IWA Planning by Makinley Mays

At least ten sources (most high scoring IWAs have at least fifteen)

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APA formatted citations

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A statement about how you plan to use the source in your paper

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Side 1

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Some argue that the media and public focus too much on celebrity deaths while ignoring more critical issues like world crises or everyday tragedies. While many express sadness, the actual impact on their personal lives is often minimal compared to losing a close family member or friend. News outlets and businesses may exploit a celebrity's death for views, clicks, or financial gain rather than genuine remembrance. Some believe that public mourning is performative, with people exaggerating their grief for social media validation rather than truly being affected.

SUBTOPIC TWO

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Social/cultural

SUBTOPIC THREE

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Political

The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity.

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This article discusses the development of state laws designed to protect celebrities from unauthorized uses of their likenesses, both during their lifetimes and after. They highlight that while these laws aim to safeguard the interests of celebrity heirs, they may sometimes overlook the perspectives of consumers and fans. I plan to use this article for my political lens to explain why there need to be more laws to protect these celebrities.

(The article addresses the implications of "reanimating" deceased celebrities using modern technology, a practice that raises complex legal and ethical questions. This can relate to social.)

Consumers’ online responses to the death of a celebrity.

mamays866 — 2025-03-24 17:44:57 UTC

This article suggests that consumers use memorabilia purchases as a coping mechanism to deal with grief and to maintain a symbolic connection with the deceased celebrity. I plan to use this article for my social lens to explain how social media is a big factor in changing and manipulating celebrities' lives after death.

Grief, commiseration, and consumption following the death of a celebrity.

mamays866 — 2025-03-25 20:29:28 UTC

This article looks at how people react when a famous person dies, especially how they grieve and buy things related to that celebrity. The researchers studied online fan reactions after the death of NASCAR driver Dale Earnhardt. They found that fans deal with their sadness in two big ways: taking on traits of the celebrity and buying celebrity-related stuff. I plan to use this article for my economic lens to show how much people buy things related to the celebrity after they pass as well as how people will profit of making merchandise of said dead celebrity.

Side 2

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Fans often form parasocial relationships with celebrities, feeling deeply connected to them. Their deaths can cause grief, sadness, and even depression. The passing of a celebrity can shift societal discussions (e.g., Robin Williams' death increasing awareness of mental health). Companies, brands, and industries tied to a celebrity may see financial shifts (e.g., sales of music, movies, or memorabilia increase). Some fans may find motivation to carry on a celebrity's work, advocate for causes they supported, or change their behavior (e.g., Kobe Bryant’s Mamba Mentality influencing young athletes).

Answer to all of the questions in the image below

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Selenidad

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page: 31

Of Memory and Our Democracy

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page: 49

What did the researches want to find out? What is the "gap" in the existing body of knowledge that they hope to fill? (The abstract/intro/lit review)

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How did they figure it out? A survey? A focus group? Did they hold a series of interviews? Conduct an experiment? Examine data? Take the time to understand HOW they found now knowledge. (The method section)

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What did they learn? What were the results of their experiments or study? What new knowledge are they offering? (The results/findings/conclusion section)

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Radford, S. K., & Bloch, P. H. (2013). Consumers’ online responses to the death of a celebrity. Marketing Letters, 24(1), 43–55. http://www.jstor.org/stable/23356915

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Radford, S. K., & Bloch, P. H. (2012). Grief, commiseration, and consumption following the death of a celebrity. Journal of Consumer Culture, 12(2), 137–155. https://doi.org/10.1177/1469540512446879

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Petty, R. D., & D’Rozario, D. (2009). The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity. Journal of Advertising, 38(4), 37–49. http://www.jstor.org/stable/27749658

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SUBTOPIC ONE

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Economics

Possible Stakeholders

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The dead celebrity

Stockholders and Investors – If the celebrity was tied to a major brand, company, or entertainment franchise, their death could impact stock prices and financial decisions related to that brand.
Media and Entertainment Industry – News outlets, TV channels, and streaming services often see a surge in viewership and revenue due to increased coverage, documentaries, and tributes.
Businesses Selling Celebrity-Related Merchandise – Companies selling memorabilia, music, movies, or books related to the celebrity may experience a spike in sales following their passing.

