Their interests include areas such as women's empowerment, environmental protection, fashion, beauty, and social justice, and they tend to choose products that align with their personal values and participate in the brand's social campaigns through social media. These consumers value the social impact of brands and are willing to support brands that make a difference in terms of gender equality and environmental protection.

There are several programs and networks within the company that support women's development and help female employees succeed in their careers.

1. Do more research about the construction company

2. Find some case study

3. Identify the co-branded products (what kind of beauty products)

4. Go to the construction site or beauty supermarket to do primary research

examining their strategies for social media marketing for skincare brands, popular social media campaigns, innovative product launches, creative advertisement strategies, and website conversion rate optimization (CRO) techniques.

Although proya's attitude towards women, this is a brand of skin care products. What I want to create is a brand that can truly help women avoid risks. This is also the reason why I plan to do nail polish

The translation of the video carried out by CNN is shown below:

Under what circumstances do you judge something based on gender?

Seeing a traffic accident, we say: ‘Oh, a female driver.’

We say: ‘You’ve really got a nerve, you’re not like a girl at all.’

We say: ‘You’re so quiet, you’re not manly.’

We ask women: ‘How do you balance your family and career?’ But we never ask men the same question.

We ask: ‘What does it mean to be an independent woman?’ But nobody ever discusses what it means to be an independent man.

Why don’t men have the right to be fragile? Why is it derogatory, not praise, to say ‘you’re like a woman’ to a man?

Why are nice qualities such as being gentle, considerate, family-oriented, or neat exclusive to women?

Is it true that only men can be independent, courageous, strong and career-focused?

Travis Perkins owns several well-known brands, including Toolstation, Keyline, BSS, Benchmarx, and CCF, with businesses ranging from building materials, plumbing and heating equipment, kitchen and bathroom supplies, landscaping materials, and tool rental. The company serves a wide range of customers through physical branches, stores and a growing online platform across the UK.

Travis Perkins plc is committed to becoming a net-zero carbon enterprise and collaborates with supply chain partners to decarbonize the supply chain. The company supports the transition to a more circular economy and protects biodiversity through responsible wood procurement

After reading this Safety and wellbing policy ststement, I understood that Travis Perkins is a very humanized company. It promises to focus on risk management and aims to prevent harm to anyone affected by its activities. This is related to my brand idea because I want to create a brand that focuses on protecting factory employees.

Business units serve different customers

Travis Perkins divides its business into two main divisions:

Commercial Department: Serving large trading customers with special needs.

Toolstation: Provides power tools, hand tools and electronic equipment for small trade builders and individual customers.

Since Essie is an American brand, I want to create a brand whose target audience is young women working on construction sites in the UK. Therefore, I need to find two brands from the UK

1. She suggested me to change an architectural brand, because Foster + Partners is a B to B (business to business) brand, which is difficult to find some research, and it is difficult to find related reports on the Internet. I should look for a B to C (Business to Consumer) brand.

2. She suggested that I should start a nail art brand because nails can protect the nails of female construction workers.

3. Research more reports on women's protection.

I want to break this stereotype of professional women through my brand design, because I think women in any profession have the freedom to dress up. I want to start from the female construction craft worker and build a brand that can protect women and inspire their love of beauty.

Points worth learning from: Functional research and development, formula promotion language

Similarities and differences: Sustainable packaging is similar: The beauty scene is for the urban middle class.

Points worth learning from: Material selection, visual recognition system

Similarities and differences: Moxie Trades combines female aesthetic design with security performance. For example, it has launched pink and purple steel-toed shoes to differentiate itself in the market.

Points worth learning from: The brand has made relatively few investments in eco-friendly materials and sustainable packaging, which is insufficient to attract young consumers who are sensitive to environmentally friendly products.

This plan inspired me about using waste building materials as the materials for the project, which not only reduces expenses but also minimizes waste

The unique rubber handle design is ergonomic and easy to operate. The bottle has a modern and simple visual effect, with a strong sense of fashion

Compared with the mass-market brand Orly, the price of a single bottle is in the mid-to-high range, which limits the acceptance of some general user groups.

On the other hand, the construction industry generates a large amount of recyclable waste materials every year, and the problem of resource waste is serious. How to transform these materials into product value has become an important issue in current sustainable design. BuildHer was born under this dual background as a brand concept - responding to the real needs of the female working group and taking environmental protection as a fulcrum to promote cross-border cooperation and social consciousness innovation in the fields of architecture and beauty.

This is not just nail polish. This is a tribute. Salute to tenacity, to elegance, and to every woman who is building her future brick by brick, stroke by stroke.

Challenge stereotypes - Convey the idea that "female workers can also be beautiful" and break gender stereotypes.

Circular innovation - Utilizing construction waste and recyclable resources to practice sustainable beauty.

Social impact -  Enhance public attention to gender equality and environmental beauty, and trigger social dis

We reject the prejudice that "being tough means not being exquisite".

This nail polish is designed for women who build the world with their hands and express themselves through colors.

Environmentally friendly, durable and bold.

It's not to please others, but to be true to oneself.

BuildHer - Color your power and let it speak for you.

Inspired by my earlier research on Travis Perkins as a wood supplier, I added tree ring textures to the font—symbolizing the material source of the packaging and evoking nature, strength, and growth.

Interestingly, the tree ring pattern also resembles a fingerprint, which represents uniqueness and protection. This links closely to BuildHer’s mission: to protect women’s hands and empower their presence in labor environments.

This logo is not just a name, but a visual symbol of material origin, brand values, and female identity.