https://www.youtube.com/watch?v=Fo8ziVE34J8
Perceptual Set: mental predisposition to perceive one thing and not another. We expect to see their insurance slogan “15% or more…” in the Geico commercial.
Context Effects: a given stimulus may trigger radically different perceptions partly because of our differing perception set. In this commercial it affects our perception because Geico is insurance company and we expect it to talk about insurance. 
Priming: Association, getting you to think of something. In this commercial we see an office, and people working in their boxes we think of some sort of company.
Emotion and Motivation: Perceptions are influenced top-down not only by our expectations and by the context, but also by our emotion and motivations. In this commercial emotion is used by making us laugh/smile by using a talking camel. Motivation is used when they say their insurance can save 15% or more on insurance

The perceptual set is a mental idea of how something appears to our specific senses, not another. We see in a specific viewpoint of a cat and this gives us the mental idea of how destruction is around every corner in the home.

Priming is the unconscious assumption of certain stimuli matching to predispositions.We understand that animals can cause a lot of destruction in the household due to their nature and our assumption of their tendencies.

Emotion is the complex state of feelings that have a physical and psychological effect that influences one’s thoughts and behaviors. We get stressed out watching this ad and feel pressured to get insurance to protect us from hazards like these.

Motivation is an experience of desire for either internal or external aspects. We can see that the cat is motivated by bad behavior and that this insurance uses bad behavior characteristics to motivate buyers.