The idea is creative because Ukrainians can find the best suitable areas in Poland and can easily find where to settle without requiring any log in. Is unique because other banking companies does not provide this feature.

This campaign communicates to the consumer insights and relates to the target audience because it accomplish the wants and needs of Ukrainians. The results of the campain were 1.5M settled in poland during the war and 20.05% used the app "where the settle".