message: believe in something. even if it means sacrificing everything

organisation objective:strengthen nike position as a brand that stands for courage

strategic use of controversy, nike used Nike used Colin Kaepernick, the NFL quarterback who kneeled during the national anthem in protest of racial injustice. This was highly divisive, sparking massive debate.

Media & Public Reaction – Major outlets worldwide covered the ad because it touched politics, race, and sports all at once.

What Made the Campaign Stand

Bold Risk: Nike took a stand on a polarizing issue that most brands would avoid.

Cultural Relevance: Tapped into

conversations about social justice, race, and activism.