SOCI 100 Final by Mira Rubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3 en-us 2022-05-23 23:07:22 UTC 2022-05-25 05:31:58 UTC hello@padlet.com For context, I assume the vapid caption on the first page is supposed to be what is running through someone's mind when they see this model (i.e., they feel starstruck and are trying to impress her). The model is also labeled as a "woman" which is an intriguing categorization given her childlike appearance. Some messaging is: French culture is elegant, and styles are elevated when paired with thin bodies. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198261790 2022-05-24 20:10:39 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198261790 A model poses next to award-winning singer Justin Timberlake, clearly in his good graces as she shares an earbud with him. Together, they overlook Paris, appearing powerful and influential. This ad clearly exemplifies the idea that women need men to be valid and that women need to be a contrasting counterpoint to men (the differing fragrances). mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198261961 2022-05-24 20:10:52 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198261961 This high-end perfume advertisement features the phrase "Gucci Guilty" and showcases an image of a naked white women pressed against a muscular, similarly bare, man. She gives a sultry glance towards the camera and appears quietly pleased. The messaging of this ad is that attractive (thin, wearing makeup) women have sex and are desirable. Still, inseparably intertwined with this message is the idea that women should feel guilty for engaging in sex, even if it is consensual and enjoyable. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262097 2022-05-24 20:11:01 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262097 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262281 2022-05-24 20:11:18 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262281 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262447 2022-05-24 20:11:29 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262447 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262590 2022-05-24 20:11:38 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262590 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262751 2022-05-24 20:11:52 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198262751 This ad creates an equivalency between a mysterious and sexy woman (indicated by her hair covering half her face and clothing that highlights her chest, shoulder, and collar bones) and a literal car. Both the car and the woman are supposedly named Giulietta and are "such stuff as dreams are made on." This is a blatant objectification of women as a medium to be fantasized about and idealized. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198263294 2022-05-24 20:12:33 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198263294 This advertisement is for foundation, which is a blendable makeup product intended to cover differences in facial skin tone. This Maybelline product, specifically, touts the ability to give a "poreless" and "air-brush[ed]" finish. Being poreless is impossible for a human being as pores serve an essential biological function in maintaining our skin's health; even babies and young children, who generally and potentially have the smoothest skin out of any other age group, are not poreless. So, this ad is forcing women towards a truly unattainable ideal. Not to mention, the woman in the ad is photoshopped to appear poreless as it is impossible to be so. Additionally, airbrushing is a technique used by celebrity makeup artists to create a smooth complexion. So, this ad is telling women they should be youthful in appearance, follow celebrity trends, and try to appear natural. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198263357 2022-05-24 20:12:38 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198263357 I have decided to spotlight this ad because it has, in my opinion, a near hilarious level of irony. The words read, "WE <3 ECLECTIC" but the three white women in the photo have near identical facial structure, makeup, and hairstyle. So, the message of this ad is not that uniqueness is valued, but that being traditionally beautiful is the prerequisite for being able to engage in "quirky" styles (which are heavily inspired by non-white cultures). mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198266734 2022-05-24 20:16:38 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198266734 In order to feel confident (big, taking up space you're worthy of), you should have the newest high heels. I also think the use of the word "soft" is uniquely aimed at women and is unlikely to be used in a men's ad. Men's ads trend more towards phrases like "custom fit" and "comfortable." mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198266874 2022-05-24 20:16:47 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198266874 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267303 2022-05-24 20:17:03 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267303 Eva Longoria is one of the few women of color featured in the magazine, all of which are light skinned and have celebrity status which indicates there is a threshold women of color must meet in order to be featured. This ad promotes going above and beyond naturally attainable standards for beauty. For example, "millionize your lashes." This could be hyperbole, but it indicates that it is not only about the volume of your lashes, but the number. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267473 2022-05-24 20:17:14 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267473 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267528 2022-05-24 20:17:18 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198267528 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198268212 2022-05-24 20:17:42 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198268212 In multiple ads, women are embellished with plant life, such as blooming rose petals or unbruised raspberries. I interpret to signify women needing to be sweet and pleasing as the scents and flavors of roses and raspberries are, but also symbolizing the fleeting ripeness and fragility of youthful beauty. This ad suggests women's lips should be the color of roses. I also find the use of the word "voluptuous" interesting, mainly because it doesn't quite make sense with the word "care" that follows. "Voluptuous" is also a term frequently used to describe the desired fullness of a woman's body; in this case, lips should be plump. