Facebook, YouTube shorts)

• WhatsApp infographics in local language

• Short myth-busting reels

• Influencer collaboration (fitness experts, nutritionists)

Impact:

• High reach among working adults

• Cost-effective dissemination

• Encourages engagement and sharing

📺 2. Mass Media

• Radio jingles during peak commute hours

• Local cable TV health talks

• Newspaper articles on “Know Your Sugar Level”

Impact:

• Reaches semi-literate and older population

• Builds credibility

🏢 3. Workplace Interventions

• On-site screening camps

• Lunchtime awareness sessions

• Healthy canteen policy promotion

Impact:

• Direct access to high-risk sedentary group

• Immediate screening → behavior change trigger

🏫 4. Community Outreach

• ASHA/ANM-led community meetings

• Posters at PHCs and RWAs

• Street plays (Nukkad Natak)

Impact:

• Builds trust

• Reaches lower socioeconomic groups

🏥 5. Health System Integration

• Link with NPCDCS program

• Referral pathways to nearest PHC/CHC

• Follow-up SMS reminders for screened individuals

Impact:

• Ensures continuity of care

• Strengthens early detection

5️⃣ Key Messages of the Campaign

• “Check your sugar before it checks your life.”

• “30 minutes of walking can prevent diabetes.”

• “Family history is not destiny – lifestyle matters.”

6️⃣ Expected Impact on Target Audience

Area Expected Change Knowledge Increased awareness of symptoms & risk factors Attitude Positive perception towards screening Practice Increased physical activity & healthier diet Health Outcome Early diagnosis, reduced complications

7️⃣ Monitoring & Evaluation Indicators

• Number of people reached (social media analytics)

• Number screened in camps

• % newly diagnosed cases

• Pre & post knowledge survey scores

• Follow-up attendance rate

Strategy Local Diabetes Awareness

Target: Adult 35-65 ( hight risk), Young adults (prevention.

Prevention Focus: Healthy habits, early screening.

Impact: Know risks, choose healthy, get screened.

Approach:

* Community Health Camps: Free basic checkups.

* Short Workshops: Healthy eating/exercise talks.

* Local Leaders: Spread messages.

* Simple Social Media: Event info, key tips.

Goal: Increased local awareness and action.

PREVENTION - Primary and secondary

approach - community awareness , counseling

impact - should increase the knowledge about NCD approach

level of prevention - primary

impacts - to create awareness at community level

platform - NCD clinic