• 6+ years’ experience in marketing and communications.

• Well connected across the industry and have a strong understanding of the luxury market.

• Experience working with and for global brands managing activity across the full marketing mix.

• A mix of agency and luxury brand preferred.

• A proven track record of delivering in a similar role.

• A confident creative with innovative and adventurous ideas.

• A curious mindset with a keen eye on the trends that shape culture and how these can be interpreted in benefit to campaign planning.

• Commercially aware with the ability to thrive in a fast-paced environment.

• An analytical mindset able to simplify and interpret customer insights into compelling campaigns.

• Good people management, coaching, mentoring and development skills

• Tenacious, resilient, results oriented and adaptable to change.

• Work cross-functionally to develop the campaign and sub-campaign strategy, leading on creative ideas and driving industry and brand partnership opportunities. Ensure that all campaign concepts and content amplify Liberty brand values, talk to the Liberty customer and deliver on commercial requirements.

• Lead communication with brands, buyers and licensing teams for key launches and campaign moments at Liberty, centralising ideas across owned, earned and paid channels. Ensure plans are well considered and elevated for a successful launch and are briefed accurately to the marketing planning team to manage execution.

• Be the brand voice and advocate, building and nurturing relationships with key press, industry and tastemakers across consumer and lifestyle. Ensure key product, brand and customer moments at Liberty are powerfully communicated with a Communication strategy that cleverly balances the awareness of Liberty as a retail destination and LIBERTY brand.

• Work with the Influencer Marketing Specialist to develop and execute innovative and authentic Influencer marketing campaigns, both domestic and globally, in line with key launches and focuses within the marketing and trade calendars. Identify and build relationships with prominent influencers and thought leaders within the industry.

• Working with the marketing and events coordinator, develop and execute the events and retail activation strategy that continues to build upon the reputation of Liberty as a globally unique and world famous retail destination. Utilise both offline and digital events to continue to build the Liberty community and excite and engage our customers through elevated theatre and memorable experiences.

• Oversee the planning, and support in the execution of all customer, press and influencer events, owning the objectives and reporting back on KPI’s and learnings.

• Lead the planning and support in the execution of special projects; third party partnerships and filming opportunities.

• Support the Head of Marketing Communications and Planning in setting and monitoring the annual marketing comms budget, ensuring all activities are appropriately tracked.

• Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach

• Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

• Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.

• An interest in fashion, trends and pop culture our 20-something audience love.

• And passion for the ASOS brand.

• Relationship management – working with talent agents, talent themselves and internal stakeholders to always ensure our talent approach is in line with our target audience

• Work with legal team to develop talent specific contract templates and ensure all talent are contracted for their deliverables

• Work directly with finance team on payment terms, schedules and delivery, to ensure all talent (or representatives) are paid within the right time frame

• Co-ordinate budgets with the IPs and core project team to ensure talent spend remains within forecast

• Work cross-functionally with relevant team Leads to assist and execute their strategic plans for talent and influencers across our platforms and for our brand partners

• Management of your direct reports – helping them with their career progression, performance reviews and training/developing their skills in the role

• Ensure your direct reports are supported in their job role and are able to carry out their deliverables

• Help build the talent team strategically to ensure we have the right people to support us across all business needs

• Support the Senior Brand Content Talent Manager with talent deliverables for non-social channels where appropriate

• Be a constant champion for talent in the business, with one eye on what our competitors are doing

Systems And Essentials

• Proficiency in SEO tools such as Moz, SEMrush, Ahrefs, Google Analytics, Google Trends and Google Search Console.

• Global search engines: Google, Bing, Yahoo!, Naver, Baidu etc.

• Conduct comprehensive technical audits and implement on-page SEO best practices to enhance website performance and search engine visibility.

• Collaborate with the development team to address technical SEO issues and implement site improvements.
  

Content SEO Mastery

• Lead content optimisation efforts, ensuring that all digital assets adhere to SEO best practices and contribute to organic search growth.

• Perform keyword research and competitive analysis to inform content strategies that resonate with target audiences.
  

Strategic Vision

• Develop and execute a cohesive SEO strategy aligned with overall business goals, staying abreast of industry trends and emerging opportunities.

• Monitor search engine algorithm updates and adjust strategies accordingly to maintain and improve rankings.
  

Cross-Functional Collaboration

• Work closely with teams across the organisation, including content creators, designers, developers, and marketing specialists, providing guidance and recommendations for SEO optimisation.

• Conduct training sessions and workshops to educate teams on SEO best practices and ensure alignment with the brand's SEO strategy.
  

Data-Driven Insights

• Utilise SEO tools and analytics platforms to track, measure, and report on key performance indicators, providing actionable insights to drive continuous improvement.
  

Local SEO And International Optimisation

• Develop and implement strategies for local SEO to enhance visibility in specific regions and markets.

• Optimise for international SEO, ensuring content is effectively tailored for global audiences.

Strong leadership skills.

Good at coming up with creative solutions.

Business and industry knowledge.

Confidence when speaking to an Audience.

Contact Email: carleen@rich.london 

Office Number: 020 7738 6705