According to the survey, 26 percent of the 90 people surveyed were aged 17-25,30 percent between 26-35,14 percent between 36-45, and 10 percent over 45 and under 16.Obviously, people aged between 17 and 25 and 26 and 35 are the audience for OKAMI.Most of our users are full of young vitality, prefer traditional driving than artificial intelligence, and have a spirit of exploration.

2. Popularity of OKAMI

The survey shows that more than 90 percent of people know about the OKAMI brand.The rate is not 100%, but it is pretty good for a transportation brand, suggesting that OKAMI is well known.

3.OKAMI first impression

The survey showed that 41 percent of respondents were beyond tradition, 44 percent thought they were exploring, and 15 percent thought it was fashion.The survey results show that our product positioning is consistent with the OKAMI in the eyes of consumers.

4. Reasons for purchase

The reason why young and middle-aged consumers buy OKAMI products is for the need of travel, to keep up with fashion and satisfy their curiosity about new things, and to see the good quality of OKAMI brand and design classics.The survey showed that 59% of the respondents bought because of their diverse functions, 14% because of their popularity, and 27% because of their novel design.