Bulgari Hotel London etc

Audemars Piguet with Travis Scott

Jacob&Co with Cristiano Ronaldo

Louis Vuitton x Supreme

Loewe x On Running

• Tube girl --> Valentino etc.

• Khwami --> Boss

TikTok, Instagram

• Make designs

• Elevate customer experience (Smart mirrors etc)

• Help business tailor their selection to specific customers

• etc.

• Rolex --> Tennis

• Breguet --> FRIEZE

• Louis Vuitton --> Football

• Dior --> Boxing

Issues;

Sourcing/Supply chain:Materials volatility, Increased manufacturing costs, Increasing logistics cost

Evolving Customers: High global inflation, Consumer confidence

Market Regulation:Tightening regulations on sustainability

Results in: Decline in sales revenue, Higher levels of inventory, Margin erosion, Financial business and repetitional risk

Results of Covid:

New Reality: Consume less, buy locally and more selectively

Long lasting-changes: New P&L shape emerging, Industry will polarise and consolidate, digitisation of business accelerates

21% of consumers repair broken clothes and textiles

90million social impressions for the term 'slow term'

30 billion und to 40 billion und global resale market

Luxury fashion companies are facing:

• changing channel shares: digital to gaining share, offline footprint, wholesale losing ground

• changing channel economics: scale to drive economics for e-commerce, managing costs to serve for online, increasing customer acquisition and attractiveness