Possible Stakeholders

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The dead celebrity
Fans and the General Public – Many people form emotional connections with celebrities, and their deaths can lead to widespread grief, online memorials, and even social movements.
The Celebrity’s Family and Close Friends – Their loved ones experience personal loss and must navigate public attention, media scrutiny, and sometimes legal or financial matters.
The Broader Cultural Community – Artists, musicians, or activists influenced by the celebrity may experience a shift in their industry, be inspired to continue their legacy, or face changes in cultural conversations and trends.

Possible Stakeholders

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The dead celebrity
Government and Policy Makers – Depending on the celebrity’s influence, their death can spark political discussions, lead to policy changes (e.g., drug laws after an overdose), or even result in public tributes.
Advocacy Groups and Activists – If the celebrity was known for championing social or political causes, their death can mobilize supporters, inspire new movements, or shift public discourse on issues like mental health, racial justice, or LGBTQ+ rights.
Political Figures and Leaders – Politicians may comment on or use a celebrity’s death to connect with the public, advocate for policy changes, or even distance themselves from controversial figures.

Kyllonen, H. (2012, June 11). Representations of success, failure and death in celebrity culture. Figshare. https://sussex.figshare.com/articles/thesis/Representations_of_success_failure_and_death_in_celebrity_culture/23385914?file=41117447

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Representations of success, failure and death in celebrity culture.

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Van Den Bulck, H., & Claessens, N. (2012). Celebrity Suicide and the search for the moral high ground: comparing frames in media and audience discussions of the death of a flemish celebrity. Critical Studies in Media Communication, 30(1), 69–84. https://doi.org/10.1080/15295036.2011.645496

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Celebrity Suicide and the search for the moral high ground: comparing frames in media and audience discussions of the death of a flemish celebrity.

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Gach, K. Z., Fiesler, C., & Brubaker, J. R. (2017). “Control your emotions, Potter.” Proceedings of the ACM on Human-Computer Interaction, 1(CSCW), 1–18. https://doi.org/10.1145/3134682

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“Control your emotions, Potter.” Proceedings of the ACM on Human-Computer Interaction

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Gibson, M. (2007). Some thoughts on celebrity deaths: Steve Irwin and the issue of public mourning. Mortality, 12(1), 1–3. https://doi.org/10.1080/13576270601089663

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Some thoughts on celebrity deaths: Steve Irwin and the issue of public mourning.

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Penfold-Mounce, R., & Smith, R. (2020). Resisting the grave. In Routledge eBooks (pp. 36–51). https://doi.org/10.4324/9780429351556-3

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Resisting the grave.

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Articles

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Resisting the grave.
The Political Economy of Death in the Age of Information: A Critical Approach to the Digital Afterlife Industry. (This will also be used in political.)
Grief, commiseration, and consumption following the death of a celebrity.

Öhman, C., & Floridi, L. (2017). The Political Economy of Death in the Age of Information: A Critical Approach to the Digital Afterlife Industry. Minds and Machines, 27(4), 639–662. https://doi.org/10.1007/s11023-017-9445-2

mamays866 — 2025-03-26 17:48:15 UTC

The Political Economy of Death in the Age of Information: A Critical Approach to the Digital Afterlife Industry.

mamays866 — 2025-03-26 17:48:31 UTC

Articles

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Consumers’ online responses to the death of a celebrity.
Celebrity Suicide and the search for the moral high ground: comparing frames in media and audience discussions of the death of a flemish celebrity.
“Control your emotions, Potter.” Proceedings of the ACM on Human-Computer Interaction
Some thoughts on celebrity deaths: Steve Irwin and the issue of public mourning.
Representations of success, failure and death in celebrity culture

Articles

mamays866 — 2025-03-26 17:58:14 UTC

The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity.
The Political Economy of Death in the Age of Information: A Critical Approach to the Digital Afterlife Industry. (This will also be used in economy.)
Resisting the grave (This will also be used in economy)

Kyllonen, H. (2012). Representations of success, failure and death in celebrity culture (Version 1). University of Sussex. https://hdl.handle.net/10779/uos.23385914.v1

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Representations of success, failure and death in celebrity culture

mamays866 — 2025-04-02 15:56:14 UTC