Definition:This is an early marketing concept, with the core idea that companies should focus on improving production efficiency and reducing costs to provide low-priced products. Under this concept, consumers are most concerned about the price of the product, so companies are mainly committed to reducing product prices by improving production efficiency, thereby attracting more consumers.

Introduction: In the fast-moving world of technology, Lenovo is one of leading pioneers, having a strong market presence, generating rapid earnings at once

Lenovo was founded in china which specializes in servers smartphones, personal computers,Smart TV and notebook .

Justification: Lenovo has impressive competitive advantage over it's rivals in the PC marketplace, including it's large distribution network and it's ability to expand its presence in emerging market.

Reference:

Detailed Lenovo Marketing Strategy and Case Study | IIDE

A Look At Lenovo's Strategy & Business Model (investopedia.com)

By:

-Aishath Malaak Mohamed (0371306)

-Hamad Aldossary (0371658)

-A Reem Alharby (0371214)

-Lin HangFeng (0370649)

-Zeng Jiayi (0370924)