Session 6/7 Assignment: AI in Industry and Society by Brandon Impellizzeri

Personalized Overview

brandonimpellizzeri — 2025-10-05 03:12:13 UTC

The entertainment industry was the most interesting to me when it came to when AI was involved with it. It really does combine the creativity and technology to create many things. Entertainment is one of the most important things in our lives since its something that we consume everyday. Its cool how AI will be able to connect people in many different ways. During this project you will see me cover 3 different topics of examples of AI in entertainment and these include AI generated content, AI in video games, and AI algorithm in media. I think these things are super interesting and applies to me is because I see these things everyday online. Some things that I can see all the time is what AI recommends me to listen to and how games have had such big upgrades and also downfalls because of AI. AI has become apart of my life basically now, and its crazy how much its done with games and entertainment. These examples show how artist improve their content, user experience is improving, and gaming has become more real and impacting. I chose these areas to focus on because its something that we can clearly see the positives and negatives for the use of AI.

Entertainment - Ai in Generated Content

brandonimpellizzeri — 2025-10-05 19:44:56 UTC

When it comes to AI generated content it means things such as videos or certain types of music being generated by AI. The ways AI does this if someone goes to a website like chatgpt and give it a prompt to create a video it will do its best to create what they're asked to do. Some good things out of this is how fast the content is pushed out and how AI can come up with so much with just a couple of words. Some challenges that appear is how well AI can understand what a human is saying and really how creative it can be. I really find this fascinating because AI can help a human be creative to an extent and be so fun to use.

Entertainment - AI in Video Games

brandonimpellizzeri — 2025-10-05 20:07:08 UTC

Video games use AI so much nowadays to enhance the realism of how the users play and enjoy the game. Ways they do this is how npc's act in the game with the user and how some of the content is generated in the video game. Some technologies used are reinforcement learning and computer vision. Benefits is how players are amerced in with everything and some limitations are how repetitive AI can be if not treated correctly. Some challenges I can see is the ethical concerns and how it will be for kids. I enjoy what AI has done for the gaming world and making it even more enjoyable for everyone. AI's impact has made things feel more real and really enhance my gameplay.

Entertainment - AI in Video Games (picture)

brandonimpellizzeri — 2025-10-05 20:08:23 UTC

Entertainment - Ai in Generated Content (picture)

brandonimpellizzeri — 2025-10-05 20:10:20 UTC

Entertainment - AI Algorithms in Media Streaming

brandonimpellizzeri — 2025-10-05 20:20:05 UTC

AI algorithms try to give us what we like when we scroll or look up certain topics. It analyzes what we look at the most and what we interact with on daily. Some technologies involved with this is machine learning and natural language to better understand the users. Some benefits are higher satisfaction amongst users and also people being able to see what they want instead of random stuff they don't care about. Things to worry about though are privacy concerns and reliance on what AI can bring to people. From personal use I like what it does because it allows me to get information on things that im interested on at the moment.

Entertainment - AI Algorithms in Media Streaming (picture)

brandonimpellizzeri — 2025-10-05 20:21:02 UTC

Future Trends and Ethical Considerations

brandonimpellizzeri — 2025-10-05 21:43:13 UTC

The future of AI in the entertainment industry seems very promising and will bring so many more tools and how realistic everything will get. We can see with generated content how it can expand into very little work for humans with even setting up with AI to create music and videos for us to watch and listen to. We will see music albums and basically entire films be better produced by AI and in great quality. When interacting with different kinds of npc's in the gaming world, they will be enhanced to actually feel like your talking to a human being. The more advanced virtual reality will get, AI will also evolve with it and give players an even more immersive reality's. But with all of this being good there are also ethical concerns with the evolution of AI in entertainment, such things include copyright issues and AI will be taking away jobs which will leave thousands of people wondering what to do. We should also be careful with bias from AI's since they might recommend something more conservative or liberal in certain situations. Me personally I find AI to be very amusing and useful to be used by humans but shouldn't take over anything. I worry about the ethical side of things and I want people to be protected first about there jobs and how certain artist shouldn't be copy righted.

Societal Impact

brandonimpellizzeri — 2025-10-05 22:04:57 UTC

AI has the potential to take over artist jobs and music composition jobs. It does make the job easier and faster but it strips away many jobs for creative people that want to create there own music or art. Privacy is a major ethical issue since AI takes so much data from the public and stores it from media sites. People wonder how AI is storing the information it gathers and it raises some concerns if its being exploited in other ways. We also see how AI might be bias in what information it feeds to people, and can even take away peoples voices but not recommending there videos to many people which shuts out peoples voices being heard over certain topics. These are both big problems but also since AI is giving us information we like and want, that means people will be trapped in these algorithms without even realizing it, and will be getting information from sources they already trust. Which makes it all very bias since they aren't hearing other peoples words which is important when it comes to media literacy. I personally believe its okay if media is like this but some people don't know how to navigate online so they will become victim to this and we need to be able to protect them from falling into this trap. I don't want jobs to be taken away from people just because a new technology comes out, we should come up with something so AI can work alongside with them instead.

Overview Video

brandonimpellizzeri — 2025-10-05 23:45:17 UTC

To record on this website it only allows 2 minutes long unless you buy the version, so I recorded it using something else.

Reflection

brandonimpellizzeri — 2025-10-06 00:03:15 UTC

Looking over my own research process, I think I did get a good job getting a overview on everything instead of focusing only on one entertainment idea. I learned a lot about how AI interacts with media even more than I thought about how it affects our media algorithms and what it can generate. One challenge I had was trying to understand more about the ethical considerations and it helped me realize more about why AI can be such a huge problem for society if not approached carefully. I believe AI will do great things for the entertainment industry and cant wait for it.

brandonimpellizzeri — 2025-10-06 01:25:42 UTC

Forasoft(2021)https://www.forasoft.com/blog/article/ai-content-recommendation-systems?utm_source=chatgpt.comAI Content Recommendation Systems: Personalized Video Suggestions Made Easy. This article helped me understand more about machine learning and really what AI algorithms are.

Devyn Hinkle How Streaming Services Use Algorithms https://amt-lab.org/blog/2021/8/algorithms-in-streaming-services?utm_source=chatgpt.com, This article was nice at teaching me how platforms actually use AI to create algorithms for people specifically.

Zeng, Guanwei. (2023). A review of AI-based game NPCs research. Applied and Computational Engineering. 15. 155-159. 10.54254/2755-2721/15/20230827 https://www.researchgate.net/publication/382389385_A_review_of_AI-based_game_NPCs_research

With this article it helped me gain more insight on how NPC's are created and how they get inputted into games.

The Impact of Generative AI on Hollywood and EntertainmentThomas H. Davenport and Randy Bean June 19, 2023https://sloanreview.mit.edu/article/the-impact-of-generative-ai-on-hollywood-and-entertainment/?utm_source=chatgpt.com

This article helps me better understand how AI was effecting entertainment more and especially in big studios such as Hollywood.

How AI Benefits—and Threatens—the Entertainment Industry

Jul 17, 2025 https://www.morganstanley.com/insights/articles/ai-in-media-entertainment-benefits-and-risks

Lastly, I understoond so much more about the benefits and risks about using AI in the entertainment industry which was very nice to learn about.