https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr Made with good vibes en-us 2020-09-17 02:11:35 UTC 2026-01-13 13:54:13 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/733154798/501c38b29912ef4c01c3c1f6aa1ece00/ezgif_1_3752ab32ad69.png bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/753885153 This article goes into depth about the effect IOS 14 will have on in-app advertisers. The new IOS will have security features that allow users to deny applications access to their data. As a result, apps will lose some of their advertisment tracking abilities and be limited in their data collention capacity.]]> 2020-09-17 02:52:31 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/753885153 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/753940604 This article explores the new stop motion advertising campaign from Expedia and Team One. Expedia has suspended most of their marketing during COVID, as the travel market is set to lose $500+ billion in COVID fallout. However, using site data, they found that people are ready to start at least thinking about travel again. 
This ad uses stop motion videography to convey the creative work people have done at home, while still depicting images of travel to motivate consumers to interact with their site.]]> 2020-09-17 03:24:25 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/753940604 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/754001209 This article warns consumers against the dangers of glass tables, and points out the injury statistics they have led to in recent years. This is not a great look for glass table manufacturers but it also provides an opportunity for one manufacturer to break away from the pact if it can effectively market a stronger proprietary glass than the rest of the industry leaders.]]> 2020-09-17 04:02:32 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/754001209 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/754062036 In this article, we get a glimpse into the changing, and budding, entreprenureal landscape. The COVID-19 pandemic has thrust many new opportunities onto entreprenuers, and by crafting their new businesses around the world's new reality, they will be able to market exciting and innovative new brands that fit hand-in-hand with the new reality we all are faced with. ]]> 2020-09-17 04:40:13 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/754062036 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/929975020 This article talks about different marketing strategies used by Microsoft during the the worldwide release of their new gaming consoles Xbox Series X/S. One marketing tactic which is particularly interesting and relates back to class is the installation of a giant 40 foot tall Xbox in the Toronto Harbourfront. This display works to promote the console but is also is a corporate sponsorship of local canadian artists, featuring art displays from five local artists.]]> 2020-11-17 02:35:38 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/929975020 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947125135 Twitch, wich is owned by e-commerce giant Amazon and is the the most popular video game streaming service right now, has become a platform for cosmetic brands to market their products and interact with consumers. This seemingly arbitrarty connection between beauty brands and a video game streaming service is actually very understandable. "Twitch’s over 17.5 million daily active users are gaining growing attention from companies beyond the gaming world." With the massive influx of daily users into twitch, it makes sense that people outside the gaming community would utilize the platform for marketing. By providing a livestream service, interaction between producers and consumers that feels genuine, these companies are able to push their brand towards new people and connect with their current consumers better than on other social media platforms.]]> 2020-11-20 21:05:05 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947125135 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947400134 This article talks about the viral TikTok video by Doggface208 and how creativity by a random person has skyrocketed the Ocean Spray brand. More specifically, this article talks about the lack of creativity held in the advertising industry of today -- an industryfocused on profits, advertising guidelines and formulas, and client wants... not consumer sentiments. This article stresses that without the ability to express their creativity freely, the millions of dollars spent by companies on advertising will continue to pale in comparison to those made by artistic rouges living life out in the world. ]]> 2020-11-20 23:39:43 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947400134 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947435496 In an extremely entertaining advertisement of their new We're Sorry It's Not Juice campaign, Capri Sun is seen doing a blind taste test of their new flavor with young children; only their new flavor is just water. The negative reactions are very funny. However, apart from the amusing antics of their new advertisements, this initiative by Capri Sun to provide water to Illinois schools which have shut water fountains (due to COVID-19) is a thoughtful donation by a legendary brand. 

This donation should, all things considered, also have a positive effect on the health of the brand as acts of social consciousness are appreciated more and more by society. By bringing their distinct packaging into schools in this way, the company will be able to extend their brand reach into young minds and drive product demand as well as being socially impactful]]> 2020-11-21 00:10:21 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947435496 bobbyleonhardt https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947473620 This article goes into great depth about how advertisements shape our perceptions of others. Backing this claim with data from a U.N. survey. 

This is a troubling scenario, espescially considering the exposure youth have to advertisements from an early age. This article urges companies not to cast people into stereotypical roles and to actually reflect the diversity of human lives in their campaigns moving forward. It also talks about how advertisement should be more than just a means for a money making end; instead they say that advertisements can be a catalyst for positive change in the world.]]> 2020-11-21 00:47:48 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947473620 https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947538685 This article talks about how Kraft Mac & Cheese, a staple in US households, saw backlash on social media after their "Send Noods" campaign was taken poorly by parents claiming it was an unsafe message for children to potentially be exposed to. Nuance and finesse are important when a household brand makes a racey advertisement, and this particular one had neither. Despite good intentions during a pandemic (the campaign was meant to have people send Mac & Cheese to their loved ones during COVID-19 shutdowns), the unsubtle promiscuous nature of the add was not taken well among parents. 

The advertisement was admittedly entertaining and spurred sales and brand interaction, but the backlash on social media the brand faced forced them to pull the ad prematurely.]]> 2020-11-21 02:00:30 UTC https://padlet.com/bobbyleonhardt/dfcpupkw18audsjr/wish/947538685