1-2 years of advertising experience, agency or Direct-to-Consumer brand preferred 

Experience working with Digital Marketing ad platforms 

Experience tracking project management tools 

Ability to create and QA reports, tables, and charts

Understanding of marketing funnel, tactics, KPIs  

Excellent communication with a Client Service orientation 

Experience working with cross-functional teams

Self-starter with a strong ability to multitask, detail oriented, can work independently, follow instructions, work on deadline 

At least 2 years experience in the industry, within a PR or Comms role

A solid understanding of media and stylist outreach

Creative eye and up to date with recent trends

Excellent project management and organisational skills

An open mind and driven by results

Confidence to present and discuss ideas to a group or team and finds feedback constructive to develop ideas further

Experience in brand and digital marketing, ideally gained from a multi-channel retail business in the premium/luxury sector 

Strong knowledge of media landscape for premium customer segmentation  

Strong in execution and delivery orientation – able to plan, manage and adapt multiple projects at the same time 

Expert in the full marketing mix – able to plan and execute campaigns across both traditional and digital media, using a combination of paid search, affiliate and influencer channels, digital display, relevant social media, events and animations 

Excellent in numeracy and analytical skills and able to synthesise large amounts of data and information into concise recommendations and action for the company 

Collaborative, open and transparent 

Strategic lead across all organic social media channels: Instagram, TikTok & YouTube.

Set clear and ambitious, specific KPIs that measure performance and provide insight to optimise future performance.

Work collaboratively with the content team to balance best practice, data lead findings, and creativity to drive strong social metrics from both planned and reactive social content.

Take responsibility for maintaining a unified brand message, image, and tone of voice between social media and all other communication channels.

Stay on the pulse of social industry developments. Identify future opportunities to develop Adanolas social media strategy and create compelling business cases.

Align your reports personal KPIs and development path to that of the team and the business. Set specific but ambitious personal KPIs.

Assist in the management, execution and optimization of digital marketing channels (Paid Social, Paid Search, Display).

Manage and track daily performance of ads in-platform, including creative and feed management.

Traffic the accuracy of campaign creative, linking, data.

Project coordination & collaboration with key cross-functional partners to develop campaigns and support business strategies on multiple digital properties.

Execute and evaluate reporting, with thoughtful analysis and recommendations.

Generate and maintain content planners, calendars, and tracking documents; updating as campaign elements shift and new information becomes available.

Participate in vendor partnerships, ensuring all timelines are met and content is delivered as planned.

Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, ideas, and technologies to deliver on KPIs.

Develop and maintain relationships with key journalists and media outlets  

Write press release, product pieces and media alerts

Fulfil stylist outreach for increased celebrity coverage 

Act as a spokesperson for the organisation

Present monthly and quarterly reports evaluating progress against set key objectives 

Assist with developing PR strategies for seasonal launches and key brand activations 

Provide PR ideas for each new product or campaign launch, with realistic planning skills from development through to delivery 

Networking out of the setting of the office

Organising giveaways and competitions to increase brand awareness and engagement

Develop the Selfridges brand marketing strategy, ensuring key stakeholders understand the plans and objectives

Manage the planning and execution of key brand and store marketing campaigns targeting new customer acquisition, increased frequency of visit and purchase during key calendar moments – SALE events, Valentine’s Day, setting clear budgets, objectives, targets and measures of success

Manage the budget accordingly - Provide regular forecasting and reforecasting as needed

Update the wider business on performance of brand marketing campaigns and activations, and lessons learned

Amplify Selfridges voice to grow awareness and expand reach to new target audiences and customers