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198269443 2022-05-24 20:19:14 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198269443 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198269525 2022-05-24 20:19:20 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198269525 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198276952 2022-05-24 20:27:51 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198276952 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198277030 2022-05-24 20:27:56 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198277030 This ad's tagline and fundamental message is "beauty; it touches everything." Thus, as signified by the image of Diane Kruger, superficial outward beauty is of the highest importance and has an effect on how others view you. If you are more beautiful (i.e., face, hair, scent), your life will be more pleasant. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198277104 2022-05-24 20:28:01 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198277104 Unlike in the women's magazine, the men's magazine frequently utilizes humor as a technique to draw in potential buyers. In this case, there's a charming pun. The ad overall doesn't reference body type or any physical attribute, which is refreshing and positive (and yet to be seen in women's magazines). The only overarching message is the importance of naturally-sourced foods. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296620 2022-05-24 20:51:36 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296620 This ad is aimed at parents and young boys. It portrays the idea that boys should be interested in constructions and have full control over how they eat food. Eating should be a fun and enjoyable process. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296671 2022-05-24 20:51:40 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296671 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296751 2022-05-24 20:51:47 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198296751 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297145 2022-05-24 20:52:21 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297145 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297278 2022-05-24 20:52:32 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297278 Men should aim to physically recreate the perceived image of a convict -- a hardened criminal who is stoic or aggressive and has minimal fat on their body. The question, "Are you tough enough?" insinuates that men should constantly be re-considering their strength and validity in the context of other men, who are their competitors. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297410 2022-05-24 20:52:42 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297410 Men inherently resemble carnivorous, predatory animals such as bears. Men are hairy and untamed and must be clean shaven to be attractive and stand out to potential partners. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297889 2022-05-24 20:53:20 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297889 Men have "appetite[s] for adventure" and don't have time to cook whole, balanced, and tasty meals. Thus, they should have access to the most convenient and on-the-go option available. Even this food ad contains elements of peer pressure with the phrasing, "go bold or go home." mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297948 2022-05-24 20:53:25 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297948 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297987 2022-05-24 20:53:29 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198297987 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298103 2022-05-24 20:53:37 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298103 Consuming less sugar is a healthier way of life, and you can achieve that with Gatorade, which simultaneously contains the electrolytes you need for hydration after a game of basketball. The male body was "made for this," as in, made for sports and competition, and modern food products can help maximize their natural abilities. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298209 2022-05-24 20:53:46 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298209 Personal side note, I found this advertisement to be one of the most obnoxious, in part due to its use of women as promotional feature. Using a personable tone, the phrasing normalizes the fetishization and objectification of women participating in sports. This ad also caters to a specific idea of what men should enjoy -- craft beer, fire, hardcore obstacles, and "ladies." mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298236 2022-05-24 20:53:48 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298236 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298395 2022-05-24 20:54:02 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298395 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298705 2022-05-24 20:54:28 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298705 Men should not be bogged down by unnecessarily heavy fragrances. Instead, they should be like "air." Though I must add that I am pleasantly surprised by the interracial family representation, it is also worth mentioning that the white bearded man, actor Jake Gyllenhaal, sits higher than the others, signifying his strength as the protector and "man of the house." mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298763 2022-05-24 20:54:33 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298763 Mens shoes should look classy and ready for business settings because men are hard-working providers, but they should also be comfortable as men need to walk long distances and cannot afford to sacrifice comfort for style. Thus, this product aims to recognize itself as the best of both worlds. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298826 2022-05-24 20:54:38 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198298826 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299057 2022-05-24 20:54:55 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299057 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299135 2022-05-24 20:55:01 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299135 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299373 2022-05-24 20:55:16 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299373 Insurance plans are used to protect and maintain things we care about. The insurance company, Geico, claims that men should care about what's in their garage: motorcycles, boats, and trucks. The spirit of adventure is embodied by these items. There are no mentions to men's role in the family. mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299545 2022-05-24 20:55:30 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198299545 mirarubio https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198837807 2022-05-25 05:31:58 UTC https://padlet.com/mirarubio/da6gh4ldf4tnu4r3/wish/2198837807