1. Select a city anywhere in the world by clicking the + button in the bottom right corner
2. Research the location’s sports culture - what sports are popular? What are the local teams? What cultural factors might influence a sports campaign?
3. Design a hypothetical sports media campaign for that location that considers:
   • Local sports preferences
   • Cultural values and sensitivities
   • Language considerations
   • Local marketing channels
4. Complete all required fields in your post with details about your campaign idea
5. Be creative but realistic - your campaign should be culturally appropriate and feasible

Remember to review other students’ campaigns to see different approaches around the world!

Theme: a collaboration beetwen top athletes and profesional content creators

Idea: to create good content about to inspire young athletes or maybe someone who doesn t do sport

Theme: Verify information before amplifying it.

Idea: Encourage athletes (and fans) to post examples of ”fact-check moments” where they caught and corrected misinformation.

Goal: Increase awareness among athletes about the risks of misinformation and online manipulation.

If you ever feel unsure about some news, check different sources, official sites and posts, regarding the original story.

Also, keep in mind that disinformation may not be only an immoral thing to spread, but, also, it can lead to legal actions.

Also, take note that freedom of speech and expression is a fundamental right in free and democractic countries, so, don t abuse it with fake news and rude posts. Keep in mind that ”my freedom ends where your freedom begins”.

Concept: a social media series (short reels) that fights disinformation by using the tactics of fake news against it. Each reel begins with a shocking, ragebait-style “fake news story” about a well-known athlete. Just as viewers get hooked, the video flips: the screen stamps FAKE, and the narrator explains why the story is false and how to spot the red flags (sensational language, no credible sources, manipulated images, etc)

Goal: grab attention with the same emotional hooks that fake news uses

Educate viewers on how to recognise and resist disinformation

Promote critical thinking

Mental health & emotions for media.

Theme: How, or can the media understand athletes’ emotions?

Idea: A deeper understanding of the man behind the athlete! Interpersonal discussions can help and build trust.

Goal: Before they are athletes, they are people and have a range of emotions, extremely dynamic.