Event: Athletic Brewing launched its first non-alcoholic craft beer, introducing a new category to the beer industry.

Factor of Production: Labor – The work of brewers, production teams, and employees in developing and perfecting the brewing process for non-alcoholic beer.

Event: Athletic Brewing Company was founded in 2017 by Bill Shufelt and John Walker in Stratford, Connecticut. They set out to create a craft non-alcoholic beer.

Factor of Production: Entrepreneurship – The founders’ vision, innovation, and risk-taking spirit to create a new niche in the beer market.

Event: Athletic Brewing expanded its brewing facility to meet growing demand, adding a larger production area in Connecticut.

Factor of Production: Capital – Investment in the equipment, facilities, and technology to scale up production.

Event: The company opened its first taproom in Stratford, allowing customers to taste and buy beer directly from the source.

Factor of Production: Land – The real estate and physical space for the taproom and retail presence.

Event: Athletic Brewing’s flagship product, Run Wild IPA, was officially launched and gained a significant following.

Factor of Production: Labor – Craft brewers and other employees working on the recipe development, production, and quality control of the IPA.

Event: Athletic Brewing expanded its distribution nationwide, making its products available in over 35 states.

Factor of Production: Capital – Investments in distribution channels, partnerships with retailers, and supply chain infrastructure to expand nationwide.

Event: The company secured partnerships with major retailers like Whole Foods, Walmart, and others, increasing its availability to consumers across the U.S.

Factor of Production: Entrepreneurship – Strategic business decisions, marketing partnerships, and negotiations by the leadership team to grow brand presence.