https://padlet.com/syafiqahzahari/dgao6qywndqpygbq Current Sales Promotions & Direct Marketing Strategies en-us 2020-10-22 07:20:24 UTC 2023-03-04 23:23:58 UTC hello@padlet.com syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851516377 2020-10-22 07:21:12 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851516377 syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851520205 Examples of Price Packs]]> 2020-10-22 07:22:47 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851520205 syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851526528 (1) Advertisements
- This is by far the most used marketing strategy by McDonalds 
- The fast-food chains use online advertising which includes display-ads and search-related ads that can be seen while consumers are browsing online
- There are many advantages to using this method as it is an easy way to reach the masses, its convenient, it's cost-efficient and its very interactive and immediate]]> 2020-10-22 07:25:20 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851526528 syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851539226 (2) Omni-Channel Retailing
- Omni-Channel retailing creates a seamless cross-channel between online and traditional buying experience by combining the two in a single shopping experience 
- e.g. The McDonalds App not only provides you with the option of having your meal delivered to you, but there is also a feature which allows you to make your order online and then pick-it-up in an outlet near you]]> 2020-10-22 07:30:33 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851539226 syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851554062 (3) E-mail Marketing
- McDonald's also practices this form of direct marketing which allows the fast-food retailer to send highly-targeted, highly-personalized messages to consumers
- These e-mails include mega promotion deals as well as seasonal deals to entice the consumer into buying their products
- Other e-mails may include messages targeted at building long-term customer relationships.
- e.g. The Newsletter and the 'Welcome to the Family' emails]]> 2020-10-22 07:36:51 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851554062 syafiqahzahari https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851568238 Follow-Up
- A follow-up is the last stage in the selling process which includes the employee following up with a customer to ensure full customer satisfaction and repeat business
- McDonalds proves weak in this department because aside from the physical transaction between employee and customer, there is no follow-up question to ask how the meal was
- McDonalds should further implement this last stage by creating a rating system or review system on all their digital platforms]]> 2020-10-22 07:43:19 UTC https://padlet.com/syafiqahzahari/dgao6qywndqpygbq/wish/851568238