Wall of Wonders by Nilay Balkan https://padlet.com/nba41/dh6xq9lopcvb Saw an interesting news about a brand? Found an article others might find useful? Post it here! en-us 2019-01-10 10:36:02 UTC 2019-01-21 12:20:05 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Planets.png COO Branding nba41 https://padlet.com/nba41/dh6xq9lopcvb/wish/329767917 For those interested in COO branding, Brodie and Benson-Rea's (2016) study offers an interesting case study, and a new framework for exploring COO.

See: Brodie, R. and Benson-Rea, M. (2016), Country of origin branding: An integrative perspective, J of Product and Brand management, Vol. 25, Iss.4, pp 322-336

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