PEO 4: Bumiputera administrators and managers  who proactively seek to improve their functional know-how and career development and demonstrate innovative management of resources and information (LOD7, LOD8)
**********************************
New PLO BAS
PLO1:  Apply knowledge and understanding of administrative science in governance .  (LOD1, PEO1)

PLO2:  Demonstrate administrative and management skills in governance . (LOD2, PEO1)

PLO 3: Integrate organizational networking with the community responsibly.
(LO3, PEO2)

PLO4: Balance values, ethics and accountability.   (LO4,PEO2)

PLO5: Lead and communicate with team members and the stakeholders.
(LO5, PEO3)

PLO 6 : Employ scientific techniques in solving governance and administrative issues. (LOD6, PEO2)

PLO 7: Manage information and seeking new knowledge and skills  (LOD7, PEO4)

PLO8: Manage and innovate in addressing local challenges. (LOD8, PEO4)

 

Within few years upon successfully completing the programme, our graduates will be:

 1.      Bumiputera corporate administrators who apply and organise broad base knowledge and administrative skills to provide  quality services to the business industry. (LO1 & LO2)

 

2.     Bumiputera corporate administrators who integrate ethical and professional values in providing services to the community, recipients and provider of the business industry. (LO3 & LO4)

 

3. Bumiputera corporate administrators who continually lead and engage in team by employing the scientific methods to provide solutions to various strategic issues facing by business organizations through effective communicative abilities. (LO5 & LO6)

 

4.     Bumiputera corporate administrators who explore managerial and entrepreneurial capabilities and utilise ICT to advance integrated knowledge and skills for their career development. (LO7 & LO8)

Validated by DrJJ. 21122016. 940am

 

The Bachelor of Digital Marketing (Hons) Programme believes that every individual can be excellent (philosophy) and the programme aims to nurture responsible and innovative digital marketing experts (purpose) in supporting the country's aspirations to digitise the economy as set out by the Transformasi Nasional 2050 (justification).

 

The Bachelor of Digital Marketing (Hons) Programme believes that every individual can be excellent (philosophy) and the programme aims to nurture responsible and innovative digital marketing experts(purpose) in supporting the country’s aspirations to digitise the economy as set out by the Transformasi Nasional 2050 (justification).

Digital Marketeers who apply knowledge, understanding and technical skills of Digital Marketing in providing services to the  industry.
(PLO1, PLO2)

PEO2

Digital Marketeers who integrate values, attitudes, professionalism and social responsibilities in digital marketing practices.
(PLO3, PLO4)


PEO3

Digital Marketeers who alternately adopt the roles of a leader and a team member, and communicate effectively in providing scientific solutions for digital marketing related problems.
(PLO5, PLO6)


PEO4

Digital Marketeers who proactively acquire new knowledge and skills for career advancement and innovatively manage resources and information. (PLO7, PLO